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IBM Expands Software Availability to 92 Countries in AWS Marketplace

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IBM has expanded the availability of its software portfolio to 92 countries in AWS Marketplace, enhancing procurement for clients and enabling them to use their AWS committed spend for IBM software purchases. This move aligns with the growing trend of cloud marketplaces and is expected to drive significant growth in the SaaS software market. The collaboration between IBM and AWS aims to streamline purchasing, shorten the buying cycle, and facilitate the deployment of software solutions.

Positive
  • Expansion of IBM software availability to 92 countries in AWS Marketplace increases global accessibility and procurement efficiency for clients.

  • Clients can now utilize their AWS committed spend for IBM software purchases, leading to cost savings and improved flexibility in software deployment.

  • The expansion aligns with the rapid growth of cloud marketplaces and the increasing demand for SaaS software solutions, reflecting a strategic move by IBM to capture market opportunities.

Negative
  • Potential challenges may arise in terms of competition within AWS Marketplace, as other software vendors also aim to expand their presence globally, potentially impacting IBM's market share.

  • Clients may face difficulties in choosing from the extensive software offerings available in AWS Marketplace, leading to potential decision-making challenges and the need for effective marketing strategies by IBM.

ARMONK, N.Y., May 2, 2024 /PRNewswire/ -- IBM (NYSE: IBM) today announced that the availability of its software portfolio is expanding globally to 92 countries in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors (ISVs) that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). The expansion beyond Denmark, France, Germany, United Kingdom and United States, where the software is currently available, will help make procurement easier for clients, streamline purchasing and create new efficiencies, while allowing them to use their AWS committed spend for IBM software purchases.

According to a Canalys study, cloud marketplaces continue to emerge as the fastest-growing route to market for Software-as-a-Service (SaaS) software, expected to increase to US $45 billion by 2025, up 84% CAGR over five years.* Marketplaces also help shorten the buying cycle, consolidate billing, and make it easier to scale software deployments quickly.

"Both IBM and AWS play a huge role in our success," said Uri Bechar, vice president of software engineering, Redis. "Part of my job is to ensure our organization fulfills our committed spend with AWS and that the purchasing process is streamlined. Buying IBM software in AWS Marketplace gives us more flexibility, enables us to use our committed spend, and ultimately makes the entire process easier so we can deploy faster and start seeing value from our investments. I just go in, click accept, then I'm done."

Today's news provides clients more access to IBM's artificial intelligence (AI) and data technologies within a portfolio of 44 listings and 29 SaaS offerings available for purchase. Included among those technologies are components of the watsonx AI and Data platform, which allow enterprises to build, scale and govern AI workloads. Watsonx.data, a fit-for-purpose data store built on an open data lakehouse architecture, and Watsonx.ai, a next generation enterprise studio for AI builders are available in AWS Marketplace as well as two of IBM's AI Assistants — watsonx Assistant and watsonx Orchestrate. Watsonx.governance is expected to be available soon.

"IBM's global expansion with AWS Marketplace opens up innovation opportunities for our joint customers across the world," said Matt Yanchyshyn, General Manager AWS Marketplace and Partner Services at AWS. "By leveraging the speed and simplified procurement capabilities of AWS Marketplace, customers can now more easily access IBM's cutting-edge solutions, enabling them to accelerate their digital transformation and drive innovation at scale. This expanded collaboration between AWS and IBM reflects our shared commitment to empowering customers with the tools and resources they need to succeed in today's fast-paced environment."

Other software includes IBM's flagship database Db2 Cloud Pak for Data as well as a portfolio of automation software including Apptio, Turbonomic and Instana, and the IBM Security and Sustainability software portfolios - all built on Red Hat OpenShift Service on AWS. The cloud-native software enables clients to deploy on AWS while flexible licensing, including SaaS and subscription, makes it easier for clients to purchase exactly how they want.

IBM is also launching 15 new IBM Consulting professional services and assets on AWS Marketplace, exclusively designed for AWS. These new service offerings are aligned to client needs and demand, focused on data and application modernization, security services, and tailored industry-specific solutions – with generative AI capabilities included in select services. IBM Consulting also brings 24,000 AWS certifications and a dedicated team of experts trained in the latest AWS technologies to help clients with tailored recommendations grounded in industry best practices. 

"By expanding the availability of our software portfolio in AWS Marketplace, organizations around the world will have greater access to a streamlined way to procure many IBM AI and hybrid cloud offerings to help propel their business forward," said Nick Otto, Head of Global Strategic Partnerships, IBM. "Our collaboration with AWS is a prime example of how we're working with other companies to meet the needs of clients, making it as easy as possible for them to do business with IBM and accelerate their transformation journeys."

To learn more about how purchasing IBM Software and solutions in AWS Marketplace is helping clients worldwide scale quicker and leverage new cost and efficiency benefits, please visit ibm.com/aws.

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service.

Visit www.ibm.com for more information.

*Canalys: Hyperscaler cloud marketplaces force greater disruption in SaaS channels (July 2023), available here https://www.canalys.com/insights/hyperscale-cloud-marketplaces-saas-channels.

Media Contact:
Paul DiPerna
Paul.DiPerna@ibm.com 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/ibm-expands-software-availability-to-92-countries-in-aws-marketplace-302133930.html

SOURCE IBM

FAQ

How many countries is IBM's software portfolio expanding to in AWS Marketplace?

IBM's software portfolio is expanding to 92 countries in AWS Marketplace.

What are some of the benefits for clients with IBM software available in AWS Marketplace?

Clients can now use their AWS committed spend for IBM software purchases, enabling cost savings and enhanced flexibility in software deployment.

What are some of the IBM technologies available in AWS Marketplace?

IBM's AI and data technologies, including components of the Watsonx AI and Data platform, are available in AWS Marketplace.

What is the focus of the new IBM Consulting professional services on AWS Marketplace?

The new IBM Consulting professional services on AWS Marketplace are focused on data and application modernization, security services, and tailored industry-specific solutions.

How many new IBM Consulting professional services and assets are launching on AWS Marketplace?

IBM is launching 15 new IBM Consulting professional services and assets on AWS Marketplace.

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The International Business Machines Corporation, nicknamed Big Blue, is an American multinational technology corporation headquartered in Armonk, New York and present in over 175 countries.