LA VICTORIA® Brand Introduces All-New Lineup of Topping Sauces, Elevating Everyday Meals with Mexican-Inspired Flavor Fusions

Rhea-AI Summary

LA VICTORIA® (NYSE:HRL) has launched a new line of Mexican-inspired topping sauces and salsa, expanding its product portfolio. The release includes three new topping sauces: Chipotle, Fiery Jalapeño, and Sweet & Spicy, alongside a new Verde Habanero Salsa.

The topping sauces come in 9-ounce squeeze bottles, while the Verde Habanero Salsa is available in 15.5-ounce jars. The products are priced at $3.49-$3.99 and are now available at major retailers including Kroger and Walmart. These new offerings aim to extend Mexican flavors beyond traditional applications, encouraging culinary creativity in everyday meals.

Positive

• Product line expansion with four new innovative sauce varieties
• Distribution secured through major retailers Kroger and Walmart
• Strategic positioning to expand beyond traditional taco sauce category

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• None.

Launched alongside the spicy arrival of LA VICTORIA^® Verde Habanero Salsa, these newest offerings build on the brand's legacy of bold, unforgettable flavor

ORANGE, Calif., Aug. 26, 2025 /PRNewswire/ -- The LA VICTORIA^® brand, long celebrated for bold, crave-worthy salsas and sauces, is today unveiling four fresh culinary creations that build upon its century-long legacy of flavor excellence. The brand team is launching an all-new line of signature topping sauces, available in three distinct flavors: Chipotle, Fiery Jalapeño and Sweet & Spicy. The brand is also introducing Verde Habanero Salsa, a fresh take on West Coast heat.

Inspired by the bold taste of Mexican cuisine, these four flavor profiles are designed to bring the heat and depth to everyday meals, delivering a satisfying kick with each bite.

"These innovations from the LA VICTORIA^® brand invite our customers to reimagine how Mexican flavors can be savored," said Diana DeLoza, director of marketing for the LA VICTORIA^® brand. "Whether you want zesty, spicy or sweet heat, there's a topping sauce or salsa that'll turn your everyday dishes into something unforgettable."

The new LA VICTORIA^® topping sauces aim to spark culinary creativity, expand the boundaries of the traditional taco sauce category and make it easy to enjoy Mexican flavor beyond tacos. These products invite consumers to explore new flavor pairings, like sweet and spicy sauce with sushi, nachos and salads, bringing fresh inspiration to everyday meals. Available in a sleek 9-ounce squeeze bottle and designed for flavor on demand, these new varieties include:

• LA VICTORIA^® Chipotle Sauce: Inspired by the traditional flavors of Mexican Tinga, this vibrant, tomato-based sauce is a masterful blend of fire-roasted chipotle peppers, subtle Mexican spices and savory goodness.
• LA VICTORIA^® Fiery Jalapeño Sauce: A bold blast of heat and zest, this sauce fuses the punch of red jalapeños with the natural sweetness of ripe tomatoes. Finished with a bold blend of garlic and spices, it's the perfect balance of fire and flavor.
• LA VICTORIA^® Sweet & Spicy Sauce: Crafted for the flavor-curious, this sauce fuses the familiar allure of Thai sweet chili with bold Mexican spices, combining sweetness with zesty serrano peppers over a vibrant, chili-kissed base.

Crafted with the spice-obsessed heat chaser in mind, LA VICTORIA^® Verde Habanero Salsa, available in 15.5-ounce jars, is a fresh new take on LA heat: This vibrant offering combines the tangy bite of tomatillos, the richness of roasted onions and the fiery thrill of habanero peppers in perfect harmony. Sweet, spicy and unapologetically bold, Verde Habanero Salsa is ready to fire up your favorite mealtime occasions.

The new topping sauces and jarred salsa (MSRP $3.49-$3.99) are now available at local grocery retailers including Kroger and Walmart locations.

For more information and recipes, visit http://www.lavictoria.com or follow the LA VICTORIA^® brand on Facebook, Instagram, TikTok  and Pinterest.

ABOUT THE LA VICTORIA^® BRAND
Since 1917, the LA VICTORIA^® brand has been producing salsas, sauces, chiles, peppers and versatile pantry staples that offer Mexican flavor to any meal. Best known for its flagship product, SALSA BRAVA^® Hot Sauce and full line of enchilada sauces, the brand portfolio also includes taco sauces and organic, non-GMO salsas. The LA VICTORIA^® brand is part of MegaMex Foods, one of the fastest growing Mexican food companies in the US focused on reimagining Mexican flavor.  For more information and recipe ideas, visit http://www.lavictoria.com or follow the LA VICTORIA^® brand on Facebook, Instagram, and Pinterest.

ABOUT MEGAMEX FOODS
MegaMex Foods, one of the fastest growing Mexican food companies in the US, is focused on reimagining Mexican flavor in restaurants and home kitchens across the country. MegaMex Foods is proudly committed to authentic ingredients and providing a real solution for achieving true Mexican flavors with trusted products including WHOLLY^®, LA VICTORIA^®, CHI-CHI'S^® HERDEZ^®, EMBASA^®, DOÑA MARÍA^®, BÚFALO^® and DON MIGUEL^® brands. Founded by Herdez del Fuerte and Hormel Foods (NYSE: HRL), MegaMex Foods is headquartered in Orange, California, with facilities in Texas and Mexico. MegaMex Foods has two operating plants, numerous manufacturing partners and over 4,000 employees. For more information, visit www.megamexfoods.com and www.mmxfoodservice.com.

Contact:	Media Relations
	Hormel Foods
	media@hormel.com

 

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SOURCE MegaMex Foods

FAQ

What new products did LA VICTORIA® (NYSE:HRL) launch in August 2025?

LA VICTORIA® launched three new topping sauces (Chipotle, Fiery Jalapeño, and Sweet & Spicy) and a Verde Habanero Salsa.

How much do the new LA VICTORIA® sauces cost?

The new topping sauces and jarred salsa are priced between $3.49-$3.99.

Where can I buy the new LA VICTORIA® sauces?

The new sauces are available at local grocery retailers, including Kroger and Walmart locations.

What sizes are the new LA VICTORIA® products available in?

The topping sauces come in 9-ounce squeeze bottles, while the Verde Habanero Salsa is available in 15.5-ounce jars.

What flavors are included in LA VICTORIA®'s new topping sauce line?

The new topping sauce line includes three flavors: Chipotle, Fiery Jalapeño, and Sweet & Spicy.