Hyundai Motor America Reports Record-Breaking July 2025 Sales

Rhea-AI Summary

Hyundai Motor America (OTC:HYMTF) achieved record-breaking July 2025 sales with 79,543 total units, marking a 15% increase year-over-year. Retail sales surged 18% to 73,064 units. The company set multiple records, including all-time July total sales and retail sales.

Electrified vehicle sales demonstrated remarkable growth, jumping 50% compared to July 2024, representing 32% of retail sales mix. Notable performance came from IONIQ 5 with a 71% retail sales increase, while the Santa Fe family (+54%) and Palisade (+59%) showed strong growth. The company set total sales records for Elantra HEV, Elantra N, Santa Fe HEV, Palisade, IONIQ 5, and the Santa Fe family.

Positive

• None.

Negative

• Declining sales in several models including Elantra (-10%), Kona (-6%), Santa Cruz (-12%), and Sonata (-23%)
• NEXO sales dropped to zero from 2 units last year
• Year-to-date declines in multiple models including Ioniq 6 (-5%), Kona (-13%), and Santa Cruz (-20%)

• Best-ever July total and retail sales; total sales increased 15%; retail sales climb 18%
• All-time monthly records for Elantra HEV, Palisade, IONIQ 5, and Santa Fe family
• Electrified total sales jump 50% in July
• All-new 2026 Palisade with bold new features hitting dealers now

FOUNTAIN VALLEY, Calif., Aug. 1, 2025 /PRNewswire/ -- Hyundai Motor America reported July total sales of 79,543 units, a 15% increase compared with July 2024 and an all-time July record. Hyundai set total sales records in July for Elantra HEV, Elantra N, Santa Fe HEV, Palisade, IONIQ 5, and Santa Fe family. Electrified vehicle sales reached new heights, jumping 50% compared with July 2024. Total sales records for EV, HEV, and electrified vehicles reinforce Hyundai's momentum in sustainable mobility.

Hyundai retail sales rose 18% to 73,064 units compared to July 2024. Retail sales of electrified vehicles represented 32% of the retail sales mix, with IONIQ 5 retail sales increasing 71%. Retail sales for the Santa Fe family (+54%) and Palisade (+59%) also climbed. This was also the best-ever month in retail sales for Santa Fe HEV (152%).

"Hyundai delivered an outstanding July, setting an all-time July total sales record with 79,543 units, up 15% year-over-year," said Randy Parker, president and CEO of Hyundai Motor North America. "We achieved new records across multiple nameplates, including Elantra HEV, Elantra N, Santa Fe HEV, Palisade, IONIQ 5, and the Santa Fe family, while electrified vehicle sales surged 50% compared to last year. Retail sales climbed 18%, highlighted by strong demand for Santa Fe and Palisade, and a 71% jump in IONIQ 5 retail sales. These results reflect Hyundai's momentum in sustainable mobility and our ability to deliver an innovative lineup that continues to resonate with customers."

July Total Sales Summary

	Jul-25	Jul-24	% Chg	2025 YTD	2024 YTD	% Chg
Hyundai	79,543	69,202	+15 %	518,823	468,725	+11 %

July Product and Corporate Activities

• Hyundai Motor Group Recognized by TIME on 2025 Most Influential Companies List: Hyundai Motor Group has been recognized by TIME magazine as an "Automotive Darkhorse" in "The 100 Most Influential Companies of 2025," marking the Group's first appearance on the prestigious annual list.
• Tucson Hybrid Named One of the 2025 Best Cars for Car Seats by Cars.com: The Hyundai Tucson Hybrid has been awarded one of the Best Cars for Car Seats by Cars.com. To qualify, vehicles had to score well in Cars.com's Car Seat Checks evaluation where certified child safety seat installation technicians conduct hands-on tests of a car's Latch system and check the vehicle's ability to accommodate different car seats.
• 2026 Palisade Releases Compelling Pricing Strategy: Hyundai announced pricing for its all-new 2026 Palisade three-row flagship SUV, starting at only $38,935 MSRP. The new Palisade is bigger, better and goes further than its critically acclaimed predecessor, and its SUV competition.
• IONIQ 6 N Debuts at Goodwood Festival of Speed, Setting New Benchmark for High-Performance EVs: Hyundai Motor Company unveiled IONIQ 6 N to the world at the Goodwood Festival of Speed, marking a pivotal milestone in Hyundai N's electrification journey. Hyundai N is once again redefining the boundaries of high-performance electrification with the debut of the IONIQ 6 N.
• IONIQ 5 XRT Named Best U.S.-Built Sports Vehicle of the Year by American Cars And Racing: Hyundai's IONIQ 5 XRT has been named the Best U.S.- Built Sports Vehicle of the Year by American Cars And Racing (ACAR). The publication's awards honor the best new or significantly updated 2025-model-year vehicles assembled in the U.S. The American Cars And Racing's editorial team determined the winning vehicles by assessing their innovation, appeal, value, and overall excellence.
• Hyundai Launches New Customer Rewards Program: As part of its commitment to an excellent customer experience, Hyundai Motor America is launching a new customer benefits program, Hyundai Rewards. The new program offers new and current Hyundai owners discounts on new vehicles and Bluelink™ services.
• Hyundai Secures Hard-Fought Podium Finish at Demanding Canadian Tire Motorsport Park: Hyundai teams navigated a fiercely competitive and challenging Canadian Tire Motorsport Park 120 culminating in a remarkable second-place finish for Eric Powell and Tyler Gonzalez in the No. 99 Victor Gonzalez Racing Team (VGRT) Hyundai Elantra N TCR.
• IONIQ 5 Completes Epic EV Road Trip to the Arctic Ocean: IONIQ 5 owner Patrick Nadeau has reached the destination of his epic EV journey to the Arctic Circle.
• Hyundai and Genesis Launch Texas Flood Relief Program for Kerrville and Surrounding Communities: In response to the devastating floods impacting Kerrville and surrounding communities in Texas, Hyundai and Genesis Motor America launched a comprehensive disaster relief initiative to support residents, first responders, and affected vehicle owners. The program includes a $150,000 donation, direct customer relief, and coordinated assistance with community partners and government agencies.

Model Total Sales

Vehicles	Jul-25	Jul-24	% Chg	2025 YTD	2024 YTD	% Chg
Elantra	12,354	13,764	-10 %	87,122	76,053	+15 %
Ioniq 5	5,818	3,416	+70 %	24,910	22,144	+12 %
Ioniq 6	949	778	+22 %	7,271	7,690	-5 %
Ioniq 9	1,073	0	-	2,086	0	-
Kona	6,289	6,713	-6 %	46,117	53,252	-13 %
Nexo	0	2	-100 %	2	79	-97 %
Palisade	13,235	8,635	+53 %	70,432	62,382	+13 %
Santa Cruz	2,311	2,615	-12 %	16,532	20,560	-20 %
Santa Fe	14,128	8,989	+57 %	79,206	65,611	+21 %
Sonata	4,413	5,755	-23 %	37,399	36,902	+1 %
Tucson	16,406	16,135	+2 %	129,716	108,281	+20 %
Venue	2,567	2,400	+7 %	18,030	15,771	+14 %

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published economic impact report. For more information, visit www.hyundainews.com.

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SOURCE Hyundai Motor America

FAQ

What were Hyundai's (HYMTF) total sales figures for July 2025?

Hyundai reported total sales of 79,543 units in July 2025, representing a 15% increase compared to July 2024.

How did Hyundai's electrified vehicle sales perform in July 2025?

Hyundai's electrified vehicle sales increased by 50% compared to July 2024, representing 32% of the retail sales mix.

Which Hyundai models set sales records in July 2025?

Hyundai set sales records for Elantra HEV, Elantra N, Santa Fe HEV, Palisade, IONIQ 5, and the Santa Fe family.

What was the retail sales performance of Hyundai IONIQ 5 in July 2025?

The IONIQ 5 achieved a 71% increase in retail sales compared to July 2024.

How much did Hyundai's retail sales grow in July 2025?

Hyundai's retail sales grew by 18% to 73,064 units compared to July 2024.