Huya Announces January 7, 2026 Open Beta Launch for Goose Goose Duck Mobile in Chinese Mainland

Rhea-AI Summary

Huya (NYSE: HUYA) announced that Goose Goose Duck mobile, co-published with Kingsoft Shiyou in the Chinese mainland, will enter open beta on January 7, 2026. The title recorded more than 10 million pre-registrations as of November 2025, driven by Huya's streamer network and content marketing. The launch advances Huya's strategic expansion into game publishing and aims to increase user engagement via streamer activities, tournaments, and content operations.

Positive

• Open beta date set for January 7, 2026
• Pre-registrations exceeded 10 million as of November 2025
• Strengthens publishing role via streamer-driven marketing

Negative

• None.

Key Figures

Open beta date January 7, 2026 Scheduled open beta launch for Goose Goose Duck mobile in Chinese mainland

Pre-registrations More than 10 million Goose Goose Duck mobile pre-registrations as of November 2025

Market Reality Check

$2.97 Last Close

Volume Volume 3,001,629 is 3.03x the 20-day average of 991,527, indicating elevated interest ahead of the game launch. high

Technical Shares at $2.97 are trading below the 200-day MA of $3.36, despite the positive strategic update.

Peers on Argus

Key entertainment peers like PLAY, MCS, RSVR, AMCX, and AMC show negative moves (e.g., PLAY -4.68%), while HUYA is up 6.07%, pointing to a stock-specific reaction to the game launch news rather than a sector-wide move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
2025-12-04	Esports award	Positive	+1.1%	Recognition as an Outstanding Esports Platform in Forbes China ranking.
2025-11-12	Q3 2025 earnings	Positive	-4.3%	Revenue growth and improved profitability metrics in Q3 2025 results.
2025-10-22	Earnings call notice	Neutral	+1.3%	Announcement of timing and access details for Q3 2025 results call.
2025-08-25	Publishing partnership	Positive	+0.9%	Strategic co-publishing deal with Kingsoft Shiyou for Goose Goose Duck mobile.
2025-08-12	Q2 2025 earnings	Neutral	+4.5%	Q2 2025 results with modest revenue growth and strategic capital returns.

Pattern Detected

Recent news, especially on esports recognition, partnerships, and strategic transformation, has generally seen modest positive price reactions, with one notable divergence on upbeat Q3 2025 earnings.

Recent Company History

Over the last six months, HUYA has highlighted strategic transformation and ecosystem expansion. The Q2 and Q3 2025 results showed growing game-related revenues and solid cash, while an August partnership with Kingsoft Shiyou began the push into co-publishing Goose Goose Duck mobile. Subsequent recognition as an Outstanding Esports Platform reinforced HUYA’s content strength. Today’s open beta launch date for Goose Goose Duck mobile extends this publishing strategy, building directly on the earlier partnership announcement.

Market Pulse Summary

This announcement highlights HUYA’s deeper move into game publishing with Goose Goose Duck mobile, scheduled for open beta on January 7, 2026. More than 10 million pre-registrations underscore user interest and leverage HUYA’s streamer-driven marketing. Historically, related news on partnerships and esports recognition has supported the company’s strategic narrative. Investors may focus on post-launch user engagement, revenue contribution from game-related services, and how this title integrates into HUYA’s broader content ecosystem.

AI-generated analysis. Not financial advice.

GUANGZHOU, China, Dec. 8, 2025 /PRNewswire/ -- HUYA Inc. ("Huya" or the "Company") (NYSE: HUYA), a leading game-related entertainment and services provider, today announced that the popular social deduction game Goose Goose Duck mobile, co‑published by Huya and Kingsoft Shiyou in the Chinese mainland, is scheduled to enter open beta on January 7, 2026. The launch represents a significant step in Huya's strategic expansion into game publishing, broadening its role in the gaming value chain.

The title has attracted more than 10 million pre‑registrations as of November 2025, bolstered by Huya's streamer influence and content‑driven marketing capabilities. Huya will continue to advance the game's rollout and expand its exposure through a variety of streamer activities, tournaments, and other content and operational initiatives.

The upcoming launch of Goose Goose Duck mobile underscores Huya's growing momentum in game publishing. It showcases how the Company is leveraging its robust content ecosystem, platform scale and industry partnerships to deliver new experiences to users and strengthen its position in the broader gaming sector.

About HUYA Inc.

HUYA Inc. is a leading game-related entertainment and services provider. Huya delivers dynamic live streaming and video content and a rich array of services spanning games, e-sports, and other interactive entertainment genres to a large, highly engaged community of game enthusiasts. Huya has cultivated a robust entertainment ecosystem powered by AI and other advanced technologies, serving users and partners across the gaming universe, including game companies, e-sports tournament organizers, broadcasters and talent agencies. Leveraging this strong foundation, Huya has also expanded into innovative game-related services, such as game distribution, in-game item sales, advertising and more. Huya continues to extend its footprint in China and abroad, meeting the evolving needs of gamers, content creators, and industry partners worldwide.

About Kingsoft Shiyou

Kingsoft Shiyou, established in 2020 and formerly known as Seasun Shiyou under Kingsoft, is headquartered in Beijing with R&D centers in Wuhan and Zhuhai. It is a leading interactive entertainment company focusing on premium game development as well as the publishing and operation of high-quality IPs worldwide. Its portfolio includes well-known IPs such as Goose Goose Duck, Cats & Soup, and Angry Birds. With a strategic focus on introducing classic IPs, localized adaptation, and full value-chain IP operations, Kingsoft Shiyou is dedicated to unlocking the full potential of IP value. The company is committed to building an IP-driven entertainment ecosystem that combines global vision with strong local vitality.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook in this announcement, as well as Huya's strategic and operational plans, contain forward-looking statements. Huya may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Huya's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Huya's goals and strategies; Huya's future business development, results of operations and financial condition; the expected growth of the live streaming market and game market; the expectation regarding the rate at which to gain active users, especially paying users; Huya's ability to monetize the user base; Huya's efforts in complying with applicable data privacy and security regulations; fluctuations in general economic and business conditions in China; the economy in China and elsewhere generally; any regulatory developments in laws, regulations, rules, policies or guidelines applicable to Huya; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Huya's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and Huya does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

HUYA Inc.
Investor Relations
Tel: +86-20-2290-7829
E-mail: ir@huya.com

Piacente Financial Communications
Jenny Cai
Tel: +86-10-6508-0677
E-mail: huya@tpg-ir.com

In the United States:

Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: huya@tpg-ir.com

 

View original content:https://www.prnewswire.com/news-releases/huya-announces-january-7-2026-open-beta-launch-for-goose-goose-duck-mobile-in-chinese-mainland-302635180.html

SOURCE HUYA Inc.

FAQ

When will Goose Goose Duck mobile enter open beta in Chinese mainland (HUYA)?

Open beta is scheduled for January 7, 2026 in the Chinese mainland.

How many pre-registrations did Goose Goose Duck mobile have as of November 2025 (HUYA)?

The game attracted more than 10 million pre-registrations as of November 2025.

What role is Huya (HUYA) playing in the Goose Goose Duck mobile launch?

Huya is co-publishing the title and using its streamer network and content marketing to drive exposure.

How will Huya support Goose Goose Duck mobile after the January 7, 2026 open beta (HUYA)?

Huya plans streamer activities, tournaments, and content operations to expand exposure and user engagement.

Does the Goose Goose Duck mobile launch change Huya's business strategy (HUYA)?

The launch represents a step into game publishing, broadening Huya's role in the gaming value chain.