The SKIPPY® brand partners with Milk Bar® to reveal the secret ingredient behind a holiday favorite

Rhea-AI Summary

SKIPPY (NYSE:HRL) partnered with Milk Bar to reveal that Milk Bar's Chocolate Peanut Butter Crunch Pie uses SKIPPY Creamy Peanut Butter as its secret ingredient.

The pie is available at Milk Bar bakeries and via nationwide shipping starting Dec. 15, 2025. To celebrate, the brands also released a simple Peanut Butter Crunch Bar recipe combining creamy peanut butter, toasted rice cereal and a chocolate-peanut coating for home baking. The collaboration is positioned to make holiday gifting and at-home baking easier, with the recipe available at peanutbutter.com.

Key Figures

Pie availability date Dec. 15, 2025 SKIPPY Peanut Butter Crunch Pie available at Milk Bar locations and online

Collaboration product Peanut Butter Crunch Bar New at-home recipe inspired by Milk Bar Chocolate Peanut Butter Crunch Pie

HRL pre-news price $24.05 Price before SKIPPY–Milk Bar partnership article

52-week range $21.03–$33.80 HRL 52-week low and high prior to the news

Market Reality Check

$24.05 Last Close

Volume Volume 4,657,688 is below the 20-day average of 5,504,651 (relative volume 0.85x). normal

Technical Price $24.05 is trading below the 200-day MA of $27.5 and 28.85% under the 52-week high.

Peers on Argus

HRL was up 1.43% ahead of this news. Key packaged-food peers like MKC, SJM, PPC, and GIS were also modestly positive (0.42–0.83%), while K was roughly flat (-0.02%), suggesting a mild sector bid but no strong momentum signal.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 04	Earnings results	Positive	+3.8%	Fiscal 2025 results, guidance and dividend increase drove a positive reaction.
Dec 03	Brand recognition	Positive	+0.8%	Fast Company Brands That Matter listing highlighted effective multi-brand marketing.
Dec 01	CSR initiative	Positive	+0.4%	10 Under 20 Food Heroes program underscored ESG and youth food-security efforts.
Nov 24	Dividend increase	Positive	+1.7%	Announced 1% dividend hike and 60th consecutive annual dividend increase.
Nov 17	Employer award	Positive	-1.6%	Best for Vets employer recognition did not translate into a positive price move.

Pattern Detected

Recent news has usually seen modest positive price alignment, including on earnings and brand/ESG recognition, with one divergence on a positive vet-employer accolade.

Recent Company History

Over the past month, Hormel reported fiscal 2025 results with net sales of $12.1 billion, adjusted operating income of $1.019 billion, and raised its annualized dividend to $1.17. The stock reacted positively to these results and to the 60th consecutive annual dividend increase. Brand and ESG-focused announcements, such as Fast Company’s 2025 Brands That Matter recognition and the 10 Under 20 Food Heroes program, also produced mild gains. The current SKIPPY®–Milk Bar® partnership continues the theme of leveraging brands and consumer engagement initiatives.

Regulatory & Risk Context

Active S-3 Shelf Registration 2025-12-05

An effective Form S-3ASR universal shelf filed on 2025-12-05 allows Hormel Foods to issue senior unsecured debt securities over time. Terms such as maturity and interest rate would be set in future prospectus supplements, with proceeds available for working capital, acquisitions or investments, capital expenditures, debt repayment or refinancing, stockholder returns, and other corporate purposes.

Market Pulse Summary

This announcement highlights a SKIPPY® brand collaboration with Milk Bar®, revealing SKIPPY® Creamy Peanut Butter as the key ingredient in a popular holiday pie and introducing a Peanut Butter Crunch Bar recipe for home use starting Dec. 15, 2025. In recent months, Hormel has combined core brand initiatives with solid fiscal 2025 results and a 60th consecutive annual dividend increase. Investors may watch how such partnerships support brand strength and product reach alongside the company’s capacity to issue senior unsecured debt under its Form S-3ASR shelf.

AI-generated analysis. Not financial advice.

The secret behind a fan-favorite holiday pie is out, and a new Peanut Butter Crunch Bar recipe brings the festive flavor home

AUSTIN, Minn., Dec. 15, 2025 /PRNewswire/ -- This holiday season, a delicious secret is finally out. The SKIPPY^® brand and Milk Bar^® are teaming up to share the truth behind a fan-favorite dessert — the iconic Milk Bar^® Chocolate Peanut Butter Crunch Pie has always relied on the unmistakable taste of SKIPPY^® Creamy Peanut Butter. The pie is now available at Milk Bar^® bakeries and through convenient nationwide shipping.

But the news doesn't stop there. To celebrate the reveal, the brands are also introducing a new Peanut Butter Crunch Bar recipe that brings the flavor of the beloved pie into home kitchens — easy and made for holiday celebrations.

"Peanut butter is at the heart of so many holiday traditions, from classic cookies to buckeyes," said Sam Hovick, brand manager for the SKIPPY^® brand. "When we discovered that SKIPPY^® Creamy Peanut Butter was the secret behind this iconic Milk Bar^® dessert, we knew it was a match made in peanut butter heaven. This partnership offers something for everyone, whether you ship the pie to loved ones, pick it up in-store or create your own version at home."

As part of this collaboration, the brands are unveiling a Peanut Butter Crunch Bar recipe, combining creamy peanut butter, toasted rice cereal and a sweet-and-salty chocolate-peanut coating. It's a simple, joyful way to bring the magic of the original pie into your own kitchen.

"The secret is out. Our delicious pie has always featured SKIPPY^® Creamy Peanut Butter—and that's why it's seriously THAT GOOD," said Christina Tosi, founder of Milk Bar^® Bakery. "We know the holiday season can be hectic, and this partnership is all about making it easier and more memorable for everyone."

The SKIPPY^® Peanut Butter Crunch Pie will be available starting Dec. 15, 2025, at Milk Bar^® Bakery locations and online nationwide. Want to make it at home? Check out the Peanut Butter Crunch Bar recipe at peanutbutter.com.

About the SKIPPY^® Brand
At its core, the SKIPPY^® peanut butter brand brings fun to life, building the trust and loyalty of peanut-butter fans since 1933. This commitment to quality has earned us our rightful place among America's favorite peanut butters. SKIPPY^® peanut butter, which was acquired by Hormel Foods Corporation (NYSE: HRL) in 2013, brings the perfect combination of sweet-and-savory peanut flavor to everything it touches. For more information on all SKIPPY^® products, visit peanutbutter.com.

About Milk Bar®
Milk Bar is a sweet shop that's been turning familiar treats upside down since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC's East Village and has developed a loyal fanbase in the fifteen years since. Named one of the most innovative companies in the world by Fast Company in 2022, Milk Bar is currently available across 10 bakery locations in NYC, LA, Washington DC, Las Vegas, and Chicago, ships treats nationwide through an eCommerce care package platform, is also available on demand in various cities across the country in partnership with delivery providers such as DoorDash. For more information, visit milkbarstore.com.

About Hormel Foods – Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue. Its brands include PLANTERS^®, SKIPPY^®, SPAM^®, HORMEL^® NATURAL CHOICE^®, APPLEGATE^®, WHOLLY^®, HORMEL^® BLACK LABEL^®, COLUMBUS^®, JENNIE-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Contact:	Media Relations
	Hormel Foods
	media@hormel.com

 

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SOURCE Hormel Foods Corporation

FAQ

What did SKIPPY (HRL) and Milk Bar announce on December 15, 2025?

They announced a partnership revealing SKIPPY Creamy Peanut Butter as the secret ingredient in Milk Bar's Chocolate Peanut Butter Crunch Pie and a new Peanut Butter Crunch Bar recipe.

When and where is the SKIPPY Peanut Butter Crunch Pie available for purchase?

The pie is available starting Dec. 15, 2025 at Milk Bar bakery locations and via nationwide online shipping.

What is included in the Peanut Butter Crunch Bar recipe announced by SKIPPY and Milk Bar?

The recipe combines SKIPPY Creamy Peanut Butter, toasted rice cereal and a sweet-and-salty chocolate-peanut coating for an easy holiday treat.

How can consumers get the Peanut Butter Crunch Bar recipe from SKIPPY (HRL)?

The recipe is available to view on peanutbutter.com.

Does the Milk Bar Chocolate Peanut Butter Crunch Pie ship nationwide?

Yes, the pie is offered through Milk Bar's nationwide shipping beginning Dec. 15, 2025.

What options do shoppers have to enjoy the SKIPPY x Milk Bar collaboration this holiday season?

Shoppers can buy the pie in-store, order nationwide shipping, or make the Peanut Butter Crunch Bar at home using the published recipe.