New HERSHEY'S KISSES & Pokémon Foils Are Here

Rhea-AI Summary

Hershey (NYSE: HSY) has announced a strategic collaboration with The Pokémon Company International to launch special-edition Hershey's Kisses featuring collectible foils of the original 151 Pokémon. The limited-edition chocolates will be available in 10.1 oz and 34.1 oz bags at retailers nationwide. Each chocolate piece is wrapped like a Poké Ball, featuring unique designs from the Kanto region Pokémon. To enhance the collecting experience, Hershey is offering a limited-edition Collector's Case designed to hold all 151 chocolates, available on a first-come, first-serve basis through Hersheyland.com/Pokemon. The platform will also allow fans to digitally track their collection progress and unlock shareable certificates. This collaboration combines Hershey's classic milk chocolate with the popular Pokémon franchise, targeting both longtime fans and new collectors.

Positive

• Strategic partnership with Pokémon, a globally recognized brand with strong fan following
• Launch of collectible items that could drive higher sales through repeat purchases
• Digital engagement strategy through online tracking and social sharing features
• Multiple package sizes (10.1 oz and 34.1 oz) to capture different market segments

Negative

• Limited-time offering that may not have long-term revenue impact
• Success depends on collector engagement and product availability
• Pricing left to retailer discretion which could affect margins

Highly Anticipated Collaboration Allows Fans to Collect Chocolates Featuring the Original 151 Pokémon

HERSHEY, Pa., June 11, 2025 /PRNewswire/ -- Get ready, Trainers! The Hershey's Kisses brand and The Pokémon Company International are joining forces for a chocolate filled journey – introducing special-edition Hershey's Kisses wrapped in collectible Pokémon foils.

With 151 unique foil designs inspired by the original Kanto region Pokémon, every unwrapping is a chance to discover, trade and collect them all. From Pikachu to Mew, each Hershey's Kisses chocolate is wrapped like a Poké Ball unveiling the classic, melt-in-your-mouth milk chocolate that fans have loved for generations.

"Our collaboration with Pokémon combines the timeless appeal of Hershey's Kisses chocolates with the joy of discovery and collecting — making it more than just a treat," said Ashley Reeb, Senior Associate Brand Manager at The Hershey Company (NYSE: HSY). "The special-edition foils may spark a little friendly competition but also unite fans around their love for milk chocolate and Pokémon."

Level Up Your Journey with the Hershey's Kisses & Pokémon Collector's Case
To help fans track discoveries and show off their finds, the Hershey's Kisses brand is turning sweet nostalgia into a player's dream with a limited-edition Collector's Case – first come, first serve. Designed specifically to hold all 151 chocolates, it's built for fans to proudly display their Hershey's Kisses & Pokémon collection and fuel the chase to find every Pokémon.

Fans can create an account on Hersheyland.com/Pokemon for an opportunity to score a special Collector's Case, while supplies last (see Terms & Conditions here).

Go Digital: Collect, Track and Share
The Hershey's brand is also taking the experience from the wrapper to your digital screen. Throughout the summer, fans can log on to Hersheyland.com/Pokemon to track which Pokémon foils they've collected, monitor progress and unlock digital certificates they can share on social media.

From seasoned Pokémon Trainers to the next generation of chocolate lovers, fans of all ages can find, trade and collect their favorite Pokémon with every unwrapping. Available in 10.1 oz and 34.1 oz bags at participating retailers nationwide, these special-edition chocolates won't last long - so grab your bags and start collecting!

Follow along with the Hershey's brand on Instagram.

Pricing is at the sole discretion of the retailer.

About The Hershey Company
The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey's, Reese's, Kisses, Kit Kat^®, Jolly Rancher, Twizzlers and Ice Breakers, and salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels.

For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education.  

To learn more visit  www.thehersheycompany.com.

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SOURCE The Hershey Company

FAQ

What are the new Hershey's Kisses Pokémon foils and when will they be available?

Hershey is launching special-edition Hershey's Kisses featuring collectible foils of all 151 original Pokémon from the Kanto region, available in summer 2025 at participating retailers nationwide.

How many different Pokémon designs are available in the HSY Kisses collection?

The collection features 151 unique foil designs, representing all of the original Pokémon from the Kanto region, from Pikachu to Mew.

Where can I buy the Hershey's Kisses Pokémon Collector's Case?

The limited-edition Collector's Case will be available on a first-come, first-serve basis through Hersheyland.com/Pokemon after creating an account.

What sizes are available for the Hershey's Pokémon Kisses and where can I buy them?

The special-edition Hershey's Kisses are available in 10.1 oz and 34.1 oz bags at participating retailers nationwide.

How can fans track their Pokémon Hershey's Kisses collection?

Fans can track their collection progress, monitor which Pokémon foils they've collected, and unlock digital certificates through Hersheyland.com/Pokemon.