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Innovation Beverage Group Expands U.S. Distribution of its Award-Winning Bitters Through One of the Nation's Largest Beverage Alcohol Distributors

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Innovation Beverage Group (IBG) has signed a distribution agreement with Republic National Distribution Company (RNDC) to expand its award-winning bitters distribution across six U.S. states: California, Oregon, Washington, Hawaii, Arizona, and Michigan.

RNDC, ranked #46 on Forbes's Top Private Companies with $11 billion in revenues, operates in 39 states and DC. The partnership will distribute IBG's Australian Bitters Company and BITTERTALES brands. IBG currently holds a 45% market share in cocktail bitters in Australia.

The company's products have received multiple accolades: Australian Bitters Company won Gold at the 2018 Los Angeles Spirits Awards, while BITTERTALES secured Best in Show, Platinum Medal (2020), and Gold Medals (2018, 2021) at the LA Spirits Awards. IBG manufactures its products at an FDA and GMP certified facility in Australia.

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Positive

  • Major distribution expansion into six U.S. states including California
  • Partnership with RNDC, an $11B revenue distributor with presence in 39 states
  • Strong 45% market share in Australian cocktail bitters market
  • Multiple industry awards for product quality

Negative

  • None.

News Market Reaction

+153.65%
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+153.65% News Effect

On the day this news was published, IBG gained 153.65%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Republic National Distribution Company opens new distribution channels in six states including California, one of the largest markets in the U.S.

SEVEN HILLS, AU / ACCESS Newswire / April 2, 2025 / Innovation Beverage Group Ltd ("IBG" or the "Company") (Nasdaq:IBG), an innovative developer, manufacturer, and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands, announced today it has signed a distribution agreement with Republic National Distribution Company ("RNDC"). IBG's Australian Bitters Company and BITTERTALES brands will be distributed by RNDC in six states: California, Oregon, Washington, Hawaii, Arizona, and Michigan.

"We are very pleased to partner with RNDC, one of the top distributors in the U.S. in our category. Their distribution reach is vast and their product expertise and executional excellence are ideal to promote the expansion of our award-winning bitters brands in the U.S.," stated IBG's Chairman and Interim CEO Sahil Beri. "Having recently achieved 45% market share in cocktail bitters in Australia, we are eager to gain similar momentum in the U.S."

With roots extending before Prohibition, RNDC is one of the U.S.'s leading wholesale beverage alcohol distributors specializing in wine and spirits. Operating in 39 states across the U.S. and the District of Columbia, RNDC is ranked #46 on Forbes's list of America's Top Private Companies, with $11 billion in revenues.

IBG's flagship product, Australian Bitters Company, hand crafted in small batches in Australia from the finest natural botanical herbs and spices, won the Gold Medal at the Los Angeles Spirts Awards in 2018. BITTERTALES, the Company's premium cocktail brand, won Best in Show and a Platinum Medal at the 2020 LA Spirits Awards, and a Gold Medal at the 2018 and 2021 LA Spirits Awards. IBG's bitters brands are produced at its state-of-the-art U.S. FDA and GMP certified facility in Australia and shipped worldwide.

About Innovation Beverage Group

Innovation Beverage Group is a developer, manufacturer, marketer, exporter, and retailer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands for which it owns exclusive manufacturing rights. Focused on premium and super premium brands and market categories where it can disrupt age old brands, IBG's brands include Australian Bitters, BITTERTALES, Drummerboy Spirits, Twisted Shaker, and more. IBG's most successful brand to date is Australian Bitters, which disrupted a 200-year-old market leader, giving the Company a market dominating position in several territories including a partnership in Australia with Coca-Cola Europacific Partners. Established in 2018, IBG's headquarters, distillery, innovation, and manufacturing facility are located in Sydney, Australia with a U.S. sales office is located in New Jersey. For more information visit: https://www.innovationbev.com/

Forward Looking Statement

This press release contains "forward-looking statements" and "forward-looking information." This information and these statements, which can be identified by the fact that they do not relate strictly to historical or current facts, are made as of the date of this press release or as of the date of the effective date of information described in this press release, as applicable.

The forward-looking statements herein relate to predictions, expectations, beliefs, plans, projections, objectives, assumptions, or future events or performance (often, but not always, using words or phrases such as "expects," "anticipates," "plans," "projects," "estimates," "envisages," "assumes," "intends," "strategy," "goals," "objectives" or variations thereof or stating that certain action events or results "may," "can," "could," "would," "might," or "will" be taken, occur or be achieved, or the negative of any of these terms and similar expressions) and include, without limitation, statements with respect to projected financial targets that the Company is looking to achieve.

All forward-looking statements are based on current beliefs as well as various assumptions made by and information currently available to the Company's management team. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and risks exist that estimates, forecasts, projections, and other forward-looking statements will not be achieved or that assumptions do not reflect future experience. We caution any person reviewing this press release not to place undue reliance on these forward-looking statements as several important factors could cause the actual outcomes to differ materially from the beliefs, plans, objectives, expectations, anticipations, estimates, assumptions, and intentions expressed in such forward-looking statements. These risk factors may be generally stated as the risk that the assumptions and estimates expressed above do not occur.

The Company does not undertake to update any forward-looking statement, whether written or oral, that may be made from time to time by Company or on behalf of the Company except as may be required by law.

Contact:

TraDigital IR
John McNamara
917-658-2602
John@tradigitalir.com

SOURCE: Innovation Beverage Group



View the original press release on ACCESS Newswire

FAQ

What states will IBG's bitters be distributed in through the RNDC partnership?

IBG's bitters will be distributed in six states: California, Oregon, Washington, Hawaii, Arizona, and Michigan through RNDC.

What is IBG's current market share in the Australian cocktail bitters market?

IBG holds a 45% market share in the Australian cocktail bitters market.

What awards has IBG's BITTERTALES brand won?

BITTERTALES won Best in Show and Platinum Medal at the 2020 LA Spirits Awards, plus Gold Medals at the 2018 and 2021 LA Spirits Awards.

How large is RNDC's distribution network for IBG's products?

RNDC operates in 39 states and DC, with $11 billion in revenues and ranks #46 on Forbes's Top Private Companies.
Innovation Beverage Group Ltd

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