The SKIPPY® brand partners with Milk Bar® to reveal the secret ingredient behind a holiday favorite
Rhea-AI Summary
SKIPPY (NYSE:HRL) partnered with Milk Bar to reveal that Milk Bar's Chocolate Peanut Butter Crunch Pie uses SKIPPY Creamy Peanut Butter as its secret ingredient.
The pie is available at Milk Bar bakeries and via nationwide shipping starting Dec. 15, 2025. To celebrate, the brands also released a simple Peanut Butter Crunch Bar recipe combining creamy peanut butter, toasted rice cereal and a chocolate-peanut coating for home baking. The collaboration is positioned to make holiday gifting and at-home baking easier, with the recipe available at peanutbutter.com.
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News Market Reaction – HRL
In the Dec 15 session, HRL declined 0.21%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Dec 04 | Earnings results | Positive | +3.8% | Fiscal 2025 results, guidance and dividend increase drove a positive reaction. |
| Dec 03 | Brand recognition | Positive | +0.8% | Fast Company Brands That Matter listing highlighted effective multi-brand marketing. |
| Dec 01 | CSR initiative | Positive | +0.4% | 10 Under 20 Food Heroes program underscored ESG and youth food-security efforts. |
| Nov 24 | Dividend increase | Positive | +1.7% | Announced 1% dividend hike and 60th consecutive annual dividend increase. |
| Nov 17 | Employer award | Positive | -1.6% | Best for Vets employer recognition did not translate into a positive price move. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent news has usually seen modest positive price alignment, including on earnings and brand/ESG recognition, with one divergence on a positive vet-employer accolade.
Over the past month, Hormel reported fiscal 2025 results with net sales of $12.1 billion, adjusted operating income of $1.019 billion, and raised its annualized dividend to $1.17. The stock reacted positively to these results and to the 60th consecutive annual dividend increase. Brand and ESG-focused announcements, such as Fast Company’s 2025 Brands That Matter recognition and the 10 Under 20 Food Heroes program, also produced mild gains. The current SKIPPY®–Milk Bar® partnership continues the theme of leveraging brands and consumer engagement initiatives.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The secret behind a fan-favorite holiday pie is out, and a new Peanut Butter Crunch Bar recipe brings the festive flavor home
But the news doesn't stop there. To celebrate the reveal, the brands are also introducing a new Peanut Butter Crunch Bar recipe that brings the flavor of the beloved pie into home kitchens — easy and made for holiday celebrations.
"Peanut butter is at the heart of so many holiday traditions, from classic cookies to buckeyes," said Sam Hovick, brand manager for the SKIPPY® brand. "When we discovered that SKIPPY® Creamy Peanut Butter was the secret behind this iconic Milk Bar® dessert, we knew it was a match made in peanut butter heaven. This partnership offers something for everyone, whether you ship the pie to loved ones, pick it up in-store or create your own version at home."
As part of this collaboration, the brands are unveiling a Peanut Butter Crunch Bar recipe, combining creamy peanut butter, toasted rice cereal and a sweet-and-salty chocolate-peanut coating. It's a simple, joyful way to bring the magic of the original pie into your own kitchen.
"The secret is out. Our delicious pie has always featured SKIPPY® Creamy Peanut Butter—and that's why it's seriously THAT GOOD," said Christina Tosi, founder of Milk Bar® Bakery. "We know the holiday season can be hectic, and this partnership is all about making it easier and more memorable for everyone."
The SKIPPY® Peanut Butter Crunch Pie will be available starting Dec. 15, 2025, at Milk Bar® Bakery locations and online nationwide. Want to make it at home? Check out the Peanut Butter Crunch Bar recipe at peanutbutter.com.
About the SKIPPY® Brand
At its core, the SKIPPY® peanut butter brand brings fun to life, building the trust and loyalty of peanut-butter fans since 1933. This commitment to quality has earned us our rightful place among America's favorite peanut butters. SKIPPY® peanut butter, which was acquired by Hormel Foods Corporation (NYSE: HRL) in 2013, brings the perfect combination of sweet-and-savory peanut flavor to everything it touches. For more information on all SKIPPY® products, visit peanutbutter.com.
About Milk Bar®
Milk Bar is a sweet shop that's been turning familiar treats upside down since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC's East Village and has developed a loyal fanbase in the fifteen years since. Named one of the most innovative companies in the world by Fast Company in 2022, Milk Bar is currently available across 10 bakery locations in NYC, LA,
About Hormel Foods – Inspired People. Inspired Food.™
Hormel Foods Corporation, based in
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SOURCE Hormel Foods Corporation