Dot's Homestyle Pretzels Spices Up Game Day Snacking with New Buffalo Flavored Seasoned Twists

Rhea-AI Summary

Dot's Homestyle Pretzels, a brand under The Hershey Company (NYSE:HSY), has launched its new Buffalo Flavored Seasoned Twists in response to strong consumer demand on social media. The new permanent addition features a spicy and tangy Buffalo flavor combined with the brand's signature buttery crunch.

The product will be available nationwide in multiple sizes (5oz, 9.5oz, 16oz, and 35oz bags), joining Dot's existing flavor lineup which includes Original, Parmesan Garlic, Honey Mustard, and BBQ. The launch is strategically timed for the football season and watch parties, addressing consumer preferences for bold, spicy snack options.

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You asked—and we brought it to the end zone. Dot's Homestyle Pretzels' latest flavor packs unbeatable Buffalo flavor in every bite.

HERSHEY, Pa., Sept. 18, 2025 /PRNewswire/ -- Let's be real—for many football fans, the snacks are just as important (if not more!) than the game itself. That's why when Dot's Homestyle Pretzels heard the crowd go wild on social media for the possibility of a Buffalo flavor, we knew we had to complete the pass. Introducing Dot's Homestyle Pretzels Buffalo Flavored Seasoned Twists— a spicy and tangy snack that brings bold Buffalo heat and our signature buttery crunch in every bite, giving you a new way to enjoy Dot's Homestyle Pretzels.

Available in 5oz, 9.5oz, 16oz and 35oz bags*, the new offering to our permanent lineup delivers on the hunger that fans have for bold, spicy flavors while providing a snack perfect for entertaining a crowd or digging into a bag solo.

"Today's snackers want more than basic chips and pretzels. The strong response to our flavors like Original, Parmesan Garlic, Honey Mustard and BBQ proves it," said Natalie Perera, Senior Director of Pretzels at The Hershey Company. "As we head into a busy Fall, filled with snacking moments at every turn, our new bold Buffalo flavor brings a spicy addition to the Dot's Homestyle Pretzels lineup—perfectly timed for football season and already becoming the go-to snack for watch parties."

No need to wait for halftime. Dot's Homestyle Pretzels Buffalo Flavored Seasoned Twists and the entire Dot's Homestyle Pretzels lineup are now available at retailers nationwide*. For more information, please visit https://www.hersheyland.com/dots-pretzels. 

*Pricing is at the sole discretion of the retailer & available packs will vary by retailer.

About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over $11.2 billion in annual revenues. The company's portfolio includes beloved chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Ice Breakers, Shaq-a-licious alongside popular salty snacks including SkinnyPop and Dot's Homestyle Pretzels.

For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.

To learn more visit www.thehersheycompany.com

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SOURCE The Hershey Company

FAQ

When will Dot's Buffalo Flavored Seasoned Twists be available in stores?

Dot's Buffalo Flavored Seasoned Twists are now available at retailers nationwide in various sizes from 5oz to 35oz bags.

What sizes are available for Dot's new Buffalo Flavored Pretzels?

The new Buffalo Flavored Pretzels are available in four sizes: 5oz, 9.5oz, 16oz, and 35oz bags, with availability varying by retailer.

What other flavors does Dot's Homestyle Pretzels offer?

Dot's Homestyle Pretzels offers several flavors including Original, Parmesan Garlic, Honey Mustard, and BBQ, with Buffalo being the newest addition.

Why did Hershey's Dot's Pretzels launch a Buffalo flavor?

The Buffalo flavor was launched in response to strong consumer demand on social media and to provide a bold, spicy option for football season watch parties.