Cricut officer Ashish Arora proposes $1.14M sale

The notice names Goldman Sachs & Co. LLC as broker and links the planned sale to a Rule 10b5-1(c) plan dated August 20, 2025.

Rhea-AI Filing Summary

Cricut, Inc. officer Ashish Arora reported a proposed sale of 180,000 Class A common shares, with an aggregate market value of $1,139,400 and an approximate sale date of October 21, 2026. Goldman Sachs & Co. LLC is named as broker. The shares were acquired as compensation through restricted stock units, and the sale is connected to a plan dated August 20, 2025, intended to comply with Rule 10b5-1(c).

Key Figures

Proposed sale: 180,000 shares Aggregate market value: $1,139,400 Shares outstanding: 54,662,100 shares

3 metrics

Proposed sale 180,000 shares Class A common stock

Aggregate market value $1,139,400 Proposed sale

Shares outstanding 54,662,100 shares Figure listed in the securities information

Key Terms

Rule 144, Rule 10b5-1(c), Restricted Stock Units

3 terms

Rule 144 regulatory

"sales required by paragraph (e) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Rule 10b5-1(c) regulatory

"intended to comply with Rule 10b5-1(c)"

Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.

Restricted Stock Units financial

"Acquired as compensation -- Restricted Stock Units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many CRCT shares did Ashish Arora report for sale?

Ashish Arora reported a proposed sale of 180,000 shares of Cricut, Inc. Class A common stock, with an aggregate market value of $1,139,400 and an approximate sale date of October 21, 2026. The shares were acquired as compensation through restricted stock units, and the sale is connected to a plan dated August 20, 2025, intended to comply with Rule 10b5-1(c).

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/21/2026 - 05:34 PM EDT Accepted by SEC EDGAR 10/21/2026 - 05:34 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001851564
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Cricut, Inc.
SEC File Number	001-40257
Address of Issuer	10855 South River Front Parkway South Jordan UTAH 84095
Phone	1-385-351-0633
Name of Person for Whose Account the Securities are To Be Sold	Ashish Arora
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common	Goldman Sachs & Co. LLC 200 West Street New York NY 10282	180000	1139400	54662100	10/21/2026	NASD

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common	03/01/2018	Acquired as compensation -- Restricted Stock Units	Cricut, Inc.			180000	03/01/2018	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	08/03/2026	60000	286392
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	10/02/2026	60000	391056
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	09/02/2026	60000	347640
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	09/04/2026	60000	336330
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	09/03/2026	60000	350940
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	09/15/2026	60000	337362
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	10/05/2026	60000	386064
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	08/17/2026	60000	335784
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	09/16/2026	60000	333264
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	09/17/2026	60000	340524
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	08/18/2026	60000	331578
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	08/04/2026	60000	293202
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	08/19/2026	60000	328986
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	08/05/2026	60000	359076
Ashish Arora 10855 South River Front Parkway South Jordan UT 84095	Class A Common	10/01/2026	60000	389916

144: Remarks and Signature

Remarks	The sales of shares set forth herein are made in connection with a selling plan dated 8/20/2025 that is intended to comply with Rule 10b5-1(c).
Date of Notice	10/21/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/20/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Goldman Sachs & Co. LLC on behalf of Ashish Arora
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)