IGT Levels Up Player Experience at US Casinos with Launch of RISE55 Cabinet
- Launch of innovative RISE55 cabinet with 55-inch ultra-HD curved display and enhanced audio technology
- Strong game portfolio including premium-leased and for-sale titles
- Multiple deployment opportunities across US casinos
- Magic Treasures Gold game features five jackpot levels and builds upon previous successful version
- None.
Insights
IGT's new RISE55 cabinet combines premium features with strong game content, expanding revenue potential across US casinos.
IGT's new RISE55 cabinet represents a strategic hardware expansion with notable technological advancements designed to capture player attention and drive casino floor performance. The 55-inch ultra-HD curved display creates a visually immersive experience, while the enhanced audio and ergonomic design address the increasingly important player comfort factors that influence session duration.
What makes this launch particularly significant is IGT's dual-channel distribution strategy. By supporting both premium-leased and for-sale business models, IGT is positioning the hardware to generate diverse revenue streams - recurring revenue from participation agreements in the premium segment alongside immediate capital returns from direct sales.
The content strategy demonstrates market savvy by building on existing intellectual property. The Magic Treasures Gold launch title leverages a previously successful game while introducing enhanced features like the upgraded Money Ball mechanic and five jackpot levels. This evolution-not-revolution approach reduces adoption risk while still delivering fresh experiences.
The phased deployment beginning in late May with additional rollouts throughout summer suggests a measured approach that allows for operational optimization. For casino operators seeking to refresh their floors, the emphasis on serviceability mentioned by IGT's President indicates attention to total cost of ownership considerations beyond initial appeal.
The simultaneous release of for-sale core titles Treasure Blast and Wolf Run Wild Moon establishes a content pipeline that should maintain operator interest beyond the initial deployment phase, critical for sustained performance in the competitive casino equipment space.
Company's stunning new slots cabinet features crisp visuals on an ultra-HD 55-inch curved screen, an innovative merchandising package and is backed by strong games such as Magic Treasures Gold
"The RISE55 cabinet was crafted with the highest considerations for performance, comfort and serviceability, and is supported by a strong portfolio of multi-level progressive games," said Nick Khin, IGT President, Global Gaming. "The U.S. market arrival of IGT's RISE55 cabinet marks an exciting expansion of our hardware portfolio, providing our customers with a highly anticipated cabinet for engaging players and showcasing hot new IGT games such as Magic Treasures Gold."
The RISE55 cabinet first hit casino floors in late May, with additional deployments planned through the summer. As the hardware's Class III premium launch title, Magic Treasures Gold is a visually stunning multi-level progressive ("MLP") game with features that build upon the success of IGT's award-winning Magic Treasures game, including a leveled-up version of the Money Ball feature. Magic Treasures Gold has two base game themes, Emperor and Empress, each with a unique bonus event, free games and cash spins respectively, and five compelling jackpot levels.
This month, IGT also released for-sale core titles on the RISE55 cabinet including much-anticipated games Treasure Blast™ and Wolf Run Wild Moon™.
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About IGT
IGT (NYSE: IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 jurisdictions around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 11,000 employees. For more information, please visit www.igt.com.
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SOURCE International Game Technology PLC
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