Twizzlers Launches New Twizzlers Straws Flavor Inspired by the Dirty Soda Trend
Rhea-AI Summary
Hershey (NYSE: HSY) is launching a limited‑quantity Twizzlers Straws flavor blending vanilla, lime and coconut, inspired by the Dirty Soda trend. The edible straws are intended to be used as both a sip tool and snack and will roll out online and at select retail locations beginning March 12, 2026.
Availability includes shop.hersheys.com and Gopuff drops, select Hershey's Chocolate World locations and special Hershey Chocolate World events while supplies last.
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News Market Reaction – HSY
In the Mar 9 session, HSY declined 0.98%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Feb 10 | Branded campaign launch | Positive | -0.7% | Limited-edition Team USA milk chocolate medals and digital campaign activation. |
| Feb 05 | Dividend announcement | Positive | +9.0% | Quarterly cash dividends on Common and Class B shares with long payment streak. |
| Feb 05 | Earnings and outlook | Positive | +9.0% | Q4 and full-year 2025 results plus 2026 sales and EPS guidance update. |
| Feb 03 | Seasonal product launch | Positive | +1.8% | 2026 Easter collection with new formats across major candy brands. |
| Feb 02 | Investor Day announcement | Positive | +1.7% | Scheduling of 2026 Investor Day at NYSE with strategic and financial review. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent marketing and product news has generally coincided with modest positive price reactions, while one branded campaign saw a small negative move.
Over the past few months, Hershey has combined financial updates with a steady stream of brand and marketing initiatives. The company reported Q4 2025 net sales of $3,091.0 million and full-year 2025 net sales of $11,692.6 million, alongside a 2026 outlook that the market received positively, with shares up 9.03%. Dividend continuity, an upcoming March 31, 2026 Investor Day, and seasonal launches like the Easter collection and Team USA chocolate medals show a focus on shareholder returns and brand engagement, into which this Twizzlers Straws launch neatly fits.
AI-generated analysis. How Rhea-AI works. Not financial advice.
With a blend of vanilla, lime and coconut this limited quantity flavor is a fresh twist on the iconic brand and is designed to function as an edible straw
"Dirty soda, a nonalcoholic beverage trend that mixes soda with flavored syrups, cream and fruit add-ins, has become a fun, customizable ritual for fans," said Rachel Starr, Sweets Innovation Manager at The Hershey Company. "Twizzlers Straws let people sip, snack and customize their drinks all at once, making the experience a little more playful and unmistakably Twizzlers. Whether as part of everyday routines, gatherings or watch parties, these Twizzlers Straws are the perfect addition."
How to Add a Twist to Your Dirty Soda
Rather than simply referencing the trend, Twizzlers designed a product that could participate in the experience itself. The ritual is simple:
- Pour your favorite soda
- Add your favorite dirty soda mix-ins
- Sip through a Twizzlers Straw
- Bite, chew and repeat
Where Can Fans Find The New Twizzlers Straws
The vanilla, lime and coconut Twizzlers Straws will be available in limited quantities beginning March 12, while supplies last, with online releases designed to reward early fans.
- Nationwide on shop.hersheys.com beginning at 12 noon EST on March 12, starting at
$4.49 - On Gopuff, with a first drop on March 12 and a second drop on March 22, in select major cities including
Boston, New York andPhiladelphia , starting at$4.49
In addition to online releases, fans can find the vanilla, lime and coconut Twizzlers Straws at select
- At
Hershey's Chocolate World inHershey, Pa. , Twizzlers Straws and specialty Dirty Soda drinks will be available during three weekends in March — March 14, March 21 and March 28, while supplies last. - Twizzlers Straws will also be available at
Hershey's Chocolate World in Times Square on March 31, while supplies last
And if fans can't get their hands on Twizzlers Straws, they can still twist back and relax by grabbing Regular or Rainbow Twizzlers. Just bite off the ends, drop it into your drink, and chew your way into the ritual — a lighthearted, nostalgic hack that celebrates the chewy fun and carefree play that inspired the product in the first place.
This Twizzlers Straws innovation follows other recent, culture ‑inspired launches from The Hershey Company, including the
FAQs
What inspired this flavor of Twizzlers Straws?
This limited flavor of Twizzlers Straws was inspired by the Dirty Soda trend and the way fans have been customizing drinks for years — including a longtime fan hack of using Twizzlers as straws during everyday moments, from hangouts and watch parties to nights in.
What does Dirty Soda mean?
Dirty soda is a nonalcoholic drink made by mixing soda with flavored syrups, cream and fruit add‑ins, a customizable experience that pairs perfectly with Twizzlers, whether fans are sipping through a straw or chewing along as part of the ritual.
What flavors are these new Twizzlers Straws?
The new Twizzlers Straws feature a blend of vanilla, lime, and coconut flavors, designed to complement soda while still delivering the tasty TWIZZLERS experience fans know and love.
How are Twizzlers Straws meant to be enjoyed?
Twizzlers Straws are designed to be sipped like a straw and enjoyed like a snack — sip, bite and repeat.
About The Hershey Company
The Hershey Company is an industry leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and enduring commitment to doing the right thing for its people, planet, and communities.
For over 130 years,
To learn more visit www.thehersheycompany.com.
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SOURCE The Hershey Company