America's Most Shell-ebrated Job is Back: Bigger, Bolder and Crunchier Than Ever

Rhea-AI Summary

PLANTERS (NYSE:HRL) is hiring three full-time Peanutters to drive the NUTmobile nationwide beginning June 2026. The yearlong role covers travel (over 20,000 miles annually), media appearances, content creation, salary, benefits and meal and travel stipends.

Applications are open through Feb. 14, 2026 at BeAPeanutter.com for recent college graduates who submit a resume and short video.

News Market Reaction

-0.65%

1 alert

-0.65% News Effect

On the day this news was published, HRL declined 0.65%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Peanutters hired: 3 roles Application deadline: Feb. 14, 2026 Annual miles driven: Over 20,000 miles +3 more

6 metrics

Peanutters hired 3 roles Full-time PLANTERS® brand ambassadors for 2026 NUTmobile tour

Application deadline Feb. 14, 2026 Last date to apply at BeAPeanutter.com

Annual miles driven Over 20,000 miles Typical yearly distance covered by the NUTmobile

Vehicle length 26-foot-long Length of the PLANTERS® NUTmobile peanut vehicle

States visited 46 states Coverage by last year’s Peanutter class

People reached More than 160,000 Americans In-person interactions during prior Peanutter tour

Market Reality Check

Price: $24.61 Vol: Volume 3,482,396 is 0.78x...

normal vol

$24.61 Last Close

Volume Volume 3,482,396 is 0.78x the 20-day average of 4,449,510, indicating subdued trading interest before this news. normal

Technical Shares at $24.60 are trading below the $26.62 200-day MA and sit 23.29% under the 52-week high of $32.07.

Peers on Argus

HRL fell 2.38% while key packaged food peers like MKC (-2.27%), SJM (-1.36%), GI...

HRL fell 2.38% while key packaged food peers like MKC (-2.27%), SJM (-1.36%), GIS (-0.52%) and PPC (-0.32%) were also negative, but no names appeared on the momentum scanner, suggesting stock- and sector softness rather than a flagged momentum-driven rotation.

Historical Context

5 past events · Latest: Jan 21 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 21	Product launch	Positive	-0.5%	Launch of COLUMBUS Entertaining Tray for convenient at-home charcuterie hosting.
Jan 15	Leadership change	Positive	-2.0%	Appointment of new executive vice president of Retail to lead major growth engine.
Jan 13	Annual meeting notice	Neutral	+4.2%	Details on 2026 annual stockholders’ meeting logistics and participation procedures.
Jan 12	Leadership retirements	Neutral	+2.8%	Announced retirements of two long-tenured leaders in operations and marketing.
Jan 06	Product launch	Positive	-0.5%	Introduction of two new HORMEL MARY KITCHEN skillet varieties at select retailers.

Pattern Detected

Recent positive or neutral brand and leadership updates have often been followed by flat-to-negative next-day moves, indicating limited short-term price lift from such announcements.

Recent Company History

This announcement adds to a series of brand- and franchise-focused updates from Hormel Foods in January 2026. Earlier in the month, Hormel launched new HORMEL® MARY KITCHEN® skillet products with 12–14 g of protein per serving and a COLUMBUS® Entertaining Tray priced at $15.49. Governance and leadership news included upcoming retirements of senior leaders and the appointment of a new executive vice president of Retail effective Feb. 23, 2026. Together, these highlight ongoing portfolio innovation and organizational change alongside today’s PLANTERS® brand marketing initiative.

Regulatory & Risk Context

Active S-3 Shelf

Shelf Active

Active S-3 Shelf Registration 2025-12-05

The company has an effective Form S-3ASR universal shelf filed on Dec. 5, 2025 for issuing senior unsecured debt securities over time. Terms such as maturity and interest rate would be set in future prospectus supplements, and proceeds may be used for general corporate purposes including working capital, acquisitions, capital spending, debt repayment, or stockholder returns.

Market Pulse Summary

This announcement highlights Hormel’s ongoing investment in the PLANTERS® franchise through experien...

Analysis

This announcement highlights Hormel’s ongoing investment in the PLANTERS® franchise through experiential marketing, adding to January’s new product launches and leadership updates. The 2026 Peanutter program emphasizes nationwide brand visibility and consumer engagement rather than immediate financial impact. Investors may track how such initiatives support volumes and brand strength over time, while also monitoring broader fundamentals, including earnings trends, capital allocation, and any use of the company’s universal debt shelf for future funding needs.

AI-generated analysis. Not financial advice.

PLANTERS^® Brand Seeks Road Trip-Ready Applicants for 2026 Peanutter Class

• PLANTERS^® is hiring three Peanutters for 2026 to drive the iconic NUTmobile nationwide as full-time brand ambassadors starting June 2026.
• The yearlong role includes travel, media appearances, content creation, salary, benefits and stipends, offering hands-on marketing and PR experience.
• Applications are open through Feb. 14, 2026, at BeAPeanutter.com for college grads who love travel, storytelling and fun.

AUSTIN, Minn., Jan. 29, 2026 /PRNewswire/ -- If you've never been told to "break out of your shell," this is the job for you. With over 20,000 miles driven annually and countless memories made, the PLANTERS^® NUTmobile will once again hit the road in June 2026 and the PLANTERS^® brand is seeking three adventurous Peanutters to go along for the ride.

Each year the NUTmobile takes to the streets to act as a rolling public relations firm on wheels, generating millions of media and social impressions along the way. Peanutters create content for social channels, delight fans and serve as brand ambassadors, storytellers and smile-makers, representing the brand in media interviews with local radio, TV and digital outlets for one fun-filled year.

Who Will Crack the Shell

The PLANTERS^® brand is seeking college graduates who are strong communicators, possess charismatic personalities, are creative content creators and colorful storytellers. Travel enthusiasts with an appetite for adventure and a love of puns are highly encouraged to apply at BeAPeanutter.com until Feb. 14, 2026. Prospective Peanutters must submit a resume and a short video showing what they would bring to the role — creativity, humor, personality and a love of snacks are highly encouraged.

"At the PLANTERS^® brand, we believe life is simply better when you add a little fun," said Patrick Horbas, director of marketing for the PLANTERS^® brand. "Our Peanutters are the ultimate nutty snack squad, steering a giant 26-foot-long peanut on wheels and turning everyday moments into memorable experiences. They bring the brand to life in the most delightful way possible."

A Job That Lives Rent-Free in Your Mind – and on the Road

Forget the cubicle. Peanutters drive coast-to-coast in the iconic NUTmobile, bringing the PLANTERS^® brand to life at festivals, parades, college campuses, community events and more. Last year's class of Peanutters traveled to 46 states and met more than 160,000 Americans on their journey, all while receiving an annual salary, full-time benefits, generous meal and travel stipends and real-world marketing and PR experience.

The joy ride doesn't end there either. When their year-long tour wraps, Peanutters can also apply for full-time roles at Hormel Foods.

Why People Go Nuts for This Gig

This isn't just a job — it's a once-in-a-lifetime adventure with a 26-footlong peanut as your ride. Peanutters travel the country, turn strangers into fans, attend festivals, meet people who think a giant peanut on wheels is the coolest thing they have ever seen and occasionally rub elbows with celebrities. Every day brings surprises, laughter and stories you will tell for decades. If you love travel, fun, peanuts and making people smile, this is one shell of a job.

Ready to Roll?

Think you're ab-shell-lutely perfect for the role? Apply now at BeAPeanutter.com and get ready to go nuts.

About the PLANTERS^® Brand
Founded in 1906 in Wilkes-Barre, Pennsylvania, the PLANTERS^® brand has been the ultimate snacking solution for consumers for over a century with a vast portfolio of peanuts, snackable nut mixes, seeds, and so much more. No matter what you're craving — salted, unsalted, dry roasted, honey roasted, whole nuts, half nuts, peanuts, mixed nuts — PLANTERS^® products have you covered. The PLANTERS^® brand, which has been owned by Hormel Foods Corporation (NYSE: HRL) since 2021, is also home to the beloved MR. PEANUT^® character, who is currently touring the salty streets of America in his world-famous NUTmobile. Fans of the PLANTERS^® brand can request the world's largest peanut on wheels by submitting a request at plantersnutmobile.com. For more information on all PLANTERS^® products, visit planters.com.

About Hormel Foods – Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS^®, SKIPPY^®, SPAM^®, HORMEL® NATURAL CHOICE^®, APPLEGATE^®, WHOLLY^®, HORMEL^® BLACK LABEL^®, COLUMBUS^®, JENNIE-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Media Contact: 
media@hormel.com 
507-434-6352

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SOURCE Hormel Foods Corporation

FAQ

What is the PLANTERS NUTmobile Peanutters role and when does it start for HRL?

The Peanutters role is a yearlong full-time brand ambassador position starting June 2026. According to the company, Peanutters drive the 26-foot NUTmobile nationwide, create social content, attend events and represent the brand in media interviews while receiving salary, benefits and stipends.

How many Peanutters is PLANTERS (HRL) hiring for the 2026 NUTmobile tour?

PLANTERS is hiring three Peanutters for the 2026 tour. According to the company, each Peanutters class travels extensively, with prior classes covering over 20,000 miles annually and visiting festivals, parades, campuses and community events.

What are the application requirements and deadline for the HRL Peanutters job?

Applicants must be college graduates who submit a resume and a short video by Feb. 14, 2026. According to the company, video submissions should showcase creativity, humor, personality and a love of travel and snacks at BeAPeanutter.com.

What compensation and benefits do Peanutters receive from PLANTERS (HRL)?

Peanutters receive an annual salary, full-time benefits, and generous meal and travel stipends. According to the company, the package also includes hands-on marketing and PR experience and media-appearance opportunities during the yearlong tour.

Can Peanutters apply for permanent roles at Hormel Foods after the HRL tour ends?

Yes, Peanutters may apply for full-time roles at Hormel Foods after their yearlong tour concludes. According to the company, the role provides real-world marketing and PR experience that can support internal hiring opportunities post-tour.