Reese's Brand Pranked Fans on April Fool's--Now They're Revealing the Real Treat: PB&J Big Cups
Rhea-AI Summary
Reese's has unveiled their new PB&J Big Cups on National PB&J Day, following an April Fool's Day prank where they teased entering the sandwich business. The new product combines the classic peanut butter and jelly flavors with Reese's signature chocolate and peanut butter cups.
The -edition treats come in two classic flavors - strawberry and grape - and are available nationwide in standard, king, and snack size multipacks. This launch follows a playful marketing campaign that highlighted the company's significant peanut butter production of 160 million pounds annually - enough for over a billion PB&Js.
According to Melissa Blette, senior brand manager at Reese's, this product innovation was a natural progression for the brand, combining the beloved PB&J classic with Reese's chocolate-peanut butter tradition.
Positive
- Launch of new -edition product expanding product portfolio
- Leveraging successful April Fool's marketing campaign for product launch
- Nationwide retail distribution secured for multiple size formats
Negative
- time availability may restrict long-term revenue potential
- Retail pricing not controlled by company, potentially affecting margins
News Market Reaction – HSY
In the trading session that priced this news, HSY declined 3.34%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Fans thought we were getting into the sandwich business, but the real joke? Missing out on the new Reese's PB&J Big Cups
ICYMI, we pulled the ultimate prank on April 1, convincing our fans that Reese's was officially getting into the sandwich business. We introduced the ultimate upgrade to your favorite PB&Js – Reese's Chocolatey Bread, perfect to pair with Reese's peanut butter. And honestly, considering we crank out 160 million pounds of peanut butter a year—enough for over a billion PB&Js—maybe we should. But for now, we'll stick to what we do best.
Of course, stepping into the PB&J world comes with one big question: Which flavor makes the perfect pairing—strawberry or grape? The PB&J debate is real, and as the peanut butter experts, we say—why choose just one? Reese's PB&J Big Cups come in both classic flavors, wrapped in our signature chocolate and peanut butter for the ultimate twist on the iconic combo. Each pack contains just one flavor, but let's be real—we know PB&Js are best enjoyed with a little variety. So go ahead, grab both.
"Reese's is all about having fun. Teasing the idea of us 'getting into the sandwich business' was a playful way to spark conversation," said Melissa Blette, senior brand manager at Reese's. "All kidding aside, this was the most obvious next move for us. PB&J is an all-time classic, and Reese's was always the missing piece—so we fixed it!"
Reese's PB&J Big Cups are now available at retailers nationwide for a limited time in standard, king, and snack size multipacks.
We know the joke was funny, so if you somehow missed it yesterday, check out @reeses on social media to see it for yourself and keep an eye on it for more exciting news soon.
Pricing is at the sole discretion of the retailer.
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide,
For more than 130 years,
To learn more visit www.thehersheycompany.com.
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SOURCE The Hershey Company