illumin Adds New Chief Revenue Officer and New Senior Vice President of Marketing to Leadership Team

Rhea-AI Summary

illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF), a journey advertising technology company, has announced two key additions to its leadership team, effective August 2024. Liz Ritzcovan joins as Chief Revenue Officer (CRO), responsible for global sales, account management, and customer support. She brings extensive experience from roles at Hustle, Namagoo, Foursquare, and other leading advertising and marketing companies. Bridget Westerholz joins as Senior Vice President of Marketing (SVP), leveraging her experience in agencies and brands to lead global marketing efforts. Previously, she held leadership positions at SPUD and Happy Planet Foods, as well as advertising agencies like FUSE Create and DDB Canada.

CEO Simon Cairns expressed enthusiasm about the new hires, emphasizing their potential to drive focus on supporting agency and brand customers. Both new executives expressed excitement about joining illumin and contributing to its growth and market transformation.

Positive

• Addition of experienced executives to key leadership positions
• New CRO brings extensive experience from major advertising and marketing companies
• New SVP of Marketing has diverse background in both agency and brand environments
• Potential for improved sales and marketing strategies with new leadership

Negative

• None.

New CRO and SVP Bring Deep Experience in Advertising, Agencies and Brands

TORONTO, Aug. 07, 2024 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (“illumin” or “Company”), a journey advertising technology company that empowers marketers to make smarter decisions about communicating with online consumers, today announced the additions of a new Chief Revenue Officer and new Senior Vice President of Marketing, effective August 2024.

New Chief Revenue Officer (CRO)

Liz Ritzcovan joins illumin as Chief Revenue Officer in August 2024, taking charge of all sales, account management and customer support across illumin’s operations worldwide.

Prior to joining illumin, Ms. Ritzcovan served as Chief Revenue Officer of Hustle, a person to person reach platform used by brands, agencies, non-profits and governments to engage target audiences wherever and however they want to connect.

Ms. Ritzcovan also served as CRO for Namagoo, Foursquare, Bazaarvoice, Sizmek and Parade Media Group – all leading companies in and around advertising and marketing in their respective spaces.

Prior to her time as CRO, Ms. Ritzcovan held senior leadership positions in Yahoo Inc and Time Inc, both in marketing solutions and client services. She started her career in advertising and eventually developed her own agency.

Based in Connecticut, Ms. Ritzcovan started with the Company in August 2024.

“I am beyond thrilled to join illumin as the CRO, and be a part of this incredible team as we drive future growth and continued go-to-market transformation. Given the ever-crowded media landscape, illumin has continued to stand out as an evolved platform empowering brands and agencies to connect to the right customers, at the right time and in the right medium. I look forward to getting in market and working closely with our current customers and new prospects to drive service and results adds Ms. Ritzcovan."

New Senior Vice President of Marketing (SVP)

Bridget Westerholz joins illumin as SVP of Marketing in August 2024, leveraging off her direct experience inside of agencies and brands to take over the Company’s global marketing efforts.

Prior to joining illumin, Ms. Westerholz served as VP of Marketing for SPUD, western Canada’s leading online and retail natural grocery retailer. At SPUD, she rebuilt their brand strategy, product marketing plans and transactional campaigns to deliver best-ever results with their customers.

Prior to SPUD, Ms. Westerholz served as VP of Marketing and Sales for Happy Planet Foods, one of Canada’s largest and most loved natural food and juice companies.

Before steering brands, Ms. Westerholz also served in several leadership positions inside advertising agencies including SVP and Managing Director of FUSE Create and VP of Client Services for DDB Canada.

Commented Ms. Westerholz; "I am excited to join illumin as the SVP of Marketing. This is an incredible opportunity to be part of a dynamic team committed to innovation and excellence. I'm excited to bring my passion for storytelling and data-driven strategies to illumin and work alongside such talented professionals to understand our customer and elevate and strengthen our brand."

Simon Cairns, illumin’s Chief Executive Officer, commented, “I am very pleased to welcome two new members to the illumin leadership team and drive focus on how to best support our agency and brand customers in their success with illumin.”

About illumin:

illumin is a journey advertising platform that enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. The Company’s mission is to illuminate the path for brands to connect with their customers through the power of data-driven advertising. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe.

Disclaimer with regard to forward-looking statements

Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, illumin does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

For further information, please contact:

Steve Hosein Investor Relations Coordinator illumin Holdings Inc. 416-918-5647 investors@illumin.com

David Hanover Investor Relations – U.S. KCSA Strategic Communications 212-896-1220 dhanover@kcsa.com

FAQ

Who are the new executives joining illumin Holdings Inc. (ILLMF) in August 2024?

illumin Holdings Inc. (ILLMF) is adding Liz Ritzcovan as Chief Revenue Officer and Bridget Westerholz as Senior Vice President of Marketing to its leadership team in August 2024.

What is Liz Ritzcovan's background before joining illumin Holdings Inc. (ILLMF)?

Before joining illumin, Liz Ritzcovan served as Chief Revenue Officer at Hustle and held CRO positions at companies like Namagoo, Foursquare, Bazaarvoice, Sizmek, and Parade Media Group. She also had senior leadership roles at Yahoo Inc and Time Inc.

What experience does Bridget Westerholz bring to illumin Holdings Inc. (ILLMF)?

Bridget Westerholz brings experience from both brands and agencies. She previously served as VP of Marketing for SPUD, VP of Marketing and Sales for Happy Planet Foods, and held leadership positions in advertising agencies including FUSE Create and DDB Canada.

How might these new hires impact illumin Holdings Inc. (ILLMF)?

The new executives are expected to drive focus on supporting agency and brand customers, potentially improving sales and marketing strategies, and contributing to illumin's growth and market transformation with their extensive industry experience.