The Hershey Company Delivers Holiday Magic with New Treats and Timeless Favorites

Rhea-AI Summary

The Hershey Company (NYSE:HSY) on November 6, 2025 unveiled its 2025 holiday lineup featuring four new seasonal products plus returning favorites. Key additions include Hershey's Kisses Snickerdoodle Cookie, KIT KAT Peppermint Stick, Reese's Mini Trees, and a Hershey's Grinch Milk Chocolate Bar in three character designs.

The release highlights seasonal packaging, new shapes and flavors aimed at gifting, baking and stocking-stuffer occasions, and confirms returning items such as KIT KAT Santas and classic Hershey's Kisses flavors. Availability and pricing are set by retailers; holiday product and recipe details are offered at the company's holiday website.

KIT KAT® Peppermint Stick, Hershey's Kisses Snickerdoodle Cookie, and Reese's Mini Trees join the festive lineup

HERSHEY, Pa., Nov. 6, 2025 /PRNewswire/ -- 'Tis the season for The Hershey Company to unwrap new treats to celebrate the holidays. Leading the lineup this year includes the all-new Hershey's Kisses Snickerdoodle Cookie Candy, KIT KAT® Peppermint Stick, Reese's Mini Trees and Hershey's Grinch Milk Chocolate Bar.

"From festive red, green, and silver Hershey'sKisses to fan favorite Holiday shapes, Hershey celebrates the traditions that make the season sweet," said Angie Stubbs, Senior Manager, Holiday at The Hershey Company. "Whether you're enjoying a timeless favorite or discovering a new treat, we're here to make your celebrations more memorable."

What new treats from Hershey are hitting the shelves this season?

NEW Hershey's Kisses Snickerdoodle Cookie Candy

• What it is: The new take on the iconic Hershey's Kisses is Snickerdoodle flavored white creme with crunchy cookie pieces and wrapped in seasonal foils.
• Why it matters: Hershey's Kisses Snickerdoodle Cookie Candy will elevate holiday baking and candy dishes with an unexpected mix of nostalgia and excitement.

NEW KIT KAT® Peppermint Stick

• What it is: Crisp wafers coated in sweet peppermint-flavored creme with crunchy red candy pieces for a delicious seasonal flavor.
• Why it matters: Seasonal KIT KAT® flavors are a fan favorite, and this new addition to the holiday lineup brings a festive flavor to get people into the spirit of the season.

NEW Reese's Mini Trees

• What it is: Bite-sized, mini tree-shaped treats that combine smooth milk chocolate with classic Reese's peanut butter.
• Why it matters: These fan-favorite miniatures are perfect for a poppable treat or a surprise stocking stuffer this holiday season!

NEW Hershey's Grinch Milk Chocolate Bar

• What it is: Classic Hershey's milk chocolate, wrapped in three unique designs featuring the Grinch, Max the Dog, and Cindy-Lou Who.
• Why it matters: Instills a bit of Who-ville whimsy to your holidays with three classic characters for extra festive fun this season.

Will my favorite Hershey's Kisses holiday treats be available in stores again this season?

Yes! Hershey's Kisses are among our portfolio's top selling holiday treats and the perfect addition to holiday gatherings. Wrapped in festive red, green, and silver foils, Hershey's Kisses Holiday Candies have become a cherished part of family traditions across America.  Hershey's Kisses fans can also indulge in a variety of beloved flavors like Hershey's Kisses Milk Candy Cane, Hershey's Kisses with Almond and Hershey's Kisses Hot Cocoa all season long.

What chocolate shapes are featured in the lineup this year?

Hershey knows the holidays wouldn't be complete without fan-favorite seasonal shapes like Reese's Trees. This year, Reese's Mini Trees, a new, bite-sized variety joins the Reese's family. In addition, KIT KAT® Santas, a fan-favorite from Holiday 2024, returns to bring joy and nostalgia to shape-lovers everywhere and remind people why these treats are essential for all holiday celebrations.

How can I make a holiday gift extra sweet this year?

Candy assortments are a versatile solution that make stocking stuffing and entertaining effortless. These packs offer something for everyone, whether you are filling stockings for the family or entertaining guests. Assortments bring variety, convenience, and a touch of indulgence that fits the spirit of the season. There's an assortment for all tastebuds, including:

• Reese's Trees & KIT KAT® Santas Snack Size Assortment enjoy fan favorite holiday shapes from two iconic brands in one convenient bag
• Holiday Mint Assortment that features KIT KAT®, Hershey'sand York assorted mint flavored candies in festive holiday packaging
• Sweets Assortment that includes a variety of individually wrappedJolly Rancher and Twizzlersproducts
• Reese's Pieces Christmas Candy Carton and Hershey'sKisses Grinch Gift Box which make the perfect finishing touch on any holiday gift

Availability

For more information on our products or holiday baking recipes, please visit  https://www.hersheyland.com/holiday 

Pricing is at the sole discretion of the retailer.

TM & © 2025 Dr. Seuss Enterprises, L.P. All rights reserved.

About The Hershey Company
The Hershey Company is an industry leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities. Hershey has more than 20,000 employees in the U.S. and worldwide who work daily to deliver delicious, high-quality products. The company has more than 90 brand names in approximately 80 countries that drive more than $11.2 billion in annual revenues, including Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers, and Ice Breakers, and salty snacks including SkinnyPop, Pirate's Booty and Dot's Homestyle Pretzels.

For over 130 years, Hershey has been committed to operating fairly, ethically and sustainably. The candy and snack maker's founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through equitable access to education.

To learn more visit www.thehersheycompany.com.

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SOURCE The Hershey Company

FAQ

What new holiday products did Hershey (HSY) announce on November 6, 2025?

Hershey introduced Kisses Snickerdoodle Cookie, KIT KAT Peppermint Stick, Reese's Mini Trees, and a Hershey's Grinch Milk Chocolate Bar in three designs.

Will Hershey's Kisses holiday flavors return to stores for 2025 (HSY)?

Yes; Hershey's Kisses holiday varieties, including Milk Candy Cane, with Almond and Hot Cocoa, will be available again this season.

When will Reese's Mini Trees and KIT KAT Peppermint Stick be available at retailers for the 2025 holidays?

The announcement lists them as part of the 2025 holiday lineup; exact in-store timing and pricing are determined by retailers.

What makes the Hershey's Kisses Snickerdoodle Cookie flavor unique for HSY holiday shoppers?

It features snickerdoodle-flavored white crème with crunchy cookie pieces and seasonal foil wrappers for holiday baking and candy dishes.

Does the Hershey 2025 holiday lineup include returning seasonal shapes like KIT KAT Santas (HSY)?

Yes; KIT KAT Santas from Holiday 2024 return, alongside new shapes such as Reese's Mini Trees.

Where can shoppers find more information and holiday recipes for Hershey products (HSY)?

Product details and holiday baking recipes are available on Hershey's holiday website at https://www.hersheyland.com/holiday.