IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park

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IBM (NYSE: IBM), the official AI and Cloud sponsor of the US Open, will host a free, AI-powered fan experience in Madison Square Park, New York City, from Thursday, September 10 to Sunday, September 13 during Championship Weekend. The pop-up will feature AI-driven tennis activations such as IBM Serve Speed, Calling the Shots ping pong tables with AI match recaps, and an AI Photobooth, along with immersive live match viewing and official US Open merchandise.

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Join IBM for AI-powered tennis activations, live US Open match viewing, giveaways and more during Championship Weekend

NEW YORK, Aug. 27, 2026 /PRNewswire/ -- IBM (NYSE: IBM), the official AI and Cloud sponsor of the US Open, is bringing the excitement of the US Open back to the heart of New York City at Madison Square Park Thursday, September 10 – Sunday, September 13.

The free, four-day fan experience will transform Madison Square Park into a central hub  for the US Open, offering AI-powered tennis activations, an immersive live viewing experience, official US Open merchandise, and more throughout Championship Weekend. Attendees can expect to experience:

• IBM Serve Speed: A tennis serve simulator that lets attendees see how their serve speed and accuracy stacks up against the pros.   
• Calling the Shots: IBM's AI-enabled ping pong tables that allows attendees to test their skills and serves up an AI-powered recap of the match  
• AI Photobooth: Attendees can snap an AI photo that puts them right inside iconic US Open and NYC personas. 

Since 1992, IBM and the USTA have brought some of the most advanced digital experiences in sports to more than 14 million global tennis fans annually – this year unveiling new enhanced AI-powered innovations, including Live Updates, Serve Quality, and Key Moments. 

WHEN:               

Thursday, September 10 11:00AM–9:00PM ET – hours of operation

• 11:00AM – Activations open to public
• 7:00PM – Women's Singles Semifinals coverage begins
  **Preview time for media available from 9:00AM. Contact Zach Rowe at IBM to schedule  (zrowe@ibm.com)

Friday, September 11 9:00 AM–9:00 PM ET – hours of operation

• 9:00AM – Activations open to public
• 3:00PM – Men's Singles Semifinals coverage begins

Saturday, September 12 11:00 AM–8:00 PM ET – hours of operation

• 11:00AM – Activations open to public
• 4:00PM – Women's Singles Final coverage begins

Sunday, September 13 11:00 AM–7:00 PM ET – hours of operation

• 11:00AM – Activations open to public
• 2:00PM – Men's Singles Final coverage begins

WHERE:           

Madison Square Park
The intersection of Fifth Avenue and Broadway at 23rd Street
New York, NY 10010

The pop-up  is located at the South East corner of Madison Square Park, adjacent to IBM's flagship New York City office at One Madison Avenue.

Media Contact:      

Zach Rowe
IBM Comms,
zrowe@ibm.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/ibm-brings-ai-powered-us-open-fan-experience-back-to-madison-square-park-302861972.html

SOURCE IBM

FAQ

What is the IBM (NYSE: IBM) AI-powered US Open fan experience at Madison Square Park?

The IBM AI-powered US Open fan experience is a free, four-day pop-up in Madison Square Park offering AI tennis activations, live match viewing, and US Open merchandise. According to IBM, it transforms the park into a central hub for Championship Weekend tennis fans.

When will the IBM US Open fan experience take place at Madison Square Park in 2026?

The IBM US Open fan experience runs from Thursday, September 10 to Sunday, September 13. According to IBM, daily hours range roughly from 9:00 AM or 11:00 AM opening to evening closings aligned with US Open semifinal and final match coverage during Championship Weekend.

What AI-powered activities will be available at IBM's US Open fan event in Madison Square Park?

IBM will offer IBM Serve Speed, AI-enabled Calling the Shots ping pong tables, and an AI Photobooth. According to IBM, fans can compare serve speed to pros, get AI-generated match recaps, and create photos placing them inside iconic US Open and New York City personas.

Where exactly is IBM hosting the US Open fan experience in Madison Square Park?

The fan experience is located at the southeast corner of Madison Square Park in New York City. According to IBM, it sits at the intersection of Fifth Avenue and Broadway at 23rd Street, adjacent to IBM’s flagship New York City office at One Madison Avenue.

Is the IBM AI-powered US Open experience in Madison Square Park free to attend?

Yes, the IBM AI-powered US Open fan experience is free and open to the public. According to IBM, activations open each event day during posted hours, allowing fans to enjoy AI tennis experiences, live US Open coverage, and on-site activities without an admission fee.

What are the daily hours for IBM's US Open fan event at Madison Square Park?

Event hours vary by day, generally from morning to evening. According to IBM, Thursday runs 11:00 AM–9:00 PM ET, Friday 9:00 AM–9:00 PM, Saturday 11:00 AM–8:00 PM, and Sunday 11:00 AM–7:00 PM, aligned with US Open semifinal and final broadcasts.