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Hyundai Motor reports company developments tied to its global automotive business, including U.S. sales performance, electrified vehicle demand, model launches, and customer programs. Recurring updates from Hyundai Motor America feature vehicles such as the IONIQ 5, IONIQ 5 N, IONIQ 9, Tucson Hybrid, Palisade, Santa Fe, and Elantra HEV.
Company announcements also cover product awards, safety and connected-service features, ownership programs such as Hyundai Rewards and Bluelink, education partnerships, community relief initiatives, and vehicle-development collaborations across passenger, commercial, hybrid, and electric vehicle categories.
Hyundai Motor America announced record-breaking January 2022 sales, totaling 47,872 units, a 10% increase from January 2021. Key highlights included strong sales in eco-friendly vehicles (+312%) and SUVs (+35%), comprising 79% of retail volume. Notably, models such as the Tucson (+64%) and Ioniq (+51%) achieved new sales records. Hyundai reported no fleet sales during the month, emphasizing growth driven by consumer demand despite ongoing challenges like the global pandemic and microchip shortages.
Hyundai has launched a national marketing campaign for its all-electric IONIQ 5, themed "Your journey at its most evolved." The campaign features commercials starring Jason Bateman that compare the advancement of the IONIQ 5 to key human innovations. The main ad, "History of Evolution," will debut during professional football championship games, highlighting the vehicle's design, technology, and over 300 miles of range. The campaign, developed with INNOCEAN USA, extends across multiple platforms, aiming to elevate awareness of Hyundai's innovative electric vehicle offerings.
Hyundai has become a founding partner of SoFi Stadium and Hollywood Park in Inglewood, California, through a multi-year sponsorship that commenced in November. This partnership includes branding opportunities at the stadium, along with sponsorships for the Los Angeles Rams and Chargers. Hyundai will showcase its electric IONIQ 5 and clean energy ecosystem at the venue, sponsor 60 vehicle charging stations, and feature extensive branding throughout the stadium during games. The collaboration aims to promote Hyundai's commitment to sustainability and innovation in mobility.
Hyundai Transys will unveil a future mobility seat concept at Lineapelle 2022, focusing on sustainable leather and innovative materials. This debut, scheduled for Feb. 22-24, showcases the company's commitment to reducing waste and ethical leather usage. The CMF concept seat is developed with input from Italian tanneries and represents a step towards carbon neutrality in product development. Hyundai Transys aims to align with Hyundai Motor Group's clean mobility vision and promote sustainability in the leather industry, as highlighted by CEO Steve Yeo and attendees at the preview event on Jan. 26.
Bryan Herta Autosport (BHA) returns to the 2022 IMSA Michelin Pilot Challenge with six Elantra N TCR cars and one Veloster N TCR entry. The season kicks off with a four-hour endurance race on January 28, 2022, at Daytona International Speedway. The team includes reigning champions Taylor Hagler and Michael Lewis, along with Robert Wickens, making his return to professional racing. Two Elantra N TCRs will feature a hand control system for Wickens, highlighting innovative adaptations in motorsports.
Hyundai Motor America has appointed Brandon Ramirez as the new director of Corporate Social Responsibility and External Relations effective January 24, 2022. In this role, he will spearhead initiatives focusing on sustainability, innovation, and community engagement. Ramirez previously served as senior group manager for product public relations and has over 13 years of experience at Hyundai in product development and management. His educational background includes an MBA from the University of San Diego.
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Hyundai Motor North America announced that Robert Wickens, a three-time IMSA Champion, will co-drive the #33 Elantra N TCR racecar alongside Mark Wilkins in the 2022 Michelin Pilot Challenge. This marks Wickens' return to motorsports after a severe accident in 2018 that left him paralyzed. The team has tailored the car's controls to accommodate Wickens' needs, using a custom hand-control system. The season begins with the Rolex 24 Hours at Daytona on January 28, 2022.
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