IceCure Announces Shero Imaging is First to Offer Breast Cancer Cryoablation Procedures in Missouri with ProSense®
Rhea-AI Summary
IceCure Medical (NASDAQ: ICCM) announced that Shero Imaging in St. Louis, Missouri is the first clinic in the state to offer breast cancer cryoablation using the ProSense® system. The release notes FDA marketing authorization for ProSense® for low-risk breast cancer and inclusion in proposed medical society guidelines for the approved population. Procedures at Shero Imaging will be performed by founder and board-certified breast radiologist Dr. Tish Singer, expanding local patient access to a minimally invasive alternative to surgical tumor removal.
Positive
- ProSense received FDA marketing authorization for treatment of low-risk breast cancer
- ProSense included in proposed medical society guidelines for the approved patient population
- First Missouri clinic (Shero Imaging) to offer ProSense breast cryoablation
- Procedures to be performed by board-certified breast radiologist Dr. Tish Singer
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
ICCM was up 1.84% pre-news while several medical device peers (LUNG, VNRX, APYX, BDMD) showed declines and TELA was modestly positive, pointing to a stock-specific move rather than a sector-wide rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 28 | Guideline inclusion | Positive | +0.0% | ASBrS draft guidelines include cryoablation for low-risk breast cancer patients. |
| Jan 12 | Operational update | Positive | -5.5% | Record ProSense® sales and cash update alongside recent FDA authorization. |
| Dec 17 | Sales outlook | Positive | +8.7% | Company expects record Q4 North American sales after FDA authorization. |
| Dec 10 | Clinical data | Positive | +3.1% | Four independent RSNA studies report strong ProSense® cryoablation outcomes. |
Recent positive ProSense® and regulatory milestones have produced mixed reactions, with some strong gains but also at least one notable selloff on good news.
Over the past few months, IceCure highlighted key milestones around its ProSense® cryoablation platform. An Oct 2025 FDA marketing authorization and expectations for record Q4 North American sales on Dec 17 coincided with a 8.68% gain. Scientific validation at RSNA 2025 on Dec 10 saw a 3.11% rise. However, a shareholder letter on Jan 12 reporting record $3.4M sales and $8.9M cash led to a -5.46% move. The Jan 28 guidelines news had a flat reaction, underscoring inconsistent trading responses to otherwise positive developments.
Market Pulse Summary
This announcement underscores continued U.S. uptake of IceCure’s ProSense® system following FDA marketing authorization for low-risk breast cancer, with Shero Imaging becoming the first Missouri clinic to offer breast cryoablation. In recent months, the company reported record ProSense® sales of about $3.4M, cash of roughly $8.9M, and supportive draft treatment guidelines. Investors may watch how additional site installations, reimbursement at $4,049, and evolving guidelines translate into system placements and procedure volumes over time.
Key Terms
cryoablation medical
fda marketing authorization regulatory
fibroadenomas medical
AI-generated analysis. Not financial advice.
ProSense® system recently received FDA marketing authorization for the treatment of low-risk breast cancer
Cryoablation for breast cancer is now included in proposed medical society guidelines for the approved patient population

Dr. Singer commented, "Shero Imaging is bringing IceCure breast cryoablation out of the ivory towers and making it accessible to patients across the country. From our
"It is highly encouraging to see innovative breast care centers like Shero Imaging be in a position to grow beyond diagnostics and imaging into treatment with ProSense®. Breast radiologists are uniquely well qualified to adopt ProSense® to immediately freeze cancer in its tracks for the indicated patient population," stated IceCure's VP of Sales,
About ProSense®
The ProSense® Cryoablation System is the first and only medical device to receive FDA marketing authorization for the local treatment of low-risk breast cancer with adjuvant endocrine therapy for women aged 70 and above, including patients who are not suitable for surgical alternatives for breast cancer treatment. A full list of benefits and risks can be found on the Company's website.
ProSense® is a minimally invasive cryosurgical tool that provides the option to destroy tumors by freezing them. The system uniquely harnesses the power of liquid nitrogen to create large lethal zones for maximum efficacy in tumor destruction in benign and cancerous lesions, including in the breast, kidney, lung, and liver.
ProSense® enhances patient and provider value by accelerating recovery, reducing pain, surgical risks, and complications. With its easy, transportable design and liquid nitrogen utilization, ProSense® opens the door to fast and convenient office-based procedures for breast tumors.
About IceCure Medical
IceCure Medical (NASDAQ: ICCM) develops and markets advanced liquid-nitrogen-based cryoablation therapy systems for the destruction of tumors (benign and cancerous) by freezing, with the primary focus areas being breast, kidney, bone and lung cancer. Its minimally invasive technology is a safe and effective option to surgical tumor removal that is easily performed in a relatively short procedure. The Company's flagship ProSense® system is marketed and sold worldwide for the indications cleared and approved to date including in the
Forward Looking Statement
This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and other Federal securities laws. Words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" and similar expressions or variations of such words are intended to identify forward-looking statements. For example, IceCure is using forward looking statements in this press release when it discusses the proposed inclusion of ProSense® cryoablation in medical society treatment guidelines. Historical results of scientific research and clinical and preclinical trials do not guarantee that the conclusions of future research or trials will suggest identical or even similar conclusions. Important factors that could cause actual results, developments and business decisions to differ materially from those anticipated in these forward-looking statements include, among others: the Company's planned level of revenues and capital expenditures; the Company's available cash and its ability to obtain additional funding; the Company's ability to market and sell its products; legal and regulatory developments in the United States and other countries; the Company's ability to maintain its relationships with suppliers, distributors and other partners; the Company's ability to maintain or protect the validity of its patents and other intellectual property; the Company's ability to expose and educate medical professionals about its products; political, economic and military instability in the Middle East, specifically in Israel; as well as those factors set forth in the Risk Factors section of the Company's Annual Report on Form 20-F for the year ended December 31, 2024 filed with the SEC on March 27, 2025, and other documents filed with or furnished to the SEC which are available on the SEC's website, www.sec.gov. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
IR Contact:
Email: investors@icecure-medical.com
Michael Polyviou
Phone: 732-232-6914
Logo: https://mma.prnewswire.com/media/2319310/IceCure_Medical_Logo.jpg
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SOURCE IceCure Medical