IBM Launches Enterprise Advantage Service to Help Businesses Scale Agentic AI
IBM (NYSE: IBM) launched IBM Enterprise Advantage on January 19, 2026, an asset-based consulting service that helps organizations build, govern, and operate tailored internal AI platforms at scale.
Rhea-AI Summary
IBM (NYSE: IBM) launched IBM Enterprise Advantage on January 19, 2026, an asset-based consulting service that helps organizations build, govern, and operate tailored internal AI platforms at scale.
The service integrates IBM Consulting expertise with technology from IBM Consulting Advantage, supports multiple clouds and models (AWS, Google Cloud, Azure, watsonx, open and closed-source), and is available now to redesign workflows, connect AI to systems, and deploy agentic applications in a secured, governed environment.
Positive
- Supported more than 150 client engagements
- Consultant productivity up to 50% using Consulting Advantage
- Compatible with AWS, Google Cloud, Azure, watsonx and open/closed models
- Asset-based service available now for scaled AI platforms
Negative
- None.
Details
News Market Reaction – IBM
The recorded move for IBM in the trading session of this news was -4.68%.
Data tracked by StockTitan Argus. Session date unavailable.
Key Figures
- Client engagements
- more than 150
- AI projects supported by IBM Consulting Advantage
- Productivity uplift
- up to 50%
- Consultant productivity boost using IBM Consulting Advantage
Historical Context
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Introduced IBM Sovereign Core for AI-ready sovereign environments with governance.
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Set timing for Q4 2025 results and investor webcast details.
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Released global study on AI’s role in consumer pre-purchase decisions.
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Extended long-term Wimbledon partnership with watsonx-powered digital experiences.
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Announced global AI-powered learning tools collaboration with Pearson.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
generative ai technical
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New AI‑powered consulting service delivers a secured platform, shared standards, and reusable AI assets to help organizations accelerate growth and drive innovation
Organizations can now use IBM Enterprise Advantage to redesign workflows, connect AI to existing systems, and scale new agentic applications without requiring changes to their cloud providers, AI models, or core infrastructure. This includes Amazon Web Services, Google Cloud, Microsoft Azure, IBM watsonx, and both open‑and closed‑source models, allowing companies to build on their existing investments.
IBM Enterprise Advantage brings together the technical and industry expertise of IBM consultants with technology built from IBM Consulting Advantage, IBM's own internal AI-powered delivery platform. With a growing marketplace of industry‑specific AI agents and applications, IBM Consulting Advantage has already supported more than 150 client engagements and been shown to boost consultants' productivity by up to
Now with the Enterprise Advantage service, IBM is giving clients access to the same proven approach and capabilities to build their own AI platforms and navigate the complex AI marketplace to drive enterprise value.
For example, Pearson, a lifelong learning company, is using this service to build a custom AI‑powered platform that combines human expertise with agentic assistants to manage everyday work and decisions.
A manufacturer company has used Enterprise Advantage to implement its generative AI strategy. This includes identifying high‑value use cases, testing targeted prototypes, and aligning leaders around a scalable, platform‑first strategy. With an Enterprise Advantage solution, the client is now deploying AI assistants using multiple technologies in a secured, governed environment that lays the foundation for expanding generative AI across the enterprise.
"Many organizations are investing in AI, but achieving real value at scale remains a major challenge," said Mohamad Ali, Senior Vice President and Head of IBM Consulting. "We have solved many of these challenges inside IBM by using AI to transform our own operations and deliver measurable results, giving us a proven playbook to help clients succeed. Enterprise Advantage brings this framework to clients by combining human expertise with digital workers and ready-to-use AI assets so they can scale AI with confidence and achieve meaningful impact."
Enterprise Advantage is available now.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications, airline, and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to effect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service.
Visit www.ibm.com for more information.
Media contact:
IBM
Elizabeth Brophy
Elizabeth.Brophy@ibm.com
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SOURCE IBM
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