HERSHEY'S Milk Chocolate with Caramel Bar Brings the Ooey, Gooey Drip to Summer

Rhea-AI Summary

Hershey (NYSE: HSY) has launched its new HERSHEY'S Milk Chocolate with Caramel bar, a limited-time summer offering that combines classic milk chocolate with a caramel center. The product, designed to enhance s'mores experiences, features perfectly portioned squares and is now available nationwide in 6-packs. The launch represents Hershey's strategic move to innovate on its classic chocolate bar while maintaining traditional appeal.

According to Kyle Webster, senior associate brand manager at Hershey, the new product combines signature milk chocolate with golden caramel to create an enhanced s'mores experience. The product launch aims to capitalize on summer camping and outdoor activities, with the caramel addition designed to provide an "ooey, gooey" texture when melted.

Positive

• Limited-time product launch could create urgency and drive sales
• Strategic expansion of classic product line with innovative variation
• Targeting summer seasonal market with s'mores-focused marketing

Negative

• Limited availability in 6-packs only may restrict purchase options
• Temporary product offering limits long-term revenue potential
• No pricing information provided to assess market positioning

Elevating your s'more game with more melt, more drip, more WOW

HERSHEY, Pa., May 13, 2025 /PRNewswire/ -- Just in time for summer, there's a new treat in town: HERSHEY'S Milk Chocolate with Caramel bar. This delicious twist on the iconic HERSHEY'S Milk Chocolate bar adds new texture with a luscious caramel center to the classic – making snacking even sweeter, especially when there's a campfire around.

From its smooth caramel core to perfectly portioned squares, every detail was made to delight. The HERSHEY'S Milk Chocolate with Caramel bar is rich, creamy, and crafted for summer moments waiting to happen—and yes, it fits beautifully on a graham cracker. And that's where the summer magic begins.

Whether you're sitting by the lakeside, or fireside, or roasting marshmallows in the backyard, HERSHEY'S Milk Chocolate with Caramel bar was made to level up your s'mores game. With an ooey, gooey milk chocolate texture and a caramel drip, all in one bite, your s'mores go from great to legendary.

"The combination of our signature milk chocolate with golden caramel transforms the classic HERSHEY'S bar into something extraordinary – it's tradition reimagined with just the right touch of indulgence," said Kyle Webster, senior associate brand manager, at The Hershey Company. "We're delighting s'mores lovers everywhere with a delicious twist to nights by the campfire and the addition of melty caramel to HERSHEY'S Milk Chocolate."

For HERSHEY'S, this bar represents more than just a flavor innovation—it's another way the brand brings people together. By combining two timeless ingredients in one unforgettable bite, HERSHEY'S is helping fans create new memories while staying connected to the classics they love.

The new HERSHEY'S Milk Chocolate with Caramel bar is now available at retailers nationwide in 6-packs for a limited time. Whether you go for the drip or keep it neat, there's no wrong way to s'more more this summer. Grab yours before they drip off shelves!

Pricing is at the sole discretion of the retailer.

About The Hershey Company 

The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over $11.2 billion in annual revenues. The company's portfolio includes beloved chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Ice Breakers, Shaq-a-licious alongside popular salty snacks including SkinnyPop and Dot's Homestyle Pretzels.

For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.

To learn more visit www.thehersheycompany.com.

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SOURCE The Hershey Company

FAQ

When will Hershey's (HSY) new Milk Chocolate with Caramel bar be available?

The HERSHEY'S Milk Chocolate with Caramel bar is now available at retailers nationwide for a limited time.

What package size is available for Hershey's (HSY) new caramel chocolate bar?

The new HERSHEY'S Milk Chocolate with Caramel bar is available in 6-packs at retailers nationwide.

How is Hershey's (HSY) new chocolate bar different from the classic version?

The new version adds a luscious caramel center to the classic HERSHEY'S Milk Chocolate bar, creating an ooey, gooey texture especially designed for s'mores.

Is Hershey's (HSY) Milk Chocolate with Caramel bar a permanent addition?

No, it is being offered as a limited-time product at retailers nationwide.