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Hyundai Motor reports company developments tied to its global automotive business, including U.S. sales performance, electrified vehicle demand, model launches, and customer programs. Recurring updates from Hyundai Motor America feature vehicles such as the IONIQ 5, IONIQ 5 N, IONIQ 9, Tucson Hybrid, Palisade, Santa Fe, and Elantra HEV.
Company announcements also cover product awards, safety and connected-service features, ownership programs such as Hyundai Rewards and Bluelink, education partnerships, community relief initiatives, and vehicle-development collaborations across passenger, commercial, hybrid, and electric vehicle categories.
Hyundai Motor America has received eight 2022 IIHS TOP SAFETY PICK and TOP SAFETY PICK+ awards, showcasing its leadership in vehicle safety. All current SUVs earn these ratings with specific headlights, with five of the eight models featuring eco-friendly powertrains. Parent company Hyundai Motor Group tops the industry with a total of 21 awards across categories. The awards are crucial for validating Hyundai's commitment to safety, with plans for further advancements through new initiatives like the Safety Test and Investigation Laboratory.
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Hyundai Transys showcased its innovative future mobility seat concept at Lineapelle 2022, emphasizing sustainability through the use of upcycled leather and regenerative materials. Under the theme 'Shift to Regenerative Mobility', the concept seat integrates materials developed in collaboration with Korean and Italian manufacturers. The design, named 'Seoul to Milan', symbolizes a commitment to sustainability, reducing waste, and carbon neutrality by 2045. Hyundai Transys will further exhibit this seat at Milan Design Week in June 2022, highlighting its innovative approaches to future mobility solutions.
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Hyundai has secured five Consumer Guide 2022 Best Buy Awards, establishing itself as one of the most recognized brands in the competition. The awards recognize vehicles that offer the best value and features. Award-winning models include the 2022 Palisade and Santa Fe for midsize crossovers, the Kona and Venue for subcompact crossovers, and the Accent for subcompact cars. These acknowledgments highlight Hyundai's focus on delivering consumer-centric options alongside enjoyable driving experiences. Hyundai sold over 738,000 vehicles in the U.S. in 2021, showcasing its market presence.
Hyundai's 2019 Santa Fe and Sonata have been recognized as the most dependable vehicles in their respective segments in the 2022 J.D. Power U.S. Vehicle Dependability Study. The study evaluates the long-term reliability of three-year-old models, revealing Hyundai's improvement to third place among mass market nameplates, up from fourth the previous year. Other notable top performers include the Elantra, Veloster, and Tucson, each securing third place in their categories. This recognition highlights Hyundai's commitment to quality, customer satisfaction, and brand loyalty.
Hyundai has announced the establishment of a new Safety Test and Investigation Laboratory (STIL) at its Michigan research center, HATCI, with a total investment exceeding $50 million. Set to be operational by fall 2023, the facility will enhance safety testing and analysis, including field crash investigations and high voltage battery evaluations. This initiative is part of Hyundai's commitment to safety, aiming to better address vehicle issues and defects. Approximately 150 new jobs are expected to support the facility, developed in collaboration with NHTSA following a 2020 Consent Order.
Hyundai Motor America announced a partnership with Ann & Robert H. Lurie Children's Hospital of Chicago to support the Buckle Up Child Passenger Safety Program. The initiative aims to provide educational events focused on car seat safety inspections and distribute free car seats to low-income families. The CDC indicates that motor vehicle injuries are the leading cause of death for individuals under 30, with proper seat use potentially reducing serious injuries by 80%. The program will utilize certified safety technicians to ensure car seats are correctly used.
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Hyundai's all-new 2022 TUCSON will prominently feature in the Sony Pictures film Uncharted, showcasing its capabilities as a customized 'Beast' prototype. The movie premieres in the U.K. on Feb. 11 and in the U.S. on Feb. 18. Hyundai's collaboration with Sony follows the success of their prior partnership with Spider-Man: No Way Home, promoting the TUCSON and the upcoming TUCSON XRT trim. Hyundai aims to leverage this integration to enhance brand visibility and drive sales.