SPAM® Brand Teams Up with Rookie Wide Receiver Tetairoa McMillan to Launch "SPAM® Brand vs. Everybody" Big Game Campaign

Rhea-AI Summary

SPAM brand (NYSE: HRL) launched the "SPAM brand vs. Everybody" Big Game campaign on February 3, 2026, partnering with rookie wide receiver Tetairoa McMillan to promote SPAM musubi and game-day recipes. Campaign elements include social contests, prize packs, and cross-promotion on Instagram to drive engagement and cultural storytelling.

News Market Reaction – HRL

+0.65%

+0.65% Session close to close

In the Feb 3 session, HRL gained 0.65%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights a SPAM® Big Game campaign built around Tetairoa McMillan, extending Hor...

Analysis

This announcement highlights a SPAM® Big Game campaign built around Tetairoa McMillan, extending Hormel’s strategy of pairing iconic brands with sports and fan occasions. Historically, partnership headlines have produced modest average moves of about 0.38%, suggesting they are viewed as incremental brand support. Context from recent filings—such as refreshed equity plans and an effective debt shelf—underscores that long-term value will hinge more on earnings recovery, margins, and capital deployment than on any single promotion.

Key Figures

Brand history: Nearly 90 years

1 metrics

Brand history Nearly 90 years Duration the SPAM® brand has been a staple in kitchens

Previous Partnership Reports

5 past events · Latest: Dec 15 (Neutral)

Same Type 5 events

Date	Event	Sentiment	24h Move	Catalyst
Dec 15	Brand partnership	Neutral	-0.2%	SKIPPY® revealed as key ingredient in Milk Bar holiday dessert offering.
Oct 28	Strategic partnership	Neutral	-0.4%	Hormel and Forward form 51/49 joint company around Justin’s branded business.
Mar 05	Product collaboration	Neutral	-0.5%	Genius Gourmet and SKIPPY launch SKIPPY Inspired Protein Nut Rolls at Expo West.
Jun 20	Sports partnership	Neutral	+0.4%	Skippy teams with Olympic gymnasts at Gymnastics City USA fan event.
Jun 05	Stadium partnership	Neutral	-0.5%	HERDEZ® becomes official salsa of LA Galaxy and Dignity Health Sports Park.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Recent Company History

Recent history for Hormel shows a mix of brand-building and strategic moves. Partnership news such as SKIPPY® collaborations with Milk Bar®, Genius Gourmet®, USA Gymnastics, and the HERDEZ® LA Galaxy deal tended to produce modest single‑day stock moves, with an average change around 0.38%. Against that backdrop, the new SPAM® Big Game campaign with Tetairoa McMillan fits an ongoing strategy of leveraging iconic brands through sports and occasion-based marketing partnerships.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Hawaiian-born standout brings island-inspired flavor to game day, challenging fans to rethink traditional watch party menus

AUSTIN, Minn., Feb. 3, 2026 /PRNewswire/ -- The SPAM^® brand is throwing down for the Big Game with the "SPAM^® brand vs. Everybody" campaign, teaming up with star wide receiver Tetairoa "T-Mac" McMillan to challenge fans to rethink traditional game day menus. A Hawaii native raised on SPAM^® musubi, McMillan brings a lifelong connection to the SPAM^® brand as the iconic pantry staple invites fans to elevate their watch-party spreads and discover why the SPAM^® brand products are the ultimate watch party MVP.

For McMillan, who grew up in Waimānalo, Hawaii, SPAM^® musubi isn't just a snack – it's a way of life, a cultural staple, a pre-game ritual and a taste of home that has fueled him throughout his football journey. Now, he's calling on fans nationwide to experience what he's known all along: the SPAM^® brand delivers bold flavor and versatility that traditional game day foods simply can't match.

"Growing up in Waimānalo, the SPAM^® brand is a staple of our culture," said McMillan. "My favorite home-cooked meals are SPAM^® and eggs, which my mom still makes for me whenever I'm home, and SPAM^® musubi. This partnership is special because it honors where I'm from and my core childhood memories."

Starting February 3, fans can join the "SPAM^® brand vs. Everybody" movement and win exclusive prize packs:

1. Visit Tetairoa McMillan (@Nalo) on Instagram.
2. Follow the @SPAMBrand.
3. Comment #SPAMBrandvsEverybody on the game day food post, confirming you're ready to make SPAM^® musubi the hero of your football spread.

"For nearly 90 years, the SPAM^® brand has been a beloved staple in kitchens worldwide, and nowhere is that love stronger than in communities where SPAM^® musubi is a cultural icon," said Robbie Koons, senior brand manager for the SPAM^® brand. "Partnering with Tetairoa allows us to authentically celebrate that heritage while inviting a new generation of fans to rethink what game day food looks like."

From crispy, sizzling bites to the ultimate SPAM^® musubi, the SPAM^® brand is proving why it's the MVP every watch party menu deserves.

For more information about the SPAM^® brand products and recipes, visit SPAM.com and follow @SPAMBrand on Instagram.

About the SPAM^® Brand
This revolutionary product won over the hearts of soldiers, world leaders, celebrities, chefs, kids and parents. Future generations continue to enjoy it as a versatile, high-quality and great-tasting mealtime favorite. The whole world can't get enough of the iconic taste and the effortless creative potential contained within this iconic blue can. Fans of the brand can purchase SPAM^® products and browse their favorite SPAM^® merchandise at shop.spam.com. For more information on the SPAM^® brand, including product information, recipes and where to buy, visit spam.com.

About Hormel Foods – Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS^®, SKIPPY^®, SPAM^®, HORMEL^® NATURAL CHOICE^®, APPLEGATE^®, WHOLLY^®, HORMEL^® BLACK LABEL^®, COLUMBUS^®, JENNIE-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:	Media Relations
	Hormel Foods
	media@hormel.com

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SOURCE Hormel Foods Corporation

FAQ

What is the "SPAM brand vs. Everybody" campaign announced Feb 3, 2026 by HRL?

It is a Big Game marketing campaign starring Tetairoa McMillan to promote SPAM musubi and game-day recipes. According to SPAM brand, the activation includes social engagement, prize packs, and an invitation for fans to rethink traditional watch-party menus nationwide.

How can fans enter the SPAM brand prize packs promoted in the HRL campaign?

Fans enter by following @SPAMBrand, visiting Tetairoa McMillan on Instagram, and commenting #SPAMBrandvsEverybody on the game-day food post. According to SPAM brand, entries confirm fans are ready to feature SPAM musubi as the hero of their football spread.

Why did HRL partner with Tetairoa McMillan for the Feb 3, 2026 campaign?

HRL teamed with McMillan to highlight authentic Hawaiian roots and cultural ties to SPAM musubi in game-day traditions. According to SPAM brand, McMillan's Waimānalo upbringing and lifelong connection to SPAM provide authentic storytelling for outreach to new and existing fans.

What consumer actions does the SPAM brand campaign encourage ahead of the Big Game?

The campaign urges fans to elevate watch-party spreads by featuring SPAM musubi and to engage via Instagram for prizes. According to SPAM brand, the initiative showcases product versatility and invites nationwide audiences to discover new game-day recipe ideas.

Where can investors and consumers find more information about SPAM brand products and recipes?

Product details and recipes are available at SPAM.com and on the @SPAMBrand Instagram account. According to SPAM brand, the website and social channels provide campaign details, recipe ideas, and instructions for participating in the Big Game promotion.