Cricut® Launches Latest Machines in EasyPress® Family: Introducing Cricut EasyPress® SE

Rhea-AI Summary

Cricut (NASDAQ: CRCT) launched the new Cricut EasyPress SE heat press line on February 6, 2026, offering simplified, friction-free pressing with precise temperatures up to 400°F and a ceramic-coated, edge-to-edge heat plate.

Available in 9x9 and 12x10 sizes, the SE supports HTV, Infusible Ink, sublimation, and DTF. U.S. and Canada availability begins February 6, 2026, with pricing at $99 (9x9) and $119 (12x10); select Daybreak color is Walmart-exclusive.

News Market Reaction

+3.36%

1 alert

+3.36% News Effect

On the day this news was published, CRCT gained 3.36%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Max temperature: 400°F EasyPress SE 9x9 price: $99 USD EasyPress SE 12x10 price: $119 USD +5 more

8 metrics

Max temperature 400°F Cricut EasyPress SE adjustable heat setting

EasyPress SE 9x9 price $99 USD Cricut EasyPress SE 9x9 model pricing

EasyPress SE 12x10 price $119 USD Cricut EasyPress SE 12x10 model pricing

Launch date February 6, 2026 Availability start in U.S. and Canada

Current share price $4.47 Pre-news trading level vs. new product launch

52-week high $7.33 Upper end of 52-week trading range

52-week low $3.94 Lower end of 52-week trading range

Market cap $959,205,366 Equity value before product launch news

Market Reality Check

Price: $4.62 Vol: Volume 405,842 is below t...

normal vol

$4.62 Last Close

Volume Volume 405,842 is below the 20-day average of 531,717, suggesting muted pre-news positioning. normal

Technical Shares at $4.47 are trading below the 200-day moving average of $5.49, indicating a weak longer-term trend ahead of this launch.

Peers on Argus

CRCT slipped 1.32% with below-average volume while key hardware peers like SSYS,...

5 Up

CRCT slipped 1.32% with below-average volume while key hardware peers like SSYS, CRSR, CAN, NNDM, and UMAC also showed price declines. However, momentum scanner peers (QBTS, QUBT, RGTI, CAN, UMAC) were flagged for strong upside moves, suggesting CRCT’s action around this product launch was more stock-specific than part of a unified sector rotation.

Historical Context

3 past events · Latest: Nov 04 (Positive)

Pattern 3 events

Date	Event	Sentiment	Move	Catalyst
Nov 04	Q3 2025 earnings	Positive	-6.4%	Improved margins, higher platform revenue, dividend and buyback capacity reported.
Oct 14	Earnings call notice	Neutral	+0.2%	Scheduled Q3 2025 results release and conference call details announced.
Aug 18	Investor conferences	Positive	+2.2%	Planned presentations at Citi and Goldman Sachs investor conferences disclosed.

Pattern Detected

Recent history shows at least one case where solid earnings metrics coincided with a negative price reaction, indicating investors sometimes fade positive operational updates.

Recent Company History

Over the past six months, Cricut’s key updates centered on financial performance and investor outreach. On Nov 4, 2025, third-quarter 2025 earnings showed improving margins, rising platform revenue, and a recurring $0.10 dividend, yet the stock fell 6.36%. An Oct 14 earnings call announcement had minimal impact, and an Aug 18 notice of participation in Citi and Goldman Sachs conferences saw a modest 2.16% gain. Today’s EasyPress SE launch extends the product platform against this backdrop of mixed reactions to otherwise constructive news.

Market Pulse Summary

This announcement extends Cricut’s EasyPress line with the SE models, adding two sizes, controlled t...

Analysis

This announcement extends Cricut’s EasyPress line with the SE models, adding two sizes, controlled temperatures up to 400°F, and broader support for materials like sublimation and DTF. Context from recent quarters shows a profitable, dividend-paying platform with mixed stock reactions to news. Investors may watch how the new SKUs influence product versus platform revenue, unit demand at the $99 and $119 price points, and whether the launch supports reconnecting with the 200-day moving average over time.

Key Terms

sublimation, dtf (direct-to-film), ceramic-coated, heat transfer

4 terms

sublimation technical

"It supports a wide range of materials, including iron-on (HTV), Infusible Ink™, sublimation, and DTF"

Sublimation is the physical process where a solid turns directly into a gas without becoming a liquid first—think of dry ice turning straight into vapor. Investors care because this property is used in manufacturing, freeze‑drying pharmaceuticals, purifying chemicals and producing advanced materials; how well a company controls sublimation affects product quality, production cost, regulatory approval and supply‑chain reliability, all of which can influence revenue and margins.

dtf (direct-to-film) technical

"including iron-on (HTV), Infusible Ink™, sublimation, and DTF (direct-to-film), helping users"

Direct-to-film (DTF) is a printing method where an image is printed onto a special plastic film and then heat-transferred onto fabric or other surfaces, similar to using a temporary sticker that is pressed onto a T-shirt. For investors, DTF matters because it can lower setup costs, speed up custom or short-run production, and broaden sales channels compared with traditional methods, affecting manufacturers’ equipment choices, margins, and competitive positioning.

ceramic-coated technical

"Its ceramic-coated heat plate delivers dry, edge-to-edge heat and reaches controlled"

Ceramic-coated describes a product surface treated with a thin layer of ceramic material to improve hardness, heat resistance, chemical stability or wear resistance — like a hard protective glaze on a frying pan or a clear shield on a phone screen. Investors pay attention to ceramic coatings because they can extend product life, lower warranty and maintenance costs, enable higher performance or regulatory compliance, and influence manufacturing cost, pricing and competitive advantage.

heat transfer technical

"Designed to remove common pain points from the heat transfer process, Cricut EasyPress SE"

Heat transfer is the movement of thermal energy from a hotter object or area to a cooler one—for example, warmth spreading from a stove to a pan or heat rising from a radiator—through direct contact, moving fluids or electromagnetic waves. It matters to investors because how well products, factories or systems control that movement affects energy use, costs, safety, product reliability and regulatory compliance, all of which influence margins, capital needs and competitive position.

AI-generated analysis. Not financial advice.

SOUTH JORDAN, Utah, Feb. 06, 2026 (GLOBE NEWSWIRE) -- Cricut^®, Inc. (NASDAQ: CRCT) has introduced the next evolution of its heat press line, the Cricut EasyPress^® SE, announced on Feb. 6, 2026. Designed to remove common pain points from the heat transfer process, Cricut EasyPress SE delivers a simplified, friction-free pressing experience while maintaining the quality and reliability that makers have come to expect from the Cricut brand.

Trusted Performance and Versatility
Engineered for consistent, long-lasting results, Cricut EasyPress SE provides professional-quality heat transfers without the complexity or size of an industrial press. It supports a wide range of materials, including iron-on (HTV), Infusible Ink™, sublimation, and DTF (direct-to-film), helping users achieve durable personalization that holds up over time.

Consistent with the rest of the Cricut EasyPress family, Cricut EasyPress SE includes an insulated safety base to protect work surfaces and an auto-off feature for added peace of mind. Its ceramic-coated heat plate delivers dry, edge-to-edge heat and reaches controlled and precise adjustable temperatures of up to 400°F. Plus, the unique, user-friendly Cricut Heat Guide provides precise time and temperature settings with step-by-step pressing instructions for nearly any base material and heat transfer type, allowing users to make with confidence.

Sizing Options
The Cricut EasyPress SE will be available in two sizes: 9x9 inches and 12x10 inches. The 9x9 model is the ideal standard size for T-shirts, tote bags, youth apparel, home decor and more, while the 12x10 size is perfect for larger T-shirts, sweatshirts, blankets, pillows, and projects that require bigger transfers. Both models are designed to be lightweight, portable, and easy to store, fitting neatly into any creative space.

Pricing and Availability
Cricut EasyPress SE will be available beginning February 6, 2026, in the U.S. and Canada at Cricut.com and Michaels, with global availability to follow. Bundle options are also available for purchase on cricut.com with both sizes of Cricut EasyPress SE.

Cricut EasyPress SE 12x10 will be available in three colors: Raspberry, Slate Blue, and Daybreak, with Daybreak offered exclusively at Walmart. The 9x9 model will be available in Raspberry, Taupe, and Daybreak, with Daybreak exclusive to Walmart.

Prices:
Cricut EasyPress SE 9x9: $99 USD
Cricut EasyPress SE 12x10: $119 USD

For more information, visit www.cricut.com

*Product contents and colors vary by bundle; not available in all regions or all retailers.

About Cricut, Inc.

Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker^® family, the Cricut Explore® family, and the Cricut Joy^® family — accompanied by other unique tools like Cricut EasyPress^®, the Infusible Ink™ system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.

Press Contact
Cricut PR
pr@cricut.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0904ced3-9def-48b1-8441-d794449e3bd3

FAQ

When will Cricut (CRCT) start selling the EasyPress SE and where can I buy it?

The Cricut EasyPress SE became available beginning February 6, 2026 in the U.S. and Canada. According to Cricut, the product is sold on Cricut.com and Michaels initially, with wider global availability to follow and select exclusives at Walmart.

What sizes and prices does the Cricut EasyPress SE come in for CRCT investors and customers?

Cricut EasyPress SE is offered in two sizes: 9x9 and 12x10, priced at $99 and $119 respectively. According to Cricut, both sizes are lightweight and portable with bundle options sold on cricut.com and color exclusives at Walmart.

Which materials and transfer types does the Cricut EasyPress SE support for makers using CRCT products?

The EasyPress SE supports iron-on (HTV), Infusible Ink, sublimation, and DTF transfer methods for durable results. According to Cricut, its ceramic-coated plate and Heat Guide provide controlled time and temperature settings for many base materials.

What safety and performance features does the Cricut EasyPress SE include for CRCT users?

The EasyPress SE includes an insulated safety base and an auto-off feature for added peace of mind. According to Cricut, the ceramic-coated heat plate delivers dry, edge-to-edge heat and adjustable temperatures up to 400°F for consistent transfers.

Are there color and retailer exclusives for the Cricut EasyPress SE that could affect CRCT retail placement?

Yes, the 12x10 SE comes in Raspberry, Slate Blue, and Daybreak, while the 9x9 comes in Raspberry, Taupe, and Daybreak. According to Cricut, Daybreak is a Walmart-exclusive color for both sizes, with other retailers carrying additional colors.