Shaq-A-Licious Just Got Kicks: Shaquille O'Neal Drops Sneaker-Shaped Gummies in Three Bold New Flavors
Rhea-AI Summary
Hershey (NYSE:HSY) has expanded its successful Shaq-A-Licious XL Gummies line with new sneaker-shaped gummies in three flavors: mango, lime, and strawberry. The expansion follows the brand's successful 2024 launch, which became Hershey's #1 sweets launch of the year with over 11 million units sold.
The new sneaker-shaped gummies, inspired by Shaquille O'Neal's SHAQ Footwear brand and his size 22 shoes, join the existing Original and Sour varieties in the product lineup. The collection was developed with direct input from O'Neal himself and is now available at retailers nationwide.
Positive
- Successful product line expansion following strong initial launch
- Brand became Hershey's #1 sweets launch of 2024 with 11 million units sold
- Strategic partnership with high-profile celebrity Shaquille O'Neal
Negative
- None.
News Market Reaction
On the day this news was published, HSY declined 1.11%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
The Hershey Company Collab Brings a Flavor Explosion to Stores Nationwide After Slam-Dunk Success of Shaq-A-Licious XL Original and Sour Gummies
Crafted to match O'Neal's appetite for bigger bites and bolder flavor, these XL-sized, sneaker-shaped gummies are a tribute to his larger-than-life personality and legendary shoe size of 22. The new lineup features three punchy flavors: mango (orange), lime (green) and strawberry (red). The new gummies join the fan-favorite Original and Sour varieties.
The new gummies are a nod to O'Neal's SHAQ Footwear brand, made in the shape of his best-selling sneakers. The second generation of the best-selling gummies, now in a new shape, is inspired by both O'Neal's time on the court and his fierce dedication to the sneaker and basketball community.
Following its launch in 2024, Shaq-A-Licious XL Gummies became
"Shaq-A-Licious started with a big idea—make candy that's bold, fun and full of flavor. Now we're stepping it up with sneaker-shaped gummies and three wild new flavors for gummy lovers everywhere," said O'Neal. "I've been part of this from the start, from the flavors to the shapes, and I'm proud of how far we've come. This is just the beginning."
The full Shaq-A-Licious XL Gummies lineup now includes:
- NEW! Shaq-A-Licious XL Gummies in sneaker shapes: Sneakers molded after the iconic SHAQ sneaker in bold mango (orange), lime (green) and strawberry (red) flavors.
- Shaq-A-Licious XL Gummies Original: Gummies shaped like Shaq's face in vibrant blue and purple packaging, featuring peach, berry punch and orange flavors.
- Shaq-A-Licious XL Gummies Sour: A tangy trio of shapes and flavors inspired by Shaq's legendary nicknames — Diesel, The Big Cactus and The Big Shamrock — in pineapple, mixed berry and watermelon flavors.
All three Shaq-A-Licious XL Gummies varieties are available now at retailers nationwide.
"Shaq-A-Licious XL Gummies isn't just a candy; it's a brand with serious momentum. The response to our first launch was huge, and the new sneaker-shaped gummies are our way of keeping that energy going," said Vivek Mehrotra, Senior Brand Manager, Shaq-A-Licious, The Hershey Company. "This is about more than flavor; it's about building something fun, lasting and larger than life."
For more info, visit: https://www.hersheyland.com/shaqalicious
About Shaq-A-Licious XL Gummies
Created by the world's biggest kid, Shaquille O'Neal, Shaq-A-Licious XL Gummies launched in 2024 in partnership with The Hershey Company. Available across the
For more information about Shaq-A-Licious XL Gummies, visit Shaqalicious.com.
Instagram: @shaqalicious_official
TikTok: @shaqaliciousofficial
About Shaquille O'Neal
Shaquille O'Neal is one of the world's most successful athletes-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O'Neal's signature "Business of Fun" mantra resonates throughout each of his countless ventures.
The 15-time NBA All-Star's unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O'Neal is an analyst on TNT's Emmy Award-winning "Inside the NBA."
O'Neal is a universally recognized figure in sports, entertainment, and pop culture. His music career began with the release of four rap albums with his first, Shaq Diesel, which went platinum. Today, he is known worldwide as DJ Diesel. His DJ business has become a global enterprise, with his SHAQ's Bass All-Stars Festival and Shaq's Fun House—an immersive event series combining live performances, carnival rides, and celebrity appearances.
O'Neal, who has a PhD in Leadership and Education, established The Shaquille O'Neal Foundation which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs including Shaq-to-School and Shaq-a-Claus.
The launch of his
Follow Shaquille O'Neal on TikTok, Facebook, X and Instagram.
About The Hershey Company
The Hershey Company is an industry leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the
For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education.
To learn more, visit www.thehersheycompany.com.
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SOURCE The Hershey Company
FAQ
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