Hormel Foods Named to Fast Company's 2025 Brands That Matter List
Hormel Foods (NYSE: HRL) was named to Fast Company's 2025 Brands That Matter list on December 3, 2025.
Rhea-AI Summary
Hormel Foods (NYSE: HRL) was named to Fast Company's 2025 Brands That Matter list on December 3, 2025.
The recognition cites brands that resonate culturally and demonstrate business impact; Hormel Foods earned the honor for its multi‑brand, multi‑channel "Here for the Snacks" Big Game campaign. The campaign united HORMEL pepperoni, HERDEZ, WHOLLY, PLANTERS, HORMEL Chili, and Hormel Gatherings to position snacking as central to game‑day culture. Company marketing leaders commented that the award reflects creative campaigns that connect with consumers and drive results, and Fast Company's editor highlighted the honorees' audience engagement and cultural relevance.
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News Market Reaction – HRL
On Dec 3, the day this news came out, HRL closed 0.78% above the previous close.
Data tracked by StockTitan Argus for the Dec 3 session.
Key Figures
- Recognition year
- 2025
- Year of Fast Company’s Brands That Matter list featuring Hormel Foods
Historical Context
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Reported FY2025 results, non-cash impairments, dividend raise, and 2026 outlook.
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Named to Fast Company’s 2025 Brands That Matter list for snack campaign.
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Announced 2025 class of 10 Under 20 Food Heroes focused on food issues.
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Declared 1% dividend hike to $1.17 annualized, 60th consecutive yearly raise.
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Named a 2025 Best for Vets employer for 13th straight year.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
"We are honored to be named to Fast Company's Brands That Matter list," said Scott Aakre, group vice president and chief marketing officer for Retail at Hormel Foods. "This recognition highlights our approach to creating campaigns that connect with people and our customers and reflect how culture – not just promotion – drives brand relevance. It's a testament to our marketing team's creativity in bringing our brands to life."
Hormel Foods earned this recognition with its multi‑brand, multi‑channel "Here for the Snacks" Big Game campaign, which positioned snacking – not just football – as the real MVP of game day. The effort pulled together a lineup of beloved brands (including HORMEL® pepperoni, HERDEZ®, WHOLLY®, PLANTERS®, HORMEL® Chili, and Hormel Gatherings®) to deliver on an insight: for many fans, the Big Game is about the food as much, if not more, than the game itself. The campaign not only resonated with consumers – it drove results.
"We're thrilled to recognize this diverse group of honorees and highlight the work of exceptional marketing leaders," said Brendan Vaughan, Fast Company's editor-in-chief. "What unites these brands is their dedication and ingenuity in forging authentic audience relationships through work that resonates in culture."
For more information, visit Fast Company's "Family of Brands" Brands That Matter 2025.
About Hormel Foods – Inspired People. Inspired Food.™
Hormel Foods Corporation, based in
About Fast Company
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SOURCE Hormel Foods Corporation
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