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Hyundai Motor reports company developments tied to its global automotive business, including U.S. sales performance, electrified vehicle demand, model launches, and customer programs. Recurring updates from Hyundai Motor America feature vehicles such as the IONIQ 5, IONIQ 5 N, IONIQ 9, Tucson Hybrid, Palisade, Santa Fe, and Elantra HEV.
Company announcements also cover product awards, safety and connected-service features, ownership programs such as Hyundai Rewards and Bluelink, education partnerships, community relief initiatives, and vehicle-development collaborations across passenger, commercial, hybrid, and electric vehicle categories.
Hyundai has launched a creative marketing campaign titled "Journeys," partnering with renowned photographer Annie Leibovitz. This initiative features portraits of eight Hyundai owners and 17 employees, aiming to humanize the brand through emotional storytelling. The campaign includes video content and will unfold through HyundaiJourneys.com, with additional content to be revealed leading up to an event in Los Angeles in mid-November 2021. The partnership with Condé Nast enhances the campaign's reach across digital platforms and social media.
The 2022 Hyundai Tucson earned a perfect score in Cars.com's Car Seat Fit Report Card, being one of only four vehicles to achieve all A's in safety evaluations. It excelled due to easy-access anchors and spacious legroom for various child seat styles. Cars.com assessed 51 vehicles, highlighting the Tucson's ideal features for family safety. Hyundai is also partnering with Children's Hospital of Los Angeles to promote child passenger safety through inspections and workshops. This recognition underscores the importance of proper child seat installation.
Hyundai Motor Group announced the appointment of Andrew Roberts as Vice President to oversee Global PR for Hyundai and Kia, effective September 27. With over 25 years of experience in the automotive industry, Roberts aims to enhance brand awareness and support the companies' transformations into leading mobility solutions providers. He will report to Young Kyu Lee, Head of the Communication Center, and is expected to strengthen global communications as both companies implement their business strategies, including eco-friendly vehicles.
Hyundai highlights Jordan Gonzales, an early buyer of the 2022 Santa Cruz, a novel Sport Adventure Vehicle. Gonzales, drawn by its bold design and innovative features, plans to utilize the vehicle for both work and leisure, including trade shows and kayaking trips. Hyundai's complimentary maintenance and substantial warranty enhance customer experience. The program encompasses a 10-year/100,000-mile powertrain warranty and free maintenance for 3 years or 36,000 miles, reinforcing Hyundai's commitment to owner satisfaction.
Hyundai Motor America has partnered with Children's Hospital LA to host car seat safety inspections and workshops, focusing on reducing child injury in car accidents. NHTSA reports that car seats can cut fatal injury risks by 71% for infants and 54% for toddlers. Events are scheduled for September 22 and 25, 2021, in Southern California, where certified technicians will inspect car seats and provide free replacements as needed. This initiative aligns with National Child Passenger Safety Week, underscoring Hyundai's commitment to safety education and community health.
Hyundai Motor North America has promoted Jason Erb to vice president and chief legal officer, effective Sept. 20, 2021. Erb, a company veteran with nearly 20 years of experience, will oversee all legal matters, including product liability and intellectual property. His previous roles included assistant general counsel, where he led class action and IP litigation strategies. President and CEO José Muñoz emphasized that Erb's expertise is crucial for navigating new mobility products and services. This move aims to strengthen legal oversight during a period of innovation.
Hyundai Motor Group aims to popularize hydrogen by 2040 through its Hydrogen Vision 2040. The Group plans to introduce next-generation fuel cell systems, reducing costs by over 50% and doubling power output. By 2028, all commercial vehicle models will utilize fuel cell systems, marking Hyundai as the first automaker to achieve this. The goal is to align fuel cell electric vehicle prices with battery electric vehicles by 2030. The Group envisions applying hydrogen solutions across various industries, driving towards a sustainable hydrogen society.
Hyundai Motor Company has committed to achieving carbon neutrality by 2045, announced at the IAA Mobility 2021. The company emphasizes a holistic approach focusing on clean mobility, next-generation platforms, and green energy. Starting in 2035, Hyundai will cease selling internal combustion engine vehicles in Europe. At the event, Hyundai showcased various BEV concepts, an all-electric robotaxi, and hydrogen value chain displays, illustrating its vision for sustainable transportation.
Hyundai's 2022 Santa Fe has received the TOP SAFETY PICK+ designation from the Insurance Institute for Highway Safety (IIHS). This award is based on the vehicle's performance in six crash-worthiness evaluations and improved headlight performance, applicable to models produced after July 2021. All Hyundai SUVs now carry an IIHS TSP or TSP+ status, highlighting Hyundai's leadership in automotive safety with a total of 15 IIHS awards for both its Hyundai and Genesis lineups.
Hyundai Motor America reported August 2021 sales of 56,200 units, down 4% from August 2020. Despite challenges from chip shortages, total car sales rose 8% with significant increases in Sonata (+4%), Elantra (+20%), and Ioniq (+21%). Eco-friendly vehicle sales soared by 245%. Retail sales totaled 51,950 units, down 7%, but eco-friendly units rose 242%. New records were set for Venue, Ioniq EV, and Kona EV. Hyundai anticipates improved inventory and continued market share growth.