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illumin Holdings Inc. Announces CEO Transition and Reappointment of Co-Founder Tal Hayek as Chief Executive Officer

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illumin Holdings (OTCQB: ILLMF) announced a CEO transition effective April 7, 2026: Simon Cairns stepped down and co-founder Tal Hayek was appointed CEO immediately.

Hayek previously served as CEO, helped develop the company’s journey advertising platform, and will lead strategy and shareholder value efforts going forward.

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Positive

  • Co-founder Tal Hayek reinstated as CEO with platform expertise
  • Immediate leadership continuity due to internal appointment

Negative

  • CEO departure creates near-term executive transition uncertainty

News Market Reaction – ILLMF

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-1.96% Session close to close

In the Apr 8 session, ILLMF declined 1.96%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

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TORONTO, April 07, 2026 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (“illumin” or “Company”), a leader in digital advertising technology that empowers marketers to make smarter decisions about communicating with online consumers, today announced that Simon Cairns has stepped down as Chief Executive Officer to pursue other opportunities.

The Board of Directors has appointed Tal Hayek as Chief Executive Officer, effective immediately, April 7, 2026. A co-founder of illumin, Mr. Hayek previously served as Chief Executive Officer and was instrumental in building the Company’s journey advertising platform and scaling it as a public company.

“On behalf of the Board of Directors, I would like to sincerely thank Simon for his dedication and leadership during an important period for illumin,” said Sheldon Pollack, Chair of the Board of Directors. “Simon helped guide the Company through meaningful operational and strategic progress, and we are grateful for his leadership and service.”

Tal Hayek brings deep institutional knowledge and a strong track record of innovation and leadership to the role. A co-founder of illumin, Mr. Hayek previously served as Chief Executive Officer and was instrumental in the development of the Company’s journey advertising platform and its growth as a public company.

“I am honored to return to the role of CEO and to lead illumin at this pivotal time,” said Tal Hayek, Chief Executive Officer of illumin Holdings Inc. “illumin has an exceptional team, a powerful platform, and a clear opportunity ahead. I look forward to working closely with our employees, customers, and partners to continue executing on our strategy and delivering long-term value for shareholders.”

About illumin:
illumin is a strategic advertising platform built to help marketers see more and act faster across the open web. By reducing fragmentation and keeping campaigns connected, illumin helps brands and agencies get more from every campaign. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit www.illumin.com

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Disclaimer with regard to forward looking statements.
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, the Company does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

For further information, please contact:

Steve Hosein
Investor Relations
illumin Holdings Inc.
416-369-4202
investors@illumin.com


FAQ

Who is the new CEO of illumin Holdings (ILLMF) as of April 7, 2026?

The new CEO is co-founder Tal Hayek, appointed effective April 7, 2026. According to the company, Hayek previously served as CEO and helped build the journey advertising platform, returning to lead strategy, employees, customers, and shareholder value.

Why did Simon Cairns step down as CEO of illumin (ILLMF)?

Simon Cairns stepped down to pursue other opportunities, effective April 7, 2026. According to the company, the Board thanked Cairns for leadership during an important period and acknowledged operational and strategic progress under his tenure.

What experience does Tal Hayek bring to the CEO role at illumin (ILLMF)?

Tal Hayek is a co-founder who previously served as CEO and helped scale the company as a public firm. According to the company, he was instrumental in developing the journey advertising platform and driving the company’s growth.

How will Tal Hayek’s appointment affect illumin’s strategy and shareholders (ILLMF)?

Hayek will lead execution of the company’s strategy and pursue long-term shareholder value. According to the company, he plans to work closely with employees, customers, and partners to continue existing strategic initiatives.

When did the CEO change at illumin (ILLMF) take effect and who announced it?

The change took effect on April 7, 2026, when Tal Hayek was appointed CEO. According to the company, the Board of Directors announced the transition and expressed gratitude to outgoing CEO Simon Cairns.