Hyundai Motor reports company developments tied to its global automotive business, including U.S. sales performance, electrified vehicle demand, model launches, and customer programs. Recurring updates from Hyundai Motor America feature vehicles such as the IONIQ 5, IONIQ 5 N, IONIQ 9, Tucson Hybrid, Palisade, Santa Fe, and Elantra HEV.
Company announcements also cover product awards, safety and connected-service features, ownership programs such as Hyundai Rewards and Bluelink, education partnerships, community relief initiatives, and vehicle-development collaborations across passenger, commercial, hybrid, and electric vehicle categories.
Hyundai Motor America, alongside Culture Brands, has launched the inaugural OKAY Hyundai marketing campaign to promote the 2022 Hyundai Tucson and Santa Fe Plug-in Hybrids. This campaign aims to create a more inclusive marketing approach by incorporating cultural insights from the African American community. The campaign will utilize TV, radio, digital, and social media platforms. CMO Angela Zepeda emphasized the campaign's relatability, enhancing Hyundai's market presence.
The 2022 Hyundai Santa Cruz and IONIQ 5 received the 2021 Sobre Ruedas Awards at the Miami International Auto Show. The Santa Cruz won Best New Product, praised for its innovative design and powertrain options, manufactured in the USA at Hyundai's Montgomery plant. The IONIQ 5, awarded Best Compact EV, features a dedicated platform for enhanced performance and best-in-class ultra-fast charging capabilities. Hyundai aims to cater to diverse consumers, especially in the Hispanic market.
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Hyundai Motor Company has launched its third annual 'Re:Style' fashion project, focusing on upcycling materials discarded during automobile manufacturing. Collaborating with fashion retailers L'Eclaireur and Boontheshop, this initiative showcases 12 limited-edition items crafted from materials like airbags and seatbelts. The project aims to promote sustainability and educate consumers on the environmental impact of waste. Sales will support various sustainable projects by Hyundai. Available from October 14 to November 10, 2021, the collection highlights Hyundai's commitment to eco-friendly practices.
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The 2022 Hyundai Sonata N Line Night Edition, a sporty variant, has been launched with a limited production of just 1,000 units, priced at $34,750 plus a $1,025 destination charge. This model features exclusive carbon fiber components, matte black accents, and distinctive design elements such as red brake calipers. Available in Phantom Black and Quartz White, the Sonata N Line Night Edition enhances the standard N Line model with unique styling cues aimed at performance enthusiasts.
Hyundai Motor North America has partnered with Shell Hydrogen on 'Project Neptune', aimed at enhancing California's hydrogen refueling infrastructure with 48 new and two upgraded stations starting in 2021. This initiative supports the increasing demand for zero-emission vehicles like Hyundai's NEXO SUV. The project will be partially funded by the California Energy Commission, highlighting Hyundai's commitment to fuel cell technologies and environmental sustainability. This agreement builds on a previous five-year collaboration with Royal Dutch Shell for clean energy solutions.
Hyundai, in collaboration with Amazon Ads, has enhanced the car shopping experience through new features on Hyundai's Evolve showroom, launched on October 7, 2021. This digital showroom enables customers to browse available vehicles, configure models, estimate prices, and access real-time inventory from participating dealers. Hyundai aims for a seamless car buying process that aligns with modern retail trends, as noted by CEO José Muñoz. Hyundai's partnership with Amazon marks a significant step in the digital retail experience, establishing Hyundai as a pioneer in automotive sales on Amazon.
Hyundai Motor America reported total sales of 53,800 units in September 2021, marking a 2% decrease compared to September 2020. This decline was less than the industry forecasted decrease of 25%. Despite this, Hyundai set new monthly sales records for several models including Palisade and Ioniq. For Q3 2021, total sales reached 178,500 units, up 4% year-over-year. Retail sales of eco-friendly vehicles surged by 348% in September. The company gained market share and anticipates continued growth in sales.
Hyundai has launched a creative marketing campaign titled "Journeys," partnering with renowned photographer Annie Leibovitz. This initiative features portraits of eight Hyundai owners and 17 employees, aiming to humanize the brand through emotional storytelling. The campaign includes video content and will unfold through HyundaiJourneys.com, with additional content to be revealed leading up to an event in Los Angeles in mid-November 2021. The partnership with Condé Nast enhances the campaign's reach across digital platforms and social media.