Hyundai Motor and Tate Announce Máret Ánne Sara as Next Hyundai Commission Artist and Extend Partnership Until 2036

Rhea-AI Summary

Hyundai Motor Company (HYMTF) and Tate have announced two significant developments in their cultural partnership. First, Northern Sámi artist Máret Ánne Sara has been selected as the tenth annual Hyundai Commission artist, who will create a new site-specific installation for Tate Modern's Turbine Hall from October 14, 2025, to April 6, 2026.

Additionally, Hyundai Motor and Tate have extended their partnership until 2036, continuing their support of both the Hyundai Commission and Hyundai Tate Research Centre: Transnational. This extension builds upon their initial 2014 partnership, which marked the longest initial commitment from a corporate partner in Tate's history.

Sara, born in 1983 to a Sámi reindeer herding family, is known for exploring global ecological issues through her community's perspective, focusing on Nordic colonialism's impact and environmental preservation using materials derived from reindeer herding.

Positive

• Long-term partnership extension until 2036 strengthens corporate stability
• Continued investment in cultural initiatives enhances brand value

Negative

• None.

• Máret Ánne Sara presents new site-specific work for Turbine Hall as the tenth Hyundai Commission artist, open from October 14, 2025, to April 6, 2026
• Hyundai Motor and Tate announce extension of partnership until 2036, encompassing Hyundai Commission and Hyundai Tate Research Centre: Transnational
• Hyundai Motor Group Executive Chair Chung highlights that the partnership cultivates a space for dialogue through the arts that reflects our time, transcending generational, geographical, and disciplinary boundaries

SEOUL, South Korea and LONDON, March 4, 2025 /PRNewswire/ -- Hyundai Motor Company and Tate announced that Máret Ánne Sara will create the next annual Hyundai Commission. Máret Ánne Sara is a Northern Sámi artist and author known for her work exploring global ecological issues through the lens of her lived experience within the Sámi community. Open to the public from October 14, 2025 – April 6, 2026, Hyundai Commission: Máret Ánne Sara will be the tenth annual series of new site-specific work for Tate Modern's Turbine Hall.

Máret Ánne Sara was born in 1983 to a Sámi reindeer herding family in Guovdageaidnu in the Norwegian part of Sápmi, the traditional territory of the Sámi people which is today divided between the nation states of Norway, Sweden, Finland and Russia, where she continues to work today. Through her multidisciplinary practice, Sara highlights the impact of Nordic colonialism on Sámi ways of life, exploring the importance of preserving Sámi ancestral knowledge and values to protect the environment for future generations. Often using materials and methodologies derived from reindeer herding, Sara creates powerful sculptures and installations which uphold the reciprocal relationship between animals, lands, waters and humans.

"Máret Ánne Sara is among a prolific group of Sámi artists who have received widespread international attention in recent years for making visible the issues facing Sápmi and Sámi people," said Karin Hindsbo, Director of Tate Modern. "By addressing the major social, ecological and political concerns of her community, Sara hopes not only to increase interest and awareness, but also to effect real change. I'm thrilled she will be creating her first work in the UK here at Tate Modern and I look forward to seeing how she will transform the Turbine Hall. I'm sure it will be both challenging and full of wonder."

Today, Hyundai Motor and Tate also announced the extension of their partnership, which encompasses support of both Hyundai Commission and Hyundai Tate Research Centre: Transnational, until 2036. This partnership was founded in 2014 with the longest initial commitment from a corporate partner in Tate's history and is built on a shared vision to offer new ways to experience art and support diverse perspectives from across the contemporary cultural landscape.

"Over the past decade, our partnership with Tate has cultivated a space for dialogue through the arts that reflects our time, transcending generational, geographical, and disciplinary boundaries," said Euisun Chung, Executive Chair of Hyundai Motor Group. "We believe in enhancing this collaboration, reaffirming our shared commitment to future generations."

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SOURCE Hyundai Motor Company

FAQ

When will Máret Ánne Sara's Hyundai Commission exhibition at Tate Modern open for HYMTF?

The exhibition will run from October 14, 2025, to April 6, 2026, at Tate Modern's Turbine Hall.

How long has Hyundai Motor (HYMTF) extended its partnership with Tate?

Hyundai Motor has extended its partnership with Tate until 2036, building on their initial 2014 agreement.

What are the two main components of HYMTF's partnership with Tate?

The partnership includes support for the Hyundai Commission and the Hyundai Tate Research Centre: Transnational.

Who is the tenth Hyundai Commission artist for HYMTF's Tate Modern project?

Máret Ánne Sara, a Northern Sámi artist known for exploring ecological issues through her community's perspective.