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LA VICTORIA® Brand Introduces All-New Lineup of Topping Sauces, Elevating Everyday Meals with Mexican-Inspired Flavor Fusions

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LA VICTORIA® (NYSE:HRL) has launched a new line of Mexican-inspired topping sauces and salsa, expanding its product portfolio. The release includes three new topping sauces: Chipotle, Fiery Jalapeño, and Sweet & Spicy, alongside a new Verde Habanero Salsa.

The topping sauces come in 9-ounce squeeze bottles, while the Verde Habanero Salsa is available in 15.5-ounce jars. The products are priced at $3.49-$3.99 and are now available at major retailers including Kroger and Walmart. These new offerings aim to extend Mexican flavors beyond traditional applications, encouraging culinary creativity in everyday meals.

LA VICTORIA® (NYSE:HRL) presenta una nuova gamma di salse e topping d'ispirazione messicana, ampliando il suo portafoglio prodotti. La linea include tre topping: Chipotle, Fiery Jalapeño e Sweet & Spicy, oltre a una nuova Verde Habanero Salsa.

I topping sono confezionati in flaconi squeeze da 9 once, mentre la Verde Habanero Salsa è disponibile in barattoli da 15,5 once. I prodotti sono venduti a $3.49-$3.99 e sono già reperibili presso grandi rivenditori come Kroger e Walmart. L'obiettivo è portare i sapori messicani oltre gli usi tradizionali, stimolando la creatività in cucina quotidiana.

LA VICTORIA® (NYSE:HRL) ha lanzado una nueva línea de salsas y toppings de inspiración mexicana, ampliando su catálogo. La colección incluye tres nuevos toppings: Chipotle, Fiery Jalapeño y Sweet & Spicy, además de una nueva Verde Habanero Salsa.

Los toppings se presentan en botellas exprimibles de 9 onzas, mientras que la Verde Habanero Salsa viene en frascos de 15,5 onzas. Los productos tienen un precio de $3.49-$3.99 y ya están disponibles en grandes minoristas como Kroger y Walmart. Estas novedades buscan llevar los sabores mexicanos más allá de sus usos tradicionales y fomentar la creatividad culinaria en el día a día.

LA VICTORIA® (NYSE:HRL)가 멕시코풍 토핑 소스와 살사 신제품 라인을 출시하며 제품 포트폴리오를 확장했습니다. 이번 출시에는 세 가지 토핑 소스—Chipotle, Fiery Jalapeño, Sweet & Spicy—와 새로운 Verde Habanero Salsa가 포함됩니다.

토핑 소스는 9온스 스퀴즈 병에, Verde Habanero Salsa는 15.5온스 병에 담겨 출시됩니다. 제품 가격은 $3.49-$3.99이며 Kroger와 Walmart를 포함한 주요 소매점에서 구매할 수 있습니다. 이번 제품들은 전통적인 용도를 넘어 멕시코의 풍미를 일상 요리에 응용하도록 장려하는 것을 목표로 합니다.

LA VICTORIA® (NYSE:HRL) a lancé une nouvelle gamme de sauces et de toppings d'inspiration mexicaine, élargissant ainsi son portefeuille de produits. La gamme comprend trois nouveaux toppings : Chipotle, Fiery Jalapeño et Sweet & Spicy, ainsi qu'une nouvelle Verde Habanero Salsa.

Les topping sont proposés en flacons pressables de 9 onces, tandis que la Verde Habanero Salsa est disponible en bocaux de 15,5 onces. Les produits sont vendus entre $3.49-$3.99 et sont désormais disponibles chez de grands détaillants tels que Kroger et Walmart. Ces nouveautés visent à étendre les saveurs mexicaines au-delà des usages traditionnels et à encourager la créativité culinaire au quotidien.

LA VICTORIA® (NYSE:HRL) hat eine neue Linie mexikanisch inspirierter Topping-Saucen und Salsa eingeführt und damit sein Produktangebot erweitert. Die Veröffentlichung umfasst drei neue Topping-Saucen: Chipotle, Fiery Jalapeño und Sweet & Spicy, sowie eine neue Verde Habanero Salsa.

Die Topping-Saucen werden in 9-Unzen-Quetschflaschen angeboten, die Verde Habanero Salsa in 15,5-Unzen-Gläsern. Die Produkte sind für $3.49-$3.99 erhältlich und jetzt bei großen Händlern wie Kroger und Walmart verfügbar. Ziel ist es, mexikanische Aromen über traditionelle Anwendungen hinaus zu verbreiten und zur kulinarischen Kreativität im Alltag anzuregen.

Positive
  • Product line expansion with four new innovative sauce varieties
  • Distribution secured through major retailers Kroger and Walmart
  • Strategic positioning to expand beyond traditional taco sauce category
Negative
  • None.

Launched alongside the spicy arrival of LA VICTORIA® Verde Habanero Salsa, these newest offerings build on the brand's legacy of bold, unforgettable flavor

ORANGE, Calif., Aug. 26, 2025 /PRNewswire/ -- The LA VICTORIA® brand, long celebrated for bold, crave-worthy salsas and sauces, is today unveiling four fresh culinary creations that build upon its century-long legacy of flavor excellence. The brand team is launching an all-new line of signature topping sauces, available in three distinct flavors: Chipotle, Fiery Jalapeño and Sweet & Spicy. The brand is also introducing Verde Habanero Salsa, a fresh take on West Coast heat.

Inspired by the bold taste of Mexican cuisine, these four flavor profiles are designed to bring the heat and depth to everyday meals, delivering a satisfying kick with each bite.

"These innovations from the LA VICTORIA® brand invite our customers to reimagine how Mexican flavors can be savored," said Diana DeLoza, director of marketing for the LA VICTORIA® brand. "Whether you want zesty, spicy or sweet heat, there's a topping sauce or salsa that'll turn your everyday dishes into something unforgettable."

The new LA VICTORIA® topping sauces aim to spark culinary creativity, expand the boundaries of the traditional taco sauce category and make it easy to enjoy Mexican flavor beyond tacos. These products invite consumers to explore new flavor pairings, like sweet and spicy sauce with sushi, nachos and salads, bringing fresh inspiration to everyday meals. Available in a sleek 9-ounce squeeze bottle and designed for flavor on demand, these new varieties include:

  • LA VICTORIA® Chipotle Sauce: Inspired by the traditional flavors of Mexican Tinga, this vibrant, tomato-based sauce is a masterful blend of fire-roasted chipotle peppers, subtle Mexican spices and savory goodness.
  • LA VICTORIA® Fiery Jalapeño Sauce: A bold blast of heat and zest, this sauce fuses the punch of red jalapeños with the natural sweetness of ripe tomatoes. Finished with a bold blend of garlic and spices, it's the perfect balance of fire and flavor.
  • LA VICTORIA® Sweet & Spicy Sauce: Crafted for the flavor-curious, this sauce fuses the familiar allure of Thai sweet chili with bold Mexican spices, combining sweetness with zesty serrano peppers over a vibrant, chili-kissed base.

Crafted with the spice-obsessed heat chaser in mind, LA VICTORIA® Verde Habanero Salsa, available in 15.5-ounce jars, is a fresh new take on LA heat: This vibrant offering combines the tangy bite of tomatillos, the richness of roasted onions and the fiery thrill of habanero peppers in perfect harmony. Sweet, spicy and unapologetically bold, Verde Habanero Salsa is ready to fire up your favorite mealtime occasions.

The new topping sauces and jarred salsa (MSRP $3.49-$3.99) are now available at local grocery retailers including Kroger and Walmart locations.

For more information and recipes, visit http://www.lavictoria.com or follow the LA VICTORIA® brand on Facebook, Instagram, TikTok  and Pinterest.

ABOUT THE LA VICTORIA® BRAND
Since 1917, the LA VICTORIA® brand has been producing salsas, sauces, chiles, peppers and versatile pantry staples that offer Mexican flavor to any meal. Best known for its flagship product, SALSA BRAVA® Hot Sauce and full line of enchilada sauces, the brand portfolio also includes taco sauces and organic, non-GMO salsas. The LA VICTORIA® brand is part of MegaMex Foods, one of the fastest growing Mexican food companies in the US focused on reimagining Mexican flavor.  For more information and recipe ideas, visit http://www.lavictoria.com or follow the LA VICTORIA® brand on Facebook, Instagram, and Pinterest.

ABOUT MEGAMEX FOODS
MegaMex Foods, one of the fastest growing Mexican food companies in the US, is focused on reimagining Mexican flavor in restaurants and home kitchens across the country. MegaMex Foods is proudly committed to authentic ingredients and providing a real solution for achieving true Mexican flavors with trusted products including WHOLLY®, LA VICTORIA®, CHI-CHI'S® HERDEZ®, EMBASA®, DOÑA MARÍA®, BÚFALO® and DON MIGUEL® brands. Founded by Herdez del Fuerte and Hormel Foods (NYSE: HRL), MegaMex Foods is headquartered in Orange, California, with facilities in Texas and Mexico. MegaMex Foods has two operating plants, numerous manufacturing partners and over 4,000 employees. For more information, visit www.megamexfoods.com and www.mmxfoodservice.com.

Contact:   

Media Relations                       


Hormel Foods


media@hormel.com

 

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SOURCE MegaMex Foods

FAQ

What new products did LA VICTORIA® (NYSE:HRL) launch in August 2025?

LA VICTORIA® launched three new topping sauces (Chipotle, Fiery Jalapeño, and Sweet & Spicy) and a Verde Habanero Salsa.

How much do the new LA VICTORIA® sauces cost?

The new topping sauces and jarred salsa are priced between $3.49-$3.99.

Where can I buy the new LA VICTORIA® sauces?

The new sauces are available at local grocery retailers, including Kroger and Walmart locations.

What sizes are the new LA VICTORIA® products available in?

The topping sauces come in 9-ounce squeeze bottles, while the Verde Habanero Salsa is available in 15.5-ounce jars.

What flavors are included in LA VICTORIA®'s new topping sauce line?

The new topping sauce line includes three flavors: Chipotle, Fiery Jalapeño, and Sweet & Spicy.
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