The Collab You Didn't Know You Needed: New HERSHEY'S KISSES Cinnamon Toast Crunch™ Flavored Candies Hit Shelves Nationwide

Rhea-AI Summary

Hershey (HSY) has launched a -edition collaboration combining two beloved brands: Hershey's Kisses and Cinnamon Toast Crunch™. The innovative candy features smooth white creme with cinnamon sugar swirls and graham-flavored cookie bits, delivering the iconic cereal's taste in candy form.

This strategic product launch targets Gen Z and Millennials, with research showing 75% of these demographics prefer unique flavor combinations. The new candies are available nationwide in 9oz bags for a time, marking a significant brand extension for both Hershey and General Mills.

The collaboration aligns with current consumer trends toward unexpected crossovers and nostalgic flavors, potentially impacting HSY's market position in the confectionery segment. The product's availability could drive immediate consumer demand and retail sales.

Taste the hype and stock up while you can, these delicious bites won't be around forever!

HERSHEY, Pa., March 31, 2025 /PRNewswire/ -- A nostalgic twist on the classic Hershey's Kisses has made its way into retailers across the U.S. with the official launch of Hershey's Kisses Cinnamon Toast Crunch™ flavored candies. If there's one thing 75%¹ of Gen Z and Millennials can agree on, it's that out-of-the-ordinary flavor mashups are the snacks they're reaching for. That's why the two brands have joined forces to create the ultimate snack for the whole family to enjoy.

The iconic Hershey's Kisses is entering its bold era with this legendary collab, that's just as fun as it is tasty. When smooth white creme meets swirls of cinnamon sugar and graham-flavored cookie bits, tastebuds will be delighted with a blast of bold Cinnamon Toast Crunch™ flavors and an exhilarating crunch. One bite of the creamy, crispy and cinnamon-sugary goodness, and you'll be hooked.

"Unexpected crossovers are having a moment, and we're delivering a Hershey's Kisses flavor combo no one saw coming — but everyone will want to try," said Katie DeCapria, senior brand manager at The Hershey Company. "Hershey's Kisses have always been a go-to for sweet moments, and now, the Cinnamon Toast Crunch™ flavor will make memories even more unforgettable."

Whether in arms reach for movie nights, in desk drawers, on family road trips, or just because it's Tuesday, the limited-edition HERSHEY'S KISSES Cinnamon Toast Crunch™ flavored candies are perfect for any snacking occasion.

"Cinnamon Toast Crunch™ is a favorite in the cereal aisle, and we're always looking for ways to bring our iconic taste to other places our consumers love. The new Hershey's Kisses Cinnamon Toast Crunch™ flavored candies are the perfect pairing we know fans and families will enjoy while hanging out or on-the-go," shared Brandon Tyrrell, marketing communications manager at General Mills.

Hershey's Kisses Cinnamon Toast Crunch™ flavored candies are at retailers nationwide now in 9oz bags – but like all good things in life, they won't be around forever. Grab a bag (or five) before they disappear...because FOMO is real, and these definitely won't last.

You can find out more about the Hershey's brand on Instagram.

Pricing is at the sole discretion of the retailer.

¹Mintel US Flavor Lifecycles Report 2024.

About The Hershey Company 
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide, Hershey delivers delicious, high-quality products across approximately 70 countries, generating over $11.2 billion in annual revenues. The company's portfolio includes beloved chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat^®, Jolly Rancher, Ice Breakers, Shaq-a-licious alongside popular salty snacks including SkinnyPop and Dot's Homestyle Pretzels.

For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.

To learn more visit www.thehersheycompany.com.

Follow:    
http://www.twitter.com/hersheycompany
https://www.linkedin.com/company/the-hershey-company   
http://www.facebook.com/hersheycompany    
http://www.youtube.com/hersheycompany    
http://www.instagram.com/hersheycompany

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-collab-you-didnt-know-you-needed-new-hersheys-kisses-cinnamon-toast-crunch-flavored-candies-hit-shelves-nationwide-302414523.html

SOURCE The Hershey Company

FAQ

When will Hershey's Kisses Cinnamon Toast Crunch be available in stores?

The product launched on March 31, 2025, and is currently available at retailers nationwide in 9oz bags as a -edition offering.

What is the target market for HSY's new Cinnamon Toast Crunch Kisses?

The product primarily targets Gen Z and Millennials, with 75% of these demographics showing preference for unique flavor combinations.

What are the key ingredients in the new Hershey's Kisses Cinnamon Toast Crunch candy?

The candy features smooth white creme, cinnamon sugar swirls, and graham-flavored cookie bits, creating a creamy and crunchy texture.

How long will HSY's Cinnamon Toast Crunch Kisses be available?

These are -edition candies with no specified end date, but the company emphasizes they 'won't be around forever.'

What size packaging is available for HSY's new Cinnamon Toast Crunch Kisses?

The product is available in 9oz bags at retailers nationwide.