DeepIntent Expands HealthFirst™ Media Suite with Audio Package, Connecting Healthcare Brands to Trusted Streaming Publishers

Rhea-AI Summary

DeepIntent has launched its HealthFirst™ Audio Package, a new digital audio advertising solution targeting healthcare marketers. The package features premium inventory from major partners including iHeartMedia (NYSE:IHRT) and SiriusXM Media, designed to reach healthcare providers and patients during screen-free moments.

According to EMARKETER data, U.S. consumers will spend 1 hour and 25 minutes daily with digital audio in 2025. The platform reaches over 69% of healthcare providers through its premium inventory, offering streamlined activation, fraud-free supply, and compliance with pharmaceutical advertising standards.

Positive

• Platform reaches over 69% of healthcare providers through premium inventory
• Strategic partnerships with major audio platforms iHeartMedia and SiriusXM Media
• Targets growing digital audio consumption market, projected at 1 hour 25 minutes daily by 2025

Negative

• None.

Insights

Digital Media Advertising Expert

iHeartMedia's partnership with DeepIntent expands its healthcare advertising footprint, potentially driving new revenue streams.

This partnership between iHeartMedia and DeepIntent represents a strategic move into the lucrative healthcare advertising space. By becoming a leading partner in DeepIntent's HealthFirst™ Audio Package, iHeartMedia is positioning itself to capture a larger share of pharmaceutical ad spending, which traditionally commands premium rates in the advertising ecosystem.

The timing is particularly advantageous, as digital audio consumption continues to grow substantially. According to the data cited, U.S. consumers will average 1 hour and 25 minutes daily with digital audio in 2025, nearly matching time spent on social media. This shift in media consumption patterns creates a compelling opportunity for iHeartMedia to monetize its audio inventory at potentially higher rates through specialized healthcare targeting.

Most notably, DeepIntent's analysis showing 69% of healthcare providers are reachable through this premium inventory presents a particularly valuable proposition. Healthcare provider audiences are among the most coveted and difficult to reach effectively, typically commanding significant CPM premiums. This partnership potentially allows iHeartMedia to package and sell their inventory to pharmaceutical advertisers at higher rates than general advertising.

The pharmaceutical advertising sector is heavily regulated but also characterized by substantial marketing budgets and higher margins. By partnering with DeepIntent, which has specialized compliance infrastructure for healthcare advertising, iHeartMedia can potentially reduce barriers to entry in this lucrative vertical while leveraging its extensive audio reach.

NEW YORK, Sept. 30, 2025 /PRNewswire/ -- DeepIntent, the leading healthcare demand-side platform, today unveiled its HealthFirst™ Audio Package, offering healthcare advertisers premium, precision-targeted access to digital audio at scale. Featuring curated supply from iHeartMedia, SiriusXM Media, and more, the turnkey offering is designed to maximize campaign performance by connecting brands with patients and providers during high-attention, screen-free moments.

"Audio is rapidly emerging as a powerful complement to omnichannel strategies, offering both scale and unique moments of attention," said Chris Paquette, Founder and CEO of DeepIntent. "By bringing our HealthFirst™ framework to premium streaming audio, we're giving healthcare advertisers a powerful way to drive outcomes with patients and providers through one of the most resonant, high-growth and high-performing channels in digital media."

With high attention and low ad avoidance, digital audio delivers uninterrupted exposure that builds contextual and emotional resonance, reinforcing messaging across channels. According to EMARKETER, U.S. consumers will average 1 hour and 25 minutes per day with digital audio in 2025--just 2 minutes shy of their daily time spent browsing social media. For healthcare advertisers, that shift represents a massive opportunity: DeepIntent's analysis shows more than69% of healthcare providers are reachable through the HealthFirst™ Audio Package's premium inventory.

"iHeartMedia is thrilled to be a leading partner in DeepIntent's new HealthFirst™ Audio Package. This launch reflects the growing demand for audio as a trusted and high-performing medium in the pharma space and will bring healthcare brands the precision, quality, compliance and scale they need to reach their audiences," said John Lilliquist, SVP at iHeartMedia Health. "This next phase of our partnership unlocks new opportunities to activate premium patient and provider audiences against premium inventory, and we're excited for what's ahead."

Audio continues to grow as a complementary channel in omnichannel strategies, enabling moments of focused engagement that extend brand reach and improve recall. Designed specifically for healthcare, DeepIntent's HealthFirst™ Audio Package offers:

• Premium Media Access: Optimized inventory from leading publishers like iHeartMedia, SiriusXM Media, and more.
• Patient & Provider Reach: Purpose-built connections to audiences that matter most in healthcare.
• Streamlined Activation: Fast, easy setup within the DeepIntent DSP for impactful campaign launches.
• Transparency & Trust: Fraud-free supply aligned with the strict standards of pharmaceutical advertising.

"The growth of programmatic audio presents an incredible opportunity for healthcare marketers," said Francis D'Hondt, SVP of Addressable Health at KINESSO. "With its unique ability to deliver highly relevant messaging in an attention-rich format, audio offers unmatched potential to engage both patients and providers in meaningful ways. We're excited about DeepIntent's HealthFirst™ Audio Package, which makes activating in this channel more impactful than ever."

The DeepIntent HealthFirst™ Audio Package is now available for activation within the DeepIntent DSP.

About DeepIntent

DeepIntent is the leading healthcare demand-side platform (DSP), purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world's top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent's platform delivers measurable audience quality and script lift at scale. Learn more at www.deepintent.com.

About iHeartMedia, Inc.

iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart's broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with five times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.

About Sirius XM Holdings Inc.

SiriusXM is the leading audio entertainment company in North America with a portfolio of audio businesses including its flagship subscription entertainment service SiriusXM; the ad-supported and premium music streaming services of Pandora; an expansive podcast network; and a suite of business and advertising solutions. Reaching a combined monthly audience of approximately 160 million listeners, SiriusXM offers a broad range of content for listeners everywhere they tune in with a diverse mix of live, on-demand, and curated programming across music, talk, news, and sports. For more about SiriusXM, please go to: www.siriusxm.com.

Press Contact
press@deepintent.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/deepintent-expands-healthfirst-media-suite-with-audio-package-connecting-healthcare-brands-to-trusted-streaming-publishers-302570276.html

SOURCE DeepIntent

FAQ

What is DeepIntent's new HealthFirst™ Audio Package offering for healthcare advertisers?

DeepIntent's HealthFirst™ Audio Package offers premium, precision-targeted access to digital audio advertising through partnerships with iHeartMedia and SiriusXM Media, designed to reach healthcare providers and patients during screen-free moments.

What percentage of healthcare providers can be reached through DeepIntent's audio package?

The HealthFirst™ Audio Package can reach over 69% of healthcare providers through its premium inventory network.

How much time will U.S. consumers spend with digital audio in 2025?

According to EMARKETER, U.S. consumers will spend an average of 1 hour and 25 minutes per day with digital audio in 2025.

What are the key features of DeepIntent's HealthFirst™ Audio Package?

The key features include premium media access from leading publishers, targeted patient and provider reach, streamlined activation within the DeepIntent DSP, and fraud-free supply aligned with pharmaceutical advertising standards.