Mind-Blowingly Fruity, Shockingly Crunchy: Jolly Rancher Freeze Dried Candy Has Entered the Chat

Rhea-AI Summary

Hershey (HSY) has launched Jolly Rancher Freeze Dried, a new product line transforming their classic candy into an airy, crunchy format. The innovation comes as the freeze-dried candy market is projected to grow from $1.36 billion to $2.4 billion by 2030.

The product features three signature flavors - Green Apple, Blue Raspberry, and Watermelon - utilizing advanced freeze-drying technology that removes moisture while intensifying flavors. Available nationwide in 3.1oz packs, this launch capitalizes on the trending #freezedriedcandy phenomenon, which has garnered over 4.7 billion views on TikTok.

The company's internal research identified an unmet demand for unique flavor and texture experiences, positioning this product launch to capture market share in the rapidly growing freeze-dried candy segment.

Positive

• Entering fast-growing freeze-dried candy market projected to reach $2.4B by 2030
• Capitalizing on viral social media trend with 4.7B TikTok views
• Addressing identified unmet consumer demand for unique flavor experiences

Negative

• Pricing strategy left to retailers' discretion may impact margins
• initial flavor variety with only three options

Your taste buds won't know what hit 'em

HERSHEY, Pa., March 12, 2025 /PRNewswire/ -- Brace yourself, snack lovers – the candy aisle just got a next-level upgrade. Meet Jolly Rancher Freeze Dried, a bold twist on the fruity flavors you love, now with an airy, melt-in-your-mouth crunch. This isn't just candy. This is a taste explosion.  

Freeze dried candy is exploding as one of 2025's hottest food trends, with the market set to soar from $1.36 billion to nearly $2.4 billion by 2030 ¹. But it's not just sales that are booming—it's a full-fledged social media phenomenon. With #freezedriedcandy receiving over 4.7 billion views on TikTok, fans can't get enough of the irresistible crunch, intensified taste, and mesmerizing freeze-drying process. Internal research shows that there is an unmet demand for unique flavor and texture experiences and Jolly Rancher is stepping in to bring its huge fruit flavors to the freeze-dried craze.

Using cutting-edge freeze-drying tech, we've transformed our signature varieties—Green Apple, Blue Raspberry, and Watermelon—into light, ultra-crunchy bites that puff up in size and deliver a punch of flavor with every bite. This innovative process removes moisture while intensifying Jolly Rancher's bold fruit flavors, creating an amplified burst of fruity intensity and the ultimate sensorial experience candy lovers won't be able to resist.

"Jolly Rancher Freeze Dried isn't just a new way to snack—it's a total flavor revolution," said Vivek Mehrotra, senior manager of equity & activation at Jolly Rancher. "It's an entirely different way to experience Jolly Rancher—unexpected, playful, and, of course, impossibly fruity."

New Jolly Rancher Freeze Dried is available now in a 3.1oz pack at retailers nationwide.

Pro tip: You'll want to grab an extra bag—because with just one crunch, you'll be hooked.

Pricing is at the sole discretion of the retailer.

SOURCE:
¹ Grand View Research (2024). Freeze Dried Candy Market To Reach $2,376.1 Million By 2030

About The Hershey Company 
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over $11.2 billion in annual revenues. The company's portfolio includes beloved chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat®, Jolly Rancher, Ice Breakers, Shaq-a-licious alongside popular salty snacks including SkinnyPop and Dot's Homestyle Pretzels.

For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.

To learn more visit www.thehersheycompany.com.

Follow:    
http://www.twitter.com/hersheycompany
https://www.linkedin.com/company/the-hershey-company   
http://www.facebook.com/hersheycompany    
http://www.youtube.com/hersheycompany    
http://www.instagram.com/hersheycompany

View original content to download multimedia:https://www.prnewswire.com/news-releases/mind-blowingly-fruity-shockingly-crunchy-jolly-rancher-freeze-dried-candy-has-entered-the-chat-302398430.html

SOURCE The Hershey Company

FAQ

What is the market size projection for freeze-dried candy by 2030?

According to Grand View Research, the freeze-dried candy market is expected to reach $2.376 billion by 2030, up from $1.36 billion in 2024.

What flavors are available in Jolly Rancher's new freeze-dried candy line?

The new Jolly Rancher Freeze Dried candy line features three flavors: Green Apple, Blue Raspberry, and Watermelon.

How many TikTok views has the #freezedriedcandy trend received?

The #freezedriedcandy hashtag has received over 4.7 billion views on TikTok.

What is the package size for the new Jolly Rancher Freeze Dried candy?

The new Jolly Rancher Freeze Dried candy is available in 3.1oz packs.