THE HERSHEY COMPANY NAMES DAVE HULAYS CHIEF FINANCIAL OFFICER

Hershey appoints long-time finance executive Dave Hulays as CFO while current CFO Steve Voskuil shifts to a strategic role before retiring in early 2027.

Rhea-AI Summary

The Hershey Company (HSY) appointed Dave Hulays as Chief Financial Officer, effective September 2, 2026, succeeding outgoing CFO Steve Voskuil.

Hulays has nearly 30 years of finance leadership experience at Hershey and Procter & Gamble and has held roles across U.S. and international businesses, supply chain, M&A, FP&A, tax and treasury, and enterprise transformation. Voskuil, who plans to retire in early 2027, will become SVP, Strategic Projects, supporting CEO and Board initiatives and ensuring a smooth leadership transition.

Positive

• Experienced internal candidate named CFO with nearly 30 years in finance roles at Hershey and Procter & Gamble.
• Structured transition period as current CFO Steve Voskuil remains through early 2027 in a strategic role to support continuity.

Negative

• CFO retirement and transition introduces leadership change in the finance function, which can create uncertainty for investors during the handover period.

Market Context

HSY's July 30 earnings report drew a -3.63% 24-hour reaction despite reported improvements. That his...

Analysis

HSY's July 30 earnings report drew a -3.63% 24-hour reaction despite reported improvements. That historical divergence adds context to this CFO transition; execution continuity remains relevant, with recent insider activity categorized as net selling.

Key Figures

CFO effective date: September 2, 2026 Financial leadership experience: nearly 30 years Hershey tenure start: 2012 +4 more

7 metrics

CFO effective date September 2, 2026 Dave Hulays appointment

Financial leadership experience nearly 30 years Hulays at Hershey and Procter & Gamble

Hershey tenure start 2012 Hulays joined Hershey as VP Finance, Canada

Procter & Gamble tenure 15 years Hulays's prior experience

Outgoing CFO tenure seven years Steve Voskuil led Hershey's finance organization

Retirement timing early 2027 Steve Voskuil's announced retirement

Hulays's children two sons Personal biographical detail

Historical Context

5 past events · Latest: Sep 01 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Sep 01	product launch	Positive	-0.1%	New Creme Bars launch supported by a KATSEYE marketing campaign
Aug 21	brand collaboration	Positive	-1.0%	Reese's partnered with The Nitro Bar for a limited-time latte
Aug 13	seasonal portfolio	Positive	+1.0%	Hershey announced more than 20 innovations for its 2026 Halloween portfolio
Jul 30	quarterly dividend	Positive	-3.6%	Quarterly dividends were declared for Common and Class B stockholders
Jul 30	second-quarter earnings	Positive	-3.6%	Second-quarter sales and adjusted EPS increased alongside raised 2026 outlook

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent positive Hershey announcements more often diverged from price reactions than aligned, with four divergences versus one alignment.

Key Terms

m&a, fp&a

2 terms

m&a financial

"Global Supply Chain, the Growth Office, M&A, Corporate FP&A"

M&A stands for mergers and acquisitions, the broad set of transactions where companies combine (merger) or one company buys another (acquisition). These deals change who owns assets, customers and profits—like two households joining into one or one family buying another’s house—and they matter to investors because they can alter a company’s size, strategy, risks, and future earnings, which in turn can affect stock prices and shareholder value.

fp&a financial

"the Growth Office, M&A, Corporate FP&A and Finance Strategy"

Financial planning and analysis (FP&A) is the corporate finance function that prepares budgets, forecasts and financial models, analyzes actual results against plans, and produces management reports used to make business decisions. Think of it as the company’s internal weather forecast and scorekeeper: it predicts future cash flows and profitability, tracks performance, and highlights risks or opportunities. Investors care because FP&A outputs shape guidance, capital allocation and how management explains past and expected results.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Hulays Succeeds Steve Voskuil, Who Will Support Strategic Priorities and the Leadership Transition Through Early 2027

HERSHEY, Pa., Sept. 2, 2026 /PRNewswire/ -- The Hershey Company (NYSE: HSY) today announced that Dave Hulays has been named Chief Financial Officer, effective September 2, 2026, succeeding Steve Voskuil. Hulays, who most recently served as Senior Vice President, Finance, brings nearly 30 years of financial leadership experience at Hershey and Procter & Gamble to the role.

Since joining Hershey in 2012 as VP Finance, Canada, Hulays has taken on progressively broader financial leadership responsibilities across the company, including the U.S. and International businesses, Global Supply Chain, the Growth Office, M&A, Corporate FP&A and Finance Strategy, Global Tax & Treasury, and Enterprise Transformation. Before joining Hershey, he spent 15 years at Procter & Gamble (P&G) in roles spanning Commercial, Supply Chain, Strategy and FP&A, Global Business Development, and Global Business Services across P&G's North American and International businesses.

Voskuil, who has led Hershey's finance organization for the past seven years, announced his intent to retire in early 2027. He will move into the role of SVP, Strategic Projects, focused on initiatives for the CEO and Board while ensuring a seamless transition with Hulays.

"Dave is a proven, enterprise-minded finance leader who has helped shape nearly every corner of this business, from our commercial and supply chain organizations to our growth agenda," said Kirk Tanner, President and CEO, The Hershey Company. "He leads with rigor, accountability and courage. I'm confident he's the right person to lead our finance organization into its next chapter. I also want to thank Steve for his leadership over the past seven years. He has been an incredible partner to me and to this company, and his continued partnership will support some of our most important priorities as we move through this transition."

"I'm proud and honored to serve as Hershey's next Chief Financial Officer," said Hulays. "Working alongside Steve over the years has been a privilege, and his mentorship has played an important role in preparing for this transition. Together, we've built a strong foundation, and I'm looking forward to driving our next generation of growth."

Hulays holds a bachelor's degree from the University of Waterloo and a Master of Business Administration from York University's Schulich School of Business in Toronto, Canada. He and his wife, Angela, live in Hershey, Pennsylvania, with their two sons, Owen and Max.

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-hershey-company-names-dave-hulays-chief-financial-officer-302867924.html

SOURCE The Hershey Company

FAQ

Who was appointed Chief Financial Officer of The Hershey Company (HSY)?

The Hershey Company appointed Dave Hulays as Chief Financial Officer, effective September 2, 2026. He succeeds Steve Voskuil, who has led Hershey’s finance organization for the past seven years.

When does Dave Hulays become CFO of Hershey (HSY)?

Dave Hulays becomes Chief Financial Officer of The Hershey Company effective September 2, 2026. The company announced the appointment and effective date in conjunction with the planned retirement of current CFO Steve Voskuil.

What is the background of new Hershey (HSY) CFO Dave Hulays?

Dave Hulays has nearly 30 years of financial leadership experience at Hershey and Procter & Gamble. Since joining Hershey in 2012, he has led finance across U.S. and international businesses, supply chain, M&A, FP&A, tax and treasury, and enterprise transformation.

What role will outgoing CFO Steve Voskuil have at Hershey (HSY)?

Steve Voskuil will move into the role of SVP, Strategic Projects, focusing on initiatives for the CEO and Board while helping ensure a seamless transition with Dave Hulays before his planned retirement in early 2027.

When is Hershey (HSY) CFO Steve Voskuil planning to retire?

Steve Voskuil, Hershey’s current Chief Financial Officer, has announced his intent to retire in early 2027. Until then, he will serve as SVP, Strategic Projects and support the finance leadership transition to Dave Hulays.

What education does Hershey (HSY) CFO Dave Hulays have?

Dave Hulays holds a bachelor's degree from the University of Waterloo and a Master of Business Administration from York University's Schulich School of Business in Toronto, Canada, reflecting a formal background in business and finance.