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Information Services Group (ISG) reports a significant increase in European demand for digital supply chain services over the past 24 months. Service providers are adapting their approaches based on clients' digital maturity levels, from basic process standardization to advanced AI-driven solutions. The market emphasis in Europe differs from the U.S., with greater focus on digitalization, sustainability, risk management, regulatory compliance, and resilience.

The transformation is driven by Industry 4.0, political unrest, and regulations. Key technologies include predictive analytics, automation, AI, IoT, digital twins, and blockchain. Generative AI is gaining traction in procurement, supply chain execution, and after-sales services. The report evaluates 33 providers across four quadrants, with Accenture and Capgemini leading in all categories.

Brazilian enterprises are embracing generative AI (GenAI) to enhance workplace efficiency and innovation, according to ISG's 2024 Future of Work Services report. Large companies are leading GenAI adoption despite challenges in infrastructure, training, and data security. The transformation includes maintaining hybrid work practices post-pandemic, implementing digital collaboration tools, and investing in employee well-being programs.

Companies are deploying advanced technologies like chatbots and RPA in HR and finance. While smaller firms face adoption challenges due to economic constraints, many organizations remain committed to workplace digital transformation. The report highlights trends in device lifecycle management, sustainability initiatives, and the shift from SLA to XLA metrics-based agreements.

Information Services Group (ISG) has launched a research study examining Salesforce ecosystem service providers, with results to be published in ISG Provider Lens™ reports for Brazil, Germany, the U.K., and U.S. markets in April 2025. The study will focus on Salesforce implementation and managed application services, particularly emphasizing generative AI integration through Salesforce Data Cloud, Einstein AI, and Agentforce.

The research will evaluate over 150 Salesforce partners across six key quadrants: AI-Powered Multicloud Implementation, Core Clouds Implementation for Midmarket, Marketing and Commerce Implementation, Managed Services for Large Enterprises, Managed Services for Midmarket, and Industry Clouds Implementation.

Swiss companies are taking a more measured approach to adopting Digital Employee Experience (DEX) platforms compared to other Western European nations, according to ISG's 2024 Provider Lens™ report. While increasing budget allocations for DEX platforms and AI-powered monitoring tools, Swiss organizations are balancing technological innovation with sustainability goals and traditional values of quality and precision.

The report highlights Switzerland's unique challenges, including a skills shortage and changing workforce demographics. Swiss workplaces are transforming physical offices into innovation hubs while addressing carbon footprint reduction and circular economy principles. The study evaluates 39 providers across five quadrants, with Swisscom and Wipro named as Leaders in all categories.

Digital Employee Experience (DEX) is gaining traction in German organizations as they invest more in tools and services to enhance workplace satisfaction, according to ISG's 2024 Provider Lens™ report. With nearly half of employees struggling with work pace and volume, companies are implementing AI-based solutions and smart features to improve productivity and reduce workplace anxiety.

Modern DEX tools focus on reducing problems through AI-based issue resolution, digital experience monitoring, unified endpoint management, and IT asset management. The report evaluates 38 providers across five quadrants, with Bechtle, Capgemini, and Infosys named as Leaders in all categories. HCLTech earned recognition as the global ISG CX Star Performer for 2024 among DEX providers.

Information Services Group (ISG) predicts that by 2026, 50% of enterprises will utilize integrated intelligent automation technologies to optimize digital efficiencies. According to ISG's 2024 Buyers Guides for Intelligent Automation, companies will increasingly leverage these technologies to connect applications across cloud environments, enhancing efficiency and decision-making. The research identifies four key software categories: process automation platforms, conversational automation, intelligent document processing, and process discovery and mining. ServiceNow emerged as the leading provider across all categories, followed by UiPath and Microsoft. ISG projects that only 20% of enterprises will effectively use generative AI for business improvements through 2026.

Germany's application development and maintenance (ADM) services market is experiencing significant growth, driven by cloud computing, mobile applications, and GenAI adoption. The mobile app market has surged 78% over four years, while cloud computing grows at 25% annually, making Germany Europe's largest cloud market. Enterprises are increasingly seeking localized expertise to ensure security compliance and cultural adaptation. As Europe's second-largest security technology market, Germany emphasizes cybersecurity in development. However, the country faces a significant shortage of skilled software developers, particularly in data engineering and DevOps, while requiring specialized talent for German-language AI model training.

According to a new ISG Provider Lens™ report, Brazilian enterprises are increasingly seeking secure, scalable cloud platforms for generative AI (GenAI) applications, driving growth in the AWS ecosystem. While most companies are still in the proof-of-concept phase, there's significant interest in automating administrative tasks and improving customer interactions through chatbots.

The report highlights that application modernization, data modernization, and cloud migration are key drivers of AWS adoption in Brazil. Companies are also focusing on data governance and cost optimization through FinOps practices. The study evaluates 43 providers across five quadrants, with Accenture and dataRain emerging as Leaders in four quadrants each.

Machine learning integration in Workday's platform is enabling better strategic decisions for businesses, according to ISG's 2024 Provider Lens™ report. The Workday ecosystem is experiencing growth driven by increased demand for analytics and predictive insights. System integrators and implementation consultants are supporting Workday's enhanced analytics and ML functionality, helping organizations manage workforces, comply with regulations, and improve employee experience.

The report evaluates 20 providers across three service quadrants, with Accenture, Cognizant, Deloitte, Kainos, PwC and Strada named as Leaders in all categories. Partners are leveraging opportunities through Workday Extend for customized applications and supporting ESG reporting requirements in Europe.