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Hershey's Dubai-Inspired Chocolate Bar Just Made Your FYP Edible -- Drops Dec. 4

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Hershey (NYSE: HSY) will release a limited‑edition Dubai‑inspired chocolate bar on Dec. 4, 2025 at 10:00 a.m. ET. The bar combines Hershey's milk chocolate with pistachio cream and crispy kadayif, sold in a classic break‑apart format.

Only 10,000 bars will be produced, priced at $8.99 each, available via Gopuff in New York, Philadelphia and Chicago and in person at Hershey's Chocolate World Times Square. The company says there will be no restock.

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Negative

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News Market Reaction

-1.60%
1 alert
-1.60% News Effect

On the day this news was published, HSY declined 1.60%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Limited-edition bars: 10,000 bars Product price: $8.99 per bar Launch date: Dec. 4, 2025, 10 a.m. ET +1 more
4 metrics
Limited-edition bars 10,000 bars Total Hershey's Dubai-Inspired Chocolate Bars to be produced
Product price $8.99 per bar Price of Hershey's Dubai-Inspired Chocolate Bar at launch
Launch date Dec. 4, 2025, 10 a.m. ET Scheduled release time through Gopuff and Times Square location
Launch cities 3 cities Available via Gopuff in New York, Philadelphia, Chicago

Market Reality Check

Price: $226.26 Vol: Volume 1,055,565 vs 20-da...
low vol
$226.26 Last Close
Volume Volume 1,055,565 vs 20-day avg 1,648,452 (relative volume 0.64 before this news). low
Technical Price 181.58 is trading above the 200-day MA at 175.52 before this news.

Peers on Argus

Before this news, HSY was up 0.72% while key peers were mixed: MDLZ -0.57%, ABEV...

Before this news, HSY was up 0.72% while key peers were mixed: MDLZ -0.57%, ABEV +1.63%, SYY +0.47%, FMX -1.53%, KDP -0.30%, indicating stock-specific drivers rather than a broad confectionery move.

Historical Context

5 past events · Latest: Dec 01 (Positive)
Pattern 5 events
Date Event Sentiment Move Catalyst
Dec 01 Limited-edition product Positive -1.6% Launch of 10,000-unit Dubai-inspired limited-edition chocolate bar.
Nov 25 Brand promotion event Positive +0.5% 35-year celebration of Kisses 'Holiday Bells' and NBC sponsorship.
Nov 19 Acquisition Positive -0.3% Completion of LesserEvil acquisition adding better-for-you snack brand.
Nov 12 Holiday offerings update Positive +3.2% Correction plus details on upgraded Chocolate World holiday offerings.
Nov 12 Holiday promotion launch Positive +3.2% New Holiday Savings Bundle and refreshed Chocolate Tour Ride experience.
Pattern Detected

Recent marketing- and brand-focused announcements have often seen modest positive price alignment, while certain product launches and acquisitions showed short-term divergence.

Recent Company History

Over the last month, Hershey has focused on brand activations and portfolio expansion. On Nov 12, holiday upgrades at HERSHEY’S CHOCOLATE WORLD and a $44.95 Holiday Savings Bundle coincided with a 3.21% gain. The Nov 19 completion of the LesserEvil acquisition, tied to better-for-you snacks, saw a slight -0.25% move. A Nov 25 holiday Kisses promotion modestly lifted shares by 0.51%. The same Dubai-inspired bar announcement earlier on Dec 1 was followed by a -1.6% reaction, showing mixed responses to similar marketing news.

Market Pulse Summary

This announcement highlights a tightly constrained, social-media-inspired product drop of only 10,00...
Analysis

This announcement highlights a tightly constrained, social-media-inspired product drop of only 10,000 Hershey’s Dubai-Inspired Chocolate Bars at $8.99 each, focused on New York, Philadelphia, and Chicago distribution plus a Times Square experience. In recent months, Hershey has emphasized holiday promotions and portfolio expansion, including the LesserEvil acquisition and refreshed Chocolate World attractions. Key factors to watch include how often similar limited runs are repeated and how they complement larger-scale brand and retail initiatives.

AI-generated analysis. Not financial advice.

Only 10,000 bars. No restock. The viral chocolate obsession breaking the internet is getting the Hershey's treatment, and it's about to sell out faster than you can hit refresh.

HERSHEY, Pa., Dec. 1, 2025 /PRNewswire/ -- The internet made it viral. Hershey's is making it yours. But only if you're fast enough.

Say hello to the Hershey's Dubai-Inspired Chocolate Bar — a limited-edition, social-media-inspired treat featuring creamy pistachio, crispy kadayif, and iconic Hershey's Milk Chocolate.

Here's the catch: Only 10,000 exist. Ever. This isn't going into regular production. This is a must-have moment. 

Dropping Dec. 4 at 10 a.m. ET, the $8.99 Hershey's Dubai-Inspired Chocolate Bar will be available through Gopuff in New York, Philadelphia, and Chicago. Wanna grab it IRL? Head to Hershey's Chocolate World in Times Square to catch the live countdown outside to the drop. First come, first served.

"Not every trend gets the Hershey's treatment," said Megan Pantalone, senior manager, innovation at The Hershey Company. "When something takes over social media like this, we knew it deserved a one-of-a-kind release. That's why we kept it exclusive — only 10,000 bars total. Once they're gone, they're gone forever. This is for collectors, trend hunters, and anyone who wants to say they got one."

Frequently Asked Questions

Q: When does the Hershey's Dubai-Inspired Chocolate Bar launch?
 A: Dec. 4, 2025, at 10 a.m. ET.

Q: How many bars are available?
 A: Only 10,000.

Q: Where can I buy it?
 A: Visit https://www.gopuff.com/sf/hersheys/jO1cJ0 in New York, Philadelphia, and Chicago, or in person at Hershey's Chocolate World Times Square (20 Times Square, 701 Seventh Ave., New York, NY 10036).

Q: What makes this bar unique?
 A: It combines Hershey's signature milk chocolate with pistachio cream and crispy kadayif, in the unmistakable break-apart format that defines a Hershey's bar.

Q: Will it be restocked?
 A: No. This is a one-time-only release.

Q: How much does it cost?
 A: $8.99 per bar.

About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over $11.2 billion in annual revenues. The company's portfolio includes beloved chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Ice Breakers, Shaq-a-licious alongside popular salty snacks including SkinnyPop and Dot's Homestyle Pretzels.

For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.

To learn more visit www.thehersheycompany.com

About Hershey's Chocolate World Attraction
Founded in 1973 with its flagship location in Hershey, PA, the Hershey's Chocolate World Attraction is the only place to explore Hershey's beloved brands such as Hershey's, Kisses Reese's, and KIT KAT® 365 days a year, using all five senses.

The attraction offers a sweet world of exclusive treats and fun for the whole family, including iconic experiences such as the Hershey's Chocolate Factory Tour, Create Your Own Candy Bar, Reese's Stuff Your Cup, Hershey's largest candy store and so much more. Hershey's Chocolate World has locations globally including Hershey, PA, Times Square in New York City, Las Vegas, NV, Niagara Falls, and Singapore.

Hershey's Chocolate World is part of The Hershey Experience, the direct-to-consumer, experiential division of The Hershey Company that provides food and non-food licensing as well as a one-of-a-kind, exclusive shopping experience on shop.hersheys.com. As part of The Hershey Company, the attraction is committed to operating fairly, ethically and sustainably.

Follow: 
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www.linkedin.com/company/the-hershey-company/
www.instagram.com/hersheycompany
www.facebook.com/HersheyCompany/
www.youtube.com/hersheycompany

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/hersheys-dubai-inspired-chocolate-bar-just-made-your-fyp-edible--drops-dec-4-302626828.html

SOURCE The Hershey Company

FAQ

When does Hershey (HSY) launch the Dubai‑inspired chocolate bar?

Dec. 4, 2025 at 10:00 a.m. ET.

How many Hershey Dubai‑inspired bars are being made and will they be restocked?

Only 10,000 bars will be produced and the company says there will be no restock.

How much does the Hershey Dubai‑inspired chocolate bar cost (HSY)?

The bar is priced at $8.99 each.

Where can investors or consumers buy the Hershey (HSY) limited bar on Dec. 4?

Online via Gopuff in New York, Philadelphia and Chicago, or in person at Hershey's Chocolate World Times Square.

What flavors and format define the Hershey Dubai‑inspired chocolate bar?

It pairs Hershey's milk chocolate with pistachio cream and crispy kadayif in a break‑apart Hershey's bar format.

Is the Hershey Dubai‑inspired bar a permanent product from Hershey (HSY)?

No — the company describes it as a one‑time, limited‑edition release with no plans for regular production.
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