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Hyundai Motor CEO José Muñoz conducted his first town hall meeting at the Namyang R&D Center, marking its 30th anniversary. During the meeting, Muñoz outlined the company's strategic vision, emphasizing customer-centric philosophy and quality standards as key priorities for sustainable success.
The CEO highlighted the R&D Center's important role in Hyundai's position as a top three global mobility brand. The 3.47 million-square-meter facility serves as a comprehensive research hub, featuring world-class capabilities in software development, design, engineering, and vehicle testing.
Muñoz emphasized Hyundai's achievements in global EV and autonomous driving, attributing the company's recent success in World Car of the Year Awards to the work conducted at Namyang. He encouraged direct communication between employees and stressed the importance of maintaining high expectations for quality and customer service across all operations.
Hyundai Motor America has made a donation to The Narrow Door, a nonprofit organization in Coachella Valley focused on hunger relief and homelessness prevention. The donation is part of Hyundai's corporate social responsibility initiative, Hyundai Hope, which aims to support community health, safety, and food security.
The Narrow Door, operating since 2009, provides essential services including food distribution and homelessness prevention. The organization operates the region's first licensed catering truck specifically for homeless outreach. Recently, they've focused on supporting individuals affected by Southern California wildfires.
According to a recent economic impact report, Hyundai's U.S. operations, including its North American headquarters, Alabama assembly plant, Metaplant America, R&D facilities, and 835 independent dealers, contribute $20.1 billion annually and create 190,000 jobs to the U.S. economy.
Hyundai Motor Company's IONIQ 5 N has set a new electric vehicle (EV) record at 'Attack Tsukuba 2025' in Japan, achieving a lap time of 57.446 seconds. The IONIQ 5 N TA (Time Attack) Spec, driven by Japanese professional driver Nobuteru Taniguchi, outperformed the nearest EV competitor by almost two seconds.
The vehicle, which previously won at the 2024 Pikes Peak International Hill Climb, features enhanced specifications including a boosted output of 687 PS, modified speakers over 120 dB, new shock absorbers, motorsport-grade brakes, and various safety upgrades. Despite these modifications, the vehicle retains most of its production components in critical systems.
This achievement strengthens Hyundai's position in Japan's growing EV market, where the company recently launched its INSTER sub-compact electric SUV.
Hyundai Motor Group marks 20 years of innovation at its California Proving Ground (CPG), celebrating two decades of comprehensive vehicle testing and development. The $80 million facility, opened in 2005 in California City, has tested over 5,000 Hyundai, Kia, and Genesis vehicles, covering more than 20-million miles.
Located in the Mojave Desert, the 4,500-acre facility features extensive testing infrastructure including a 6.4-mile oval track, 2-million square-foot Vehicle Dynamics Area, 2.75-mile winding road track, and a 3.3-mile hill road. The facility conducts comprehensive vehicle evaluations, focusing on durability, ride handling, noise testing, and heat protection assessments.
Executive Chair Euisun Chung emphasized the facility's important role in future innovations, particularly in AI, robotics, Software Defined Vehicles, electrification, and hydrogen technology. The CPG includes three equipped garages and a material-weathering facility, serving as a key center for Hyundai Motor Group's North American operations.
Hyundai Motor Group (HYMTF) has partnered with SOAS University of London to establish a new scholarship program focused on nurturing African talent. The initiative includes a £1.5M donation to support 25 master's and doctoral students from Africa studying at SOAS.
The collaboration features the establishment of two key institutions: the Development Leadership Dialogue (DLD) Institute for development community discussions, and the Centre for Sustainable Structural Transformation (CSST) focusing on structural transformation amid climate challenges.
Starting in the first half of 2025, five annual scholarships will be awarded to African students, covering tuition and living expenses. Recipients will participate in networking events and seminars hosted by Hyundai Motor Group. Additionally, the company is introducing a Junior Internship Program offering global business experience to SOAS African students in Seoul.
Hyundai has achieved significant recognition in Cars.com's Best of 2025 Awards, with the fifth-generation Santa Fe winning Best Car of 2025 and the Palisade securing Best Family Car of 2025. The awards highlight both vehicles' quality, innovation, and value proposition.
The Santa Fe was praised for its unique design maximizing cargo space, innovative features like built-in trash compartment and dual wireless phone chargers, smooth driving experience, and competitive pricing. The Palisade stood out for its spacious interior, extensive standard safety features, easy third-row access, and family-focused amenities including Blind-Spot View Monitor and Rear Occupant Alert.
Additionally, Hyundai's electric vehicles, the IONIQ 5 N SUV and IONIQ 6 sedan, were recognized as finalists in the Best Car and Best EV categories respectively.
Hyundai's Santa Fe Hybrid and Kona SUV have earned recognition in the 2025 PARENTS Best Family Cars Awards. The Santa Fe Hybrid was named Best Hybrid SUV, while the Kona received the Best Compact SUV award. The selection process involved expert evaluation of nearly 200 models, focusing on safety, practicality, fuel efficiency, and value.
Both vehicles come standard with advanced safety features including Forward Collision Avoidance, Lane Departure Warning, and Driver Attention Warning systems. They also offer modern conveniences like Digital Key 2 and wireless device charging. According to a recent economic impact report, Hyundai's U.S. operations, including its manufacturing facilities and 835 independent dealers, contribute $20.1 billion annually and create 190,000 jobs to the U.S. economy.
Hyundai's IONIQ 5 N has been awarded MotorWeek's 2025 Drivers' Choice award for Best Performance Car at the Chicago Auto Show. The electric SUV received unanimous selection from MotorWeek's editorial team, standing out for its exceptional performance capabilities powered by the Electric-Global Modular Platform (E-GMP) and N motorsport technologies.
The vehicle, which is Hyundai's most powerful production model, features innovative technologies including N Drift Optimizer and N e-Shift. MotorWeek's evaluation process involved comprehensive testing of over 150 new vehicles, considering factors such as reliability, value, and consumer trends.
The recognition comes as part of MotorWeek's 44-year tradition of evaluating automotive excellence. Host John Davis praised the IONIQ 5 N for its impressive acceleration, handling, braking, and high-performance driving experience, describing it as 'bonkers' and encouraging quick acquisition.
Hyundai IONIQ 5 N has been named Favorite Vehicle of 2025 by the Midwest Automotive Media Association (MAMA) at the Chicago Auto Show. The electric vehicle, which delivers up to 641 horsepower with N Grin Boost mode engaged, was selected from approximately 80 new vehicles evaluated throughout 2024 by around 150 automotive media members.
The evaluation process included testing at Wisconsin's Road America racetrack, where the IONIQ 5 N demonstrated its high performance and driver engagement capabilities. MAMA's President Robert Duffer highlighted the vehicle's ability to be more thrilling than gas-powered counterparts while maintaining accessibility and affordability.
Hyundai Motor America has launched 'Play for the Car,' a new marketing campaign featuring the 2025 Sonata Hybrid. Created with Culture Brands and directed by Nate Edwards, the campaign showcases the vehicle's sleek design, premium features, and efficiency through the story of a couple, Emmett and Cassie.
The 2025 Sonata Hybrid comes equipped with a 2.0L GDI 4-cylinder hybrid engine and 6-speed automatic transmission. Notable features include dual LED projector headlights, a 12.3-inch touchscreen with wireless Android Auto and Apple CarPlay, and advanced safety technologies. The vehicle achieves 44 City/51 Hwy/47 Combined MPG for both SEL and models.
The campaign will be distributed across multiple platforms, including broadcast and digital spots, and influencer partnerships, continuing Hyundai's 'OKAY Hyundai' series aimed at connecting with diverse audiences.