IceCure Medical Kicks Off its Post-Marketing "ChoICE" Study for the Low-Risk Breast Cancer Treatment at First U.S Clinical Site
Rhea-AI Summary
IceCure Medical (Nasdaq: ICCM) has initiated its post-marketing ChoICE Study in the U.S. by signing an agreement with West Cancer Center & Research Institute in Germantown, Tennessee as the first clinical site. The study evaluates the ProSense® cryoablation system for treating low-risk breast cancer following U.S. FDA marketing authorization granted in October 2025.
The ChoICE Study is planned to enroll up to 400 patients across 30 U.S. sites, collecting real-world data to support clinical adoption and access for eligible patients. The West Cancer Center site will be led by breast surgical oncologist Dr. Richard Gilmore at the Margaret West Comprehensive Breast Center.
Positive
- First U.S. ChoICE Study site activated with West Cancer Center & Research Institute
- Up to 400 patients planned across 30 U.S. sites for real-world ProSense® data
- Post-marketing study follows FDA marketing authorization received in October 2025
Negative
- None.
Market reaction after post-marketing study launch: ICCM -6.49% in the Jul 27 session
In the Jul 27 session, ICCM declined 6.49%, reflecting a notable negative market reaction. Argus tracked a trough of -7.8% from its starting point during tracking. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jul 06 | FDA adoption update | Positive | -14.0% | Brazilian commercial adoption expanded following FDA marketing authorization for low-risk breast cancer. |
| Jun 25 | Nasdaq compliance | Positive | -24.5% | Company regained compliance after closing bid exceeded the minimum price for ten days. |
| Jun 23 | Clinical evidence update | Positive | +3.2% | Peer-reviewed publication reported cryoablation advantages and a 99.02% recurrence-free rate. |
| Jun 17 | Private placement | Positive | +200.5% | Company priced a $5.5 million private placement at $3.00 per share. |
| Jun 17 | Commercial adoption update | Positive | +200.5% | Active U.S. commercial install base increased 70% following FDA marketing authorization. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent positive operational and regulatory announcements produced mixed outcomes, with both strong gains and notable declines.
Key Terms
cryoablation medical
post-marketing study regulatory
real-world data technical
FDA marketing authorization regulatory
AI-generated analysis. How Rhea-AI works. Not financial advice.
Company signed agreement with the West Cancer Center & Research Institute, the first clinical site for its post-marketing study for ProSense® cryoablation in the treatment of low-risk breast cancer
"We are pleased to welcome West Cancer Center & Research Institute to the ChoICE Study," said Eyal Shamir, Chief Executive Officer of IceCure Medical. "We believe each new site adds important momentum as we work with leading clinical teams across the
The ChoICE Study builds on the Company's clinical efforts in breast cancer cryoablation, demonstrating its ongoing commitment to advancing evidence-based care for leading cancer diagnosis in women globally.
The site will be led by Dr. Richard
About the ChoICE Study
The ChoICE Study will evaluate ProSense® cryoablation with endocrine therapy for low-risk, early-stage breast cancer in patients aged 70 years and above.
ProSense® is cleared by the
Under the approved study design, 30 participating sites will serve both as ChoICE Study sites and as active commercial sites, enabling them to enroll and treat a total of 400 patients while also offering ProSense® cryoablation to appropriate patients who are not participating in the ChoICE Study. This dual pathway expands access to breast cancer cryoablation and reflects increasing interest from eligible patients seeking a minimally invasive alternative outside the study setting.
About IceCure Medical
IceCure Medical (Nasdaq: ICCM) develops and markets advanced liquid-nitrogen-based cryoablation therapy systems for the destruction of tumors (benign and cancerous) by freezing, with the primary focus areas being breast, kidney, bone and lung cancer. Its minimally invasive technology is a safe and effective option to surgical tumor removal that is easily performed in a relatively short procedure. The Company's flagship ProSense® system is marketed and sold worldwide for the indications cleared and approved to date including in the
About West Cancer Center & Research Institute
West Cancer Center & Research Institute has proudly served the Mid-South for 47 years and continues as the leader in adult cancer care. Recognized for their talented team of oncology specialists, state-of-the-art technology, robust clinical trial program and personalized approach to care, West is committed to achieving the most positive outcomes and preserving quality of life.
Forward Looking Statements
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the "safe harbor" created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as "believe," "expect," "may," "should," "could," "seek," "intend," "plan," "goal," "estimate," "anticipate" or other comparable terms. For example, the Company is using forward-looking statements when it discusses the West Cancer Center & Research Institute serving as the first U.S. clinical site for the ChoICE Study; the progress of the ChoICE Study; the enrollment and treatment of up to 400 patients across 30 U.S. clinical sites; the ability of participating sites to serve both as ChoICE Study centers and active commercial sites and to offer ProSense® cryoablation to eligible patients who are not participating in the ChoICE Study; the potential for the ChoICE Study and the resulting data to support clinical and commercial adoption of ProSense® and broader patient access; and the Company's efforts to expand real-world experience with ProSense® and access to minimally invasive cryoablation for eligible breast cancer patients. Historical results of scientific research and clinical and preclinical trials do not guarantee that the conclusions of future research or trials will suggest identical or even similar conclusions. Important factors that could cause actual results, developments and business decisions to differ materially from those anticipated in these forward-looking statements include, among others: the Company's planned level of revenues and capital expenditures; the Company's available cash and its ability to obtain additional funding; the Company's ability to market and sell its products; legal and regulatory developments in the United States and other countries; the Company's ability to maintain its relationships with suppliers, distributors and other partners; the Company's ability to maintain or protect the validity of its patents and other intellectual property; the Company's ability to expose and educate medical professionals about its products; political, economic and military instability in the Middle East, specifically in Israel; as well as those factors set forth in the Risk Factors section of the Company's Annual Report on Form 20-F for the year ended December 31, 2025 filed with the SEC on March 17, 2026, and other documents filed with or furnished to the SEC which are available on the SEC's website, www.sec.gov. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Investor Contact
Meir Peleg
investors@icecure-medical.com
+1-888-902-5716
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SOURCE IceCure Medical