Herc Holdings Inc. Appoints Luis Machado as Chief Legal Officer

Herc Holdings (NYSE: HRI) has appointed Luis Machado as senior vice president, chief legal officer and secretary to lead its legal function.

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BONITA SPRINGS, Fla.--(BUSINESS WIRE)-- Herc Holdings Inc. (NYSE: HRI), one of North America’s leading equipment rental suppliers operating through Herc Rentals Inc. (“Herc Holdings,” “Herc Rentals” or the “Company”), today announced that Luis Machado has joined the company as senior vice president, chief legal officer and secretary.

In this role, Machado will lead all aspects of Herc Holdings’ legal function, including contractual- and transaction-related legal activities and regulatory and litigation matters. In addition, he will oversee the company’s corporate governance and statutory reporting requirements.

Machado has more than three decades of corporate legal experience at public companies across the construction, manufacturing, automotive, retail, food and beverage, and distribution industries. Most recently, Machado served as vice president, general counsel and secretary of TopBuild Corp., responsible for all board, governance, public reporting, M&A, and litigation matters. Before his tenure at TopBuild, he was vice president, general counsel and secretary at CTS Corporation with responsibility for legal matters, corporate governance, real estate, and ethics and compliance globally.

Previously, Machado was senior vice president, legal and assistant secretary at L Brands, Inc., where he led the legal aspects of the company’s international expansion. His career experience also includes key corporate counsel roles for the Wm. Wrigley Jr. Company and Diversey, Inc. Machado earned his Bachelor of Arts from the University of Michigan and his Juris Doctor from Loyola University Chicago School of Law.

“Luis is a highly accomplished executive whose deep legal acumen and strategic insight will be invaluable as we continue to scale our operations,” said Larry Silber, chief executive officer. “His proven track record in corporate governance, M&A execution and managing the legal and compliance demands of multi-site, field-based operations aligns closely with our priorities, and I look forward to the strong legal foundation he will provide as we continue to grow across North America.”

About Herc Holdings Inc.

Founded in 1965, Herc Holdings Inc., which operates through its Herc Rentals Inc. subsidiary, is a full-line rental supplier with 615 locations across North America and 2025 total revenues were approximately $4.4 billion. The Company offers products, services and technologies aimed at helping customers work more efficiently, effectively and safely. Its classic fleet includes aerial, earthmoving, material handling, trucks and trailers, air compressors, and compaction. Its Herc Rentals ProSolutions® offering includes industry-specific, solutions-based services in tandem with power generation, climate control, remediation and restoration, pumps, and trench shoring equipment as well as its Herc Rentals ProContractor® professional grade tools. The ProControl by Herc Rentals™ digital platform combines a seamless e-commerce experience with integrated project and fleet management tools, leveraging telematics and real-time analytics to help customers optimize productivity across their operations. The Company employs approximately 10,000 employees, who equip our customers and communities to build a brighter future. Learn more at www.HercRentals.com and follow us on Instagram, Facebook and LinkedIn.

All references to “Herc Holdings” or the “Company” in this press release refer to Herc Holdings Inc. and its subsidiaries, unless otherwise indicated.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261103306943/en/

Leslie Hunziker
Sr. Vice President
Investor Relations, Communications & Sustainability
leslie.hunziker@hercrentals.com
239-301-1675

Source: Herc Holdings Inc.

Key Terms

m&a financial

M&A, short for mergers and acquisitions, involves one company combining with or purchasing another company to grow, streamline operations, or gain competitive advantages. For investors, M&A activity can signal potential for increased value, new opportunities, or changes in market dynamics, making it an important factor to watch in the business landscape.

View in glossary

telematics technical

Telematics is the technology that collects, transmits and analyzes data from vehicles or remote equipment—such as location, speed, engine status and sensor readings—using GPS, cellular networks and onboard computers. For investors it matters because telematics turns physical assets into data-rich services, enabling new revenue streams (like usage-based insurance, fleet optimization, or predictive maintenance), reducing costs and improving risk visibility much like a fitness tracker does for health.