Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.
automationtechnical
Automation is the use of technology to perform tasks with minimal human intervention, often replacing manual work with machines or software. It matters to investors because it can increase efficiency, reduce costs, and enable faster decision-making, potentially leading to higher profits and competitive advantages for businesses.
digital transformation servicestechnical
Services that help organizations redesign how they operate, sell and serve customers by adopting digital tools, software and cloud-based processes; think of it as renovating a house so lights, locks and heating become smart, connected and easier to manage. Investors care because these services can raise a company’s efficiency and revenue potential, shift costs from one-time purchases to recurring fees, and change a firm’s competitive standing and future cash flow profile.
customer journey servicestechnical
Customer journey services are professional offerings that help businesses map, design and manage every step a person takes from first hearing about a product to becoming a repeat buyer, often across websites, apps, stores and support channels. For investors, these services matter because improving that “path” can raise sales, cut marketing waste and boost repeat business—similar to redesigning a store layout and hiring guides so shoppers find and buy more easily.
isg provider lenstechnical
ISG Provider Lens is a recurring market report from an independent technology and services research firm that rates and compares companies that sell IT, cloud, outsourcing and related services. Investors use it like a product review or buyer’s guide: it highlights which vendors are strongest in particular areas, flags market trends and competitive shifts, and can affect how well a supplier is seen to win contracts and grow revenue.
Enterprise digital initiatives deliver returns on investment as national policies accelerate IT modernization, AI innovation, ISG Provider Lens® report says
SÃO PAULO--(BUSINESS WIRE)--
Enterprises in Brazil are pursuing disciplined execution of digital initiatives to achieve measurable gains from AI, data and automation investments, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.
The 2026 ISG Provider Lens® Digital Business Innovation Services report for Brazil finds that organizations are aligning transformation strategies with national priorities as government programs promote large-scale digitization and AI adoption. The new Brazil Industrial Policy aims to digitize most domestic industries, while the Brazilian Artificial Intelligence Plan is directing significant investment toward expanding AI capabilities and positioning the country as a leader in sustainable and inclusive AI development.
“Brazilian digital agendas are now defined by ambition and fiscally responsible execution,” said Shafqat Azim, partner at ISG. “Enterprises are pursuing initiatives that can withstand budget scrutiny while still advancing strategic capabilities, which is forcing a more disciplined approach to AI adoption.”
Brazilian enterprises are focusing on scaling AI use cases that produce quantifiable returns, following an earlier phase of experimentation that yielded mixed outcomes. As in other markets, IT departments are increasing spending on AI initiatives, which now account for a significant share of budget growth, while applying stricter evaluation criteria to ensure projects deliver measurable improvements. This approach reflects a broader emphasis on selecting fewer, higher-impact initiatives that advance strategic objectives.
Modernizing data environments is a key part of enterprise programs to effectively deploy AI at scale. Many companies in Brazil are unifying fragmented data across disconnected systems by investing in integrated architectures that improve data quality and accessibility. These efforts enable more accurate insights through advanced analytics, allowing enterprises to improve decision-making and operational performance.
Enterprises in Brazil are also redesigning workflows and customer interactions to create more consistent and personalized experiences across channels. They are using AI and automation to better understand customer behavior, anticipate demand and streamline processes across front- and back-office functions. In sectors such as banking, this shift has already led to structural changes, including the closure of thousands of physical branches as digital channels become the primary mode of engagement, ISG says.
“The enterprises that succeed in Brazil will be those that treat AI as part of a broader operating model shift rather than a standalone technology initiative,” said Adriana Frantz, lead author of the report. “Service providers are updating their offerings to support this approach, expanding consulting and strategy services to help clients define priorities and identify promising use cases.”
The report also explores other trends affecting digital business transformation in Brazil, including the growing need for workforce AI readiness and the increasing importance of accelerators and proprietary solutions from providers to reduce implementation time.
For more insights into the challenges facing enterprises carrying out digital transformation in Brazil, along with ISG’s advice for overcoming them, see the ISG Provider Lens Focal Points briefing here.
The report evaluates the capabilities of 48 providers across three quadrants: Digital Transformation Services for Large Accounts, Digital Transformation Services for Midmarket and Customer Journey Services.
The report names Accenture, AI/R, BRQ, Cadastra, Deloitte, Globant, MadeInWeb and Stefanini as Leaders in two quadrants each. It names act digital, Brivia, CI&T, Deal, Dedalus, Falconi, GhFly, ilegra, Meta, NTT DATA and TIVIT as Leaders in one quadrant each.
In addition, SoftDesign, Spassu and Valtech are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.
The 2026 ISG Provider Lens Digital Business Innovation Services report for Brazil is available to subscribers or for one-time purchase on this webpage.
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.
