ONE Doubles Down on Chocolate with New Hershey's Collaboration

Rhea-AI Summary

Hershey's ONE Brand has launched a new ONE x Hershey's Double Chocolate flavored protein bar, featuring 18g of protein and 1g of sugar. Made with real Hershey's cocoa and chocolate chips, this collaboration aims to combine nutrition with the iconic Hershey's chocolate taste. Pro golfer Bryson DeChambeau has partnered with ONE to promote the launch through the Double or ONEthing Challenge, running from June 12-15, 2025. If DeChambeau achieves another hole-in-one during this period, fans can register on June 16 at 12pm ET for a chance to receive a free protein bar. The new product is currently available in select markets with planned nationwide expansion.

Positive

• Partnership with iconic chocolate brand Hershey's strengthens market position
• Strong nutritional profile with 18g protein and only 1g sugar
• Celebrity endorsement from pro golfer Bryson DeChambeau adds marketing visibility
• Strategic entry into chocolate category, which ranks as #1 snack category and most preferred protein bar flavor

Negative

• Limited market availability initially, potentially restricting sales growth
• Heavy reliance on promotional campaign success for initial product awareness

Insights

Food Industry Analyst

Hershey's extends protein market presence with ONE collaboration, strengthening position in high-growth functional snacking segment.

This strategic collaboration between Hershey's and ONE Brand represents a calculated move to capture greater market share in the rapidly growing protein bar segment. The new Double Chocolate flavored protein bar leverages Hershey's iconic chocolate brand equity while addressing the functional nutrition trend with 18g of protein and just 1g of sugar.

The partnership taps into compelling market dynamics: chocolate ranks as the #1 snack category and most preferred protein bar flavor, creating natural synergy between the brands. By incorporating real Hershey's cocoa and chocolate chips, the company maintains product authenticity while expanding its footprint in the performance nutrition space.

The celebrity partnership with pro golfer Bryson DeChambeau adds marketing muscle through the "Double or ONEthing Challenge" promotion. This athlete endorsement specifically targets the performance-focused consumer segment that values both nutrition and taste, helping differentiate the product in a crowded protein bar market.

For Hershey's, this collaboration represents an efficient strategy to diversify revenue streams and reach health-conscious consumers who might otherwise avoid traditional chocolate products. By extending their ingredients into the protein space, they maintain brand relevance while adapting to evolving consumer preferences for functional foods.

ONE Brand teams up with pro golfer Bryson DeChambeau to power the Double or ONEthing challenge - driven by performance, fueled by protein

HERSHEY, Pa., June 10, 2025 /PRNewswire/ -- Award-winning protein brand ONE is reuniting with Hershey's to shake up the protein aisle with the new ONE x Hershey's Double Chocolate flavored protein bar. With 18g of protein and 1g of sugar, it's an easy way to enjoy indulgent chocolate flavor while deliciously fueling your busy day.

From lunchboxes, s'mores by campfires and holiday celebrations, the Hershey's Milk Chocolate bar has long been part of American culture – and with chocolate ranking as the #1 snack category and most preferred protein bar flavor, ONE bar has doubled down on satisfying the demand with America's most loved chocolate brand. Made with real Hershey's cocoa and chocolate chips, the ONE x Hershey's Double Chocolate flavored protein bar delivers double the rich, chocolate experience to power every on-the-go lifestyle without compromise.

"The ONE x Hershey's Double Chocolate flavored protein bar isn't just another convenient and nutritious snack – it unlocks a sweet, satisfying and unforgettable flavor experience that only ONE can offer," said Deanna Lyons, Brand Manager at ONE Brands. "Our fans are always on-the-move, and with ONE, they can stay deliciously fueled with double the iconic Hershey's flavor."

Strength Meets Sweetness: Bryson DeChambeau and ONE Protein Power-Up
To celebrate the launch of the ONE x Hershey's Double Chocolate flavored protein bar, ONE is teaming up with pro golfer, Bryson DeChambeau. As someone who incorporates protein-packed snacks to power his performance on the green, DeChambeau is an avid fan of all ONE bar varieties. From training and tournaments to day-to-day life, the new ONE x Hershey's Double Chocolate flavored protein bar is his go-to snack that keeps him energized and ready to play.

"When I'm out on the course, I want something that's tasty, fast, and keeps me going," said Bryson DeChambeau. "The ONE x Hershey's Double Chocolate flavored protein bar nails it! It's loaded with protein and has that classic Hershey's chocolate taste—so I get the best of both worlds and the fuel I need to stay locked in."

To rally fans around DeChambeau as he takes on one of the biggest championships of the season, the brand is teeing up the Double or ONEthing Challenge. After he went viral for sinking a hole-in-one over his house, ONE Brands is doubling down on his next single ace. From June 12-15, 2025, cheer on DeChambeau alongside his favorite protein bar brand, ONE. If he doubles his record by fulfilling another hole-in-one this June, fans can sign up here on Monday, June 16 at 12pm ET to receive a ONE x Hershey's Double Chocolate flavored protein bar, while supplies last. 

"I'm always up for a challenge, especially one that brings some extra flavor to the game. ONE Brands' Double or ONEthing challenge is all about raising the stakes, and I'm ready to take my shot," added DeChambeau. "Let's see if we can turn one ace into two, and get some ONE x Hershey's Double Chocolate flavored protein bars in fans' hands while we're at it."

For fans wanting even more, follow @BrysonDeChambeau in action through his Course Record series on YouTube, where he takes on some of golf's toughest challenges and deliciously fuels up with ONE x Hershey's along the way – with new episodes dropping through August.

Ready to double down on chocolate to deliciously fuel your day? The new ONE x Hershey's Double Chocolate flavored protein bar is currently available in select markets. Nationwide availability coming soon. For more information on availability near you, visit one1brands.com.

Pricing is at the sole discretion of the retailer.

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About The Hershey Company 
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over $11.2 billion in annual revenues. The company's portfolio includes beloved chocolate and confectionery brands such as HERSHEY'S, Reese's, Kisses, Kit Kat^®, Jolly Rancher, Ice Breakers, Shaq-a-licious alongside popular salty snacks including SkinnyPop and Dot's Homestyle Pretzels.

For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.

To learn more visit www.thehersheycompany.com. 

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SOURCE The Hershey Company

FAQ

What are the key nutritional facts of the new ONE x Hershey's Double Chocolate protein bar?

The ONE x Hershey's Double Chocolate protein bar contains 18g of protein and 1g of sugar, made with real Hershey's cocoa and chocolate chips.

When will the ONE x Hershey's Double Chocolate protein bar be available nationwide?

The protein bar is currently available in select markets, with nationwide availability coming soon, though specific timing was not disclosed.

What is the Double or ONEthing Challenge with Bryson DeChambeau?

From June 12-15, 2025, if Bryson DeChambeau hits a hole-in-one, fans can register on June 16 at 12pm ET to receive a free ONE x Hershey's Double Chocolate protein bar while supplies last.

How is HSY expanding its protein bar market presence?

Hershey's is expanding through a collaboration with ONE Brand to create the Double Chocolate protein bar, leveraging their chocolate expertise in the growing protein bar market.

Where can I buy the new ONE x Hershey's protein bar?

The protein bar is currently available in select markets. Customers can check availability in their area at one1brands.com.