Welcome Fall at HERSHEY'S CHOCOLATE WORLD with New Treats, Events and Returning Halloween Traditions

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HERSHEY'S CHOCOLATE WORLD (NYSE:HSY) announces its Fall 2025 seasonal lineup featuring new treats, events, and Halloween activities from September through November. The attraction introduces several new menu items including REESE'S OREO® collaborations and seasonal offerings like KIT KAT® Pumpkin Cheesecake and specialty cocktails.

Key events include the America250PA's Bells Across PA unveiling on September 10, the return of the Trick-or-Treat Trail (September 12 - November 2), Halloween character meet & greets, and a Sensory Friendly Night on October 22. The location will also host exclusive product launches like HERSHEY'S Toffee Truffles with sampling events on October 3rd at both Hershey, PA and Times Square locations.

Taste seasonal favorites, discover new products like REESE'S OREO®, and join in historic celebrations at HERSHEY'S CHOCOLATE WORLD this season

HERSHEY, Pa., Sept. 4, 2025 /PRNewswire/ -- With Fall in the air and Halloween just around the corner, HERSHEY'S CHOCOLATE WORLD is ready to welcome visitors for a season bursting with sweets, spooktacular fun, and can't-miss events. From brand-new treats and cozy cocktails to seasonal celebrations and tourism milestones, it's the ultimate destination to kick off the new season.

While visiting the attraction, fans can relish in Fall food favorites like pumpkin and caramel with a HERSHEY'S twist, including the HERSHEY'S Caramel Apple Cider, KIT KAT® Pumpkin Cheesecake, and for adults, the new Salted Caramel Pumpkin Spice Cocktail. Plus, discover decadent new creations featuring the highly anticipated REESE'S OREO®* collaboration, such as the REESE'S OREO® Milkshake and REESE'S OREO® Parfait.

To locally honor the 250th anniversary of the United States next year, we're proud to sponsor Dauphin County's Bell in the America250PA's Bells Across PA art series. The one-of-a-kind bell sculpture was created by Philadelphia-based artist and illustrator Hawk Krall, and will be unveiled on September 10 at 10:30AM, where it will be displayed outside HERSHEY'S CHOCOLATE WORLD through 2026. Come celebrate this historic moment right here on our grounds.

"Fall is truly one of our favorite seasons at HERSHEY'S CHOCOLATE WORLD, as it is a season when we welcome back beloved Halloween traditions like the Trick-or-Treat Trail and introduce exciting new experiences such as the America250PA's Bells Across PA unveiling," said Todd Kohr, Senior Marketing Manager at The Hershey Company. "We're always looking for ways to evolve how visitors can interact with our beloved brands, and it's sweet to see Hershey fans of all generations continue traditions and make their visits even more memorable."

A full overview of HERSHEY'S CHOCOLATE WORLD's Fall events and offerings are as follows:

Upcoming Events

• America250PA's Bells Across PA Unveiling Event
  • On September 10 at 10:30AM, at the HERSHEY'S CHOCOLATE WORLD PA location, we will sponsor Dauphin County's Bell in the America250PA's Bells Across PA art series to commemorate the 250th Anniversary of the United States in 2026. The bell's artwork was created by Philadelphia-based artist and illustrator Hawk Krall. Join us for the unveiling of this unique bell sculpture, which will remain outside HERSHEY'S CHOCOLATE WORLD through 2026.
• Trick or Treat Trail
  • Once again from September 12 – November 2^nd you can visit the World's Largest Candy Store where kids ages 12 and under can collect candy at several sweet stops modeled after fan favorite Hershey brands.
• Halloween Character Meet & Greet
  • From September 12 – November 2^nd you can visit HERSHEY'S CHOCOLATE WORLD PA to meet our beloved characters dressed in their Halloween costumes.
• Sensory Friendly Night at HERSHEY'S CHOCOLATE WORLD, PA
  • On October 22 from 5:30-7:30PM you can experience the wonder of HERSHEY'S CHOCOLATE WORLD attractions with reduced audio and HERSHEY'S Unwrapped, modified for sensory sensitivities, and character meet and greets including the Trick or Treat trail.
• HERSHEY'S Toffee Truffles Sampling Event
  • On October 3^rd join us in-store for FREE samples of our brand-new exclusive HERSHEY'S Toffee Truffles from 1-4PM at our Hershey, PA and Times Square locations.

Sweet Treats and Sips
Offerings are available now through November 2025. 

• REESE'S OREO® Milkshake
  • Vanilla ice cream is blended with milk, REESE'S Peanut Butter, and chopped OREO® Cookie pieces. It's topped off with fluffy whipped cream, HERSHEY'S Chocolate Syrup, and a drizzle of REESE'S Peanut Butter.
• REESE'S OREO® Big Cookie
  • Freshly baked REESE'S Cookie topped with OREO® Cookie pieces, REESE'S Peanut Butter Cups, and a REESE'S OREO® Cup.
• REESE'S OREO® Parfait
  • REESE'S Peanut Butter mousse layered with crumbled REESE'S Peanut Butter Cups, topped off with icing, crushed REESE'S Cups, and OREO® Cookie crumbs, finished off with a REESE'S OREO® Peanut Butter Cup.
• HERSHEY'S NUGGETS Pumpkin Spice Latte Milkshake
  • This milkshake is a blend of vanilla ice cream, milk, HERSHEY'S Caramel Syrup, and a spiced pumpkin pie filling. Then topped off with whipped cream, HERSHEY's Caramel drizzle, and a sprinkle of cinnamon and pumpkin pie spice.
• Caramel Parfait with KIT KAT® Count
  • Layers of creamy apple mousse and HERSHEY'S Caramel candied apples are topped with butter cream icing, drizzled with HERSHEY'S Caramel Syrup, and finished with more candied apples, chopped KIT KAT® pieces, and a KIT KAT® Count Bar.
• KIT KAT® Pumpkin Cheesecake
  • Made with creamy cream cheese mixed with pumpkin puree to create a rich pumpkin cheesecake. Molded into a graham cracker base made in-house using our signature HERSHEY'S S'mores graham crackers. Topped with butter cream icing and a whole KIT KAT® bar.
• HERSHEY'S Chocolate Bubble Waffle with Pumpkin Spice Gelato
  • A freshly made-to-order HERSHEY'S Chocolate bubble waffle is topped with pumpkin spice–infused gelato and garnished with chopped HERSHEY'S NUGGETS Pumpkin, pumpkin-shaped sprinkles, and a drizzle of HERSHEY'S Chocolate Syrup.
• Sparkling HERSHEY'S Caramel Apple Cider
  • A sparkling twist on a Fall favorite—refreshing apple cider blended with HERSHEY'S Caramel Syrup, fizzy sparkling water, and crisp apple chunks.

Candy-Inspired Cocktails (must be 21+ to enjoy)

• JOLLY RANCHER Spiked Lemonade
  • This magical cocktail changes color right before your eyes, featuring a delicious blend of lemonade, JOLLY RANCHER Blue Raspberry purée, and butterfly pea flower–infused vodka, all topped with a skewer of JOLLY RANCHER candies.
• HERSHEY'S NUGGETS Pumpkin Spice Margarita
  • A Fall twist on a classic margarita with flavors of pumpkin, spices, and a hint of lime. Featuring Casamigos Tequila, this margarita comes rimmed with a unique blend of sugar, spice, and salt and garnished with a fresh lime wedge.
• HERSHEY'S NUGGETS Pumpkin Spice Cocktail
  • Your favorite Fall dessert in liquid form, featuring a rich and creamy blend of butterscotch liqueur, vanilla vodka, pumpkin puree, pumpkin spice syrup, and cream. Finished off with whipped cream, a dash of cinnamon, and one of our HERSHEY'S NUGGETS Pumpkin Spice Latte chocolates.
• Spooktacular Old Fashioned
  • Featuring muddled maraschino cherries and oranges, Crown Royal Blackberry Whiskey, simple syrup, and bitters. For a final touch, smoke is added to the cup and billows up and over the rim.

HERSHEY'S CHOCOLATE WORLD In-Store and Shop.Hersheys.com Exclusives:

• HERSHEY'S Toffee Truffles
  • Exclusive milk chocolate ganache with toffee bits with extra creamy HERSHEY'S SYMPHONY Milk Chocolate. Available in the 9.2 oz. Pouch, 16 oz. Tin and 5.6lb Box.

Savory Staples:

• Just in time for the start of chilly days, HERSHEY'S CHOCOLATE WORLD also has an array of comfort foods available at the food hall this Fall, from grilled cheeses and tomato soups to loaded baked potatoes, charcuterie boxes and more.

Check out HERSHEY'S CHOCOLATE WORLD's website and social channels for additional information on upcoming offerings, operating hours and attraction news! 

* OREO® is a trademark of Mondelēz International Group, used under license.

About HERSHEY'S CHOCOLATE WORLD Attraction
Founded in 1973 with its flagship location in Hershey, PA, the HERSHEY'S CHOCOLATE WORLD Attraction is the only place to explore Hershey's beloved brands such as HERSHEY'S, KISSES, REESE'S, and KIT KAT® 365 days a year, using all five senses.

The attraction offers a sweet world of exclusive treats and fun for the whole family, including iconic experiences such as the HERSHEY'S Chocolate Factory Tour, Create Your Own Candy Bar, REESE'S Stuff Your Cup, Hershey's largest candy store and so much more. HERSHEY'S CHOCOLATE WORLD has locations globally including Hershey, PA, Times Square in New York City, Las Vegas, NV, Niagara Falls, and Singapore.

HERSHEY'S CHOCOLATE WORLD  is part of The Hershey Experience, the direct-to-consumer, experiential division of The Hershey Company that provides food and non-food licensing as well as a one-of-a-kind, exclusive shopping experience on shop.hersheys.com. As part of The Hershey Company, the attraction is committed to operating fairly, ethically and sustainably. 

To learn more visit https://www.chocolateworld.com/home.html 

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SOURCE The Hershey Company

FAQ

What new products is HERSHEY'S CHOCOLATE WORLD launching for Fall 2025?

HERSHEY'S CHOCOLATE WORLD is launching several new items including REESE'S OREO® Milkshake, REESE'S OREO® Parfait, HERSHEY'S Toffee Truffles, and seasonal offerings like KIT KAT® Pumpkin Cheesecake and specialty cocktails.

When does the HERSHEY'S CHOCOLATE WORLD Trick-or-Treat Trail 2025 run?

The Trick-or-Treat Trail runs from September 12 to November 2, 2025, where children 12 and under can collect candy at several themed stops based on Hershey brands.

What special events is HERSHEY'S CHOCOLATE WORLD hosting in Fall 2025?

Key events include the America250PA's Bells Across PA unveiling (September 10), Trick-or-Treat Trail, Halloween character meet & greets, Sensory Friendly Night (October 22), and HERSHEY'S Toffee Truffles sampling (October 3).

Does HERSHEY'S CHOCOLATE WORLD offer any accommodations for visitors with sensory sensitivities?

Yes, HERSHEY'S CHOCOLATE WORLD offers a Sensory Friendly Night on October 22, 2025, from 5:30-7:30PM with reduced audio, modified HERSHEY'S Unwrapped experience, character meet and greets, and the Trick-or-Treat trail.

What are the new REESE'S OREO® products available at HERSHEY'S CHOCOLATE WORLD?

New REESE'S OREO® products include the REESE'S OREO® Milkshake, REESE'S OREO® Big Cookie, and REESE'S OREO® Parfait, all featuring combinations of REESE'S Peanut Butter and OREO® cookies.