Shaq-A-Licious XL Gummies Named Official Gummy Of March Madness
Rhea-AI Summary
The Hershey Company has announced that Shaq-A-Licious XL Gummies has been named the Official Gummy of March Madness, which began on March 16, 2025. This initiative is part of Hershey's multi-year partnership with the NCAA, CBS Sports, and Warner Bros. Discovery Sports.
The brand will be prominently featured during the NCAA Final Four Weekend, including the Reese's College All-Star Game on April 4, 2025, airing on CBS Sports Network. The event will offer product sampling, giveaways, and interactive fan experiences.
Additionally, Hershey is collaborating with Operation Homefront, a nonprofit supporting military families, on April 3. This partnership holds special significance for Shaquille O'Neal, who grew up in a military family in San Antonio.
Positive
- Strategic expansion of NCAA partnership portfolio with new product category
- Enhanced brand visibility through major sporting event integration
- Cross-promotional opportunities with existing Hershey brands like Reese's
Negative
- None.
News Market Reaction
On the day this news was published, HSY gained 0.50%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
The Gummy Collab from The Hershey Company and Shaquille O'Neal Joins Hershey's NCAA Partnership
The announcement of Shaq-A-Licious XL Gummies as the Official Gummy of March Madness is part of Hershey's multi-year partnership with the NCAA, CBS Sports, and Warner Bros. Discovery Sports. This collaboration underscores Hershey's continued commitment to enhancing the fan experience through iconic brands like Reese's, Dot's Homestyle Pretzels and now Shaq-A-Licious XL Gummies.
"The NCAA® DI Men's Basketball Tournament is full of fun and energy, that aligns perfectly with the Shaq-A-Licious XL Gummies brand," said Dan Mohnshine, VP,
Shaq-A-Licious at NCAA Final Four® Weekend
Final Four celebrations tip off with Shaq-A-Licious XL brand's presence at the Reese's College All-Star Game on Friday, April 4, airing live on CBS Sports Network at 4:30 p.m. ET/3:30 p.m. CT. Attendees can enjoy product sampling, premium giveaways, and on-court game breaks featuring interactive fan experiences, making XL Gummies an integral part of the action. The Reese's College All-Star Game, which takes place during Reese's Final Four Friday®, April 4, is a free, public event and one of the most anticipated moments of the tournament weekend.
In tandem with the NCAA® DI Men's Basketball Tournament on Thursday, April 3, Hershey is teaming up with Operation Homefront, which is based in
For more information about Shaq-A-Licious XL Gummies, visit Shaqalicious.com and Instagram, @shaqalicious_official or TikTok, @shaqaliciousofficial.
About Shaq-A-Licious XL Gummies
Created by the world's biggest kid, Shaquille O'Neal, Shaq-A-Licious XL Gummies launched in 2024 in partnership with The Hershey Company. Available across the
For more information about Shaq-A-Licious XL Gummies, visit Shaqalicious.com.
Instagram: @shaqalicious_official
TikTok: @shaqaliciousofficial
About Shaquille O'Neal
Shaquille O'Neal is one of the world's most successful athletes-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O'Neal's signature "Business of Fun" mantra resonates throughout each of his countless ventures.
The 15-time NBA All-Star's unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O'Neal is an analyst on TNT's Emmy Award-winning "Inside the NBA."
O'Neal is a universally recognized figure in sports, entertainment, and pop culture. His music career began with the release of four rap albums with his first, Shaq Diesel, which went platinum. Today, he is known worldwide as DJ Diesel. His DJ business has become a global enterprise, with his SHAQ's Bass All-Stars Festival and Shaq's Fun House—an immersive event series combining live performances, carnival rides, and celebrity appearances.
O'Neal, who has a PhD in Leadership and Education, established The Shaquille O'Neal Foundation which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs including Shaq-to-School and Shaq-a-Claus.
The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille's status as he has positioned himself as a successful restaurateur. The brand currently has more than 350 locations in development worldwide and 40-plus locations open in traditional and non-traditional restaurant settings.
Follow Shaquille O'Neal on TikTok, Facebook, X and Instagram.
About The Hershey Company The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over
For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.
To learn more visit www.thehersheycompany.com.
About the NCAA
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes.
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SOURCE The Hershey Company
FAQ
When will Shaq-A-Licious XL Gummies debut as Official Gummy of March Madness 2025?
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What charitable initiative is HSY launching with Shaq-A-Licious during March Madness 2025?
