illumin Ignites Bold New Era with Brand Overhaul and Platform Upgrades, Lighting Up New York During Advertising Week
illumin (OTCQB: ILLMF) unveiled a new brand identity and tagline, “See More. Achieve More.”, with a high‑impact Advertising Week New York takeover on October 7, 2025.
The company launched a global omnichannel campaign across CTV, DOOH, programmatic display, and Meta to introduce a unified journey advertising platform and AI‑powered solutions. Announced platform enhancements include launching campaigns up to 40% faster, combined campaign/tactic/creative/audience editing, bulk actions across campaigns, and a new tactical‑level forecasting tool.
The repositioning emphasizes AI optimization, faster workflows, and a single platform for programmatic, email, and social execution.
illumin (OTCQB: ILLMF) ha svelato una nuova identità di marca e slogan, “See More. Achieve More.”, con un takeover ad alto impatto di Advertising Week New York il 7 ottobre 2025.
L'azienda ha lanciato una campagna globale omnicanale su CTV, DOOH, display programmatico e Meta per presentare una piattaforma unica di advertising journey e soluzioni guidate dall'AI. Sono stati annunciati miglioramenti della piattaforma tra cui lanciare campagne fino al 40% più veloci, editing combinato di campagne/tattiche/creatività/pubblico, azioni di massa tra campagne e un nuovo strumento di forecasting a livello tattico.
Il rilancio enfatizza l'ottimizzazione AI, flussi di lavoro più veloci e una singola piattaforma per l'esecuzione programmatica, email e social.
illumin (OTCQB: ILLMF) presentó una nueva identidad de marca y eslogan, “See More. Achieve More.”, con una impactante toma de Advertising Week New York el 7 de octubre de 2025.
La empresa lanzó una campaña global omnicanal a través de CTV, DOOH, display programático y Meta para presentar una plataforma de publicidad unificada y soluciones impulsadas por IA. Se anunciaron mejoras de la plataforma que incluyen lanzar campañas hasta un 40% más rápidas, edición combinada de campañas/tácticas/creatividad/audiência, acciones masivas entre campañas y una nueva herramienta de pronóstico a nivel táctico.
El reposicionamiento enfatiza la optimización por IA, flujos de trabajo más rápidos y una única plataforma para ejecución programática, correo electrónico y redes sociales.
illumin (OTCQB: ILLMF)가 새로운 브랜드 아이덴티티와 태그라인 “See More. Achieve More.”를 공개했으며, 2025년 10월 7일에 어드버타이징 주간 뉴욕의 하이임팩트 테이크오버를 진행했습니다.
회사는 CTV, DOOH, 프로그램매틱 디스플레이, 메타를 포함한 글로벌 옴니채널 캠페인을 시작해 통합 여정 광고 플랫폼과 AI 기반 솔루션을 소개했습니다. 플랫폼 개선으로는 캠페인이 최대 40% 더 빠르게 시작되고, 캠페인/전술/크리에이티브/대상을 묶어 편집하고, 캠페인 전반에 걸친 대량 작업, 그리고 전술 수준의 예측 도구가 도입될 예정이라고 발표했습니다.
재포지셔닝은 AI 최적화, 더 빠른 워크플로, 프로그래매틱, 이메일, 소셜 실행을 하나의 플랫폼으로 제공하는 것을 강조합니다.
illumin (OTCQB: ILLMF) a dévoilé une nouvelle identité de marque et un slogan, « See More. Achieve More. », avec une prise de contrôle à fort impact lors de l'Advertising Week New York le 7 octobre 2025.
L'entreprise a lancé une campagne omnicanale mondiale sur CTV, DOOH, display programmatique et Meta pour présenter une plateforme publicitaire unifiée et des solutions alimentées par l'IA. Parmi les améliorations de la plateforme annoncées figure le lancement de campagnes jusqu'à 40 % plus rapides, l'édition groupée de campagnes/tactiques/créatives/publics, des actions en masse sur les campagnes et un nouvel outil de prévision à un niveau tactique.
Le repositionnement met l'accent sur l'optimisation par l'IA, des flux de travail plus rapides et une plateforme unique pour l'exécution programmatique, email et sociale.
illumin (OTCQB: ILLMF) stellte eine neue Markenidentität und einen Slogan vor, „See More. Achieve More.“, mit einer wirkungsvollen Übernahme während der Advertising Week New York am 7. Oktober 2025.
Das Unternehmen startete eine globale Omnichannel-Kampagne über CTV, DOOH, programmgesteuertes Display und Meta, um eine einheitliche Journey-Werbeplattform und KI-gestützte Lösungen einzuführen. Angekündigte Plattformverbesserungen umfassen den Start von Kampagnen bis zu 40% schneller, kombinierte Bearbeitung von Kampagnen/Taktiken/Creatives/Zielgruppen, Massenaktionen über Kampagnen hinweg und ein neues taktisches Vorhersage-Tool.
Die Neupositionierung betont KI-Optimierung, schnellere Arbeitsabläufe und eine einzige Plattform für programmatische Werbung, E-Mail und Social Execution.
illumin (OTCQB: ILLMF) كشفت عن هوية علامة تجارية جديدة وشعار، “See More. Achieve More.”، مع اقتحام إعلاني قوي خلال أسبوع الإعلان في نيويورك في 7 أكتوبر 2025.
أطلقت الشركة حملة عالمية متعددة القنوات عبر CTV وDOOH وdisplay برمجي وMeta لتعريف منصة سفر إعلان موحدة وحلول مدعومة بالذكاء الاصطناعي. وتشمل التحسينات المنطقية للمنصة إطلاق حملات أسرع حتى 40%، تحرير الحملات/التكتيكات/الإبداع/الجمهور بشكل مجمّع، إجراءات جماعية عبر الحملات، وأداة توقع تكتيكية جديدة.
تؤكد إعادة التموضع على تحسين الذكاء الاصطناعي، وتدفقات عمل أسرع، ومنصة واحدة لتنفيذ البرمامجية، البريد الإلكتروني ووسائل التواصل.
illumin (OTCQB: ILLMF) 公布了新的品牌标识和标语，“See More. Achieve More.”，并于 2025年10月7日 在广告周纽约进行高影响力接管活动。
公司在 CTV、DOOH、程序化展示广告和 Meta 等渠道推出全球全渠道活动，介绍统一的旅程广告平台和人工智能驱动的解决方案。宣布的平台改进包括：将活动提升至快40%、对活动/策略/创意/受众的编辑进行批量处理、跨活动的批量操作，以及一个新的战术级预测工具。
重新定位强调 AI 优化、更快的工作流程，以及用于程序化、电子邮件和社交执行的单一平台。
- Campaigns can launch up to 40% faster
- Unified platform for programmatic, email, and social execution
- AI‑powered forecasting down to tactical level
- Global omnichannel launch across CTV, DOOH, programmatic, and Meta
- None.
“See More. Achieve More.” Activation Dominates New York Streets and Kicks Off Global, Omnichannel Campaign to Showcase New Identity and AI-powered Solutions
TORONTO, Oct. 07, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM; OTCQB: ILLMF) today unveiled a new brand identity and its rallying tagline, “See More. Achieve More.” taking over the streets around Advertising Week New York.
The brand reveal stormed the streets of New York during Advertising Week, where illumin unleashed five massive mobile digital billboards through Times Square, Hudson Yards, SoHo, Midtown, and the Javits Center—sending an unmistakable signal that a new era has begun driven by its unified journey advertising platform and AI-powered solutions.
This high-impact takeover was the launch pad for a global omnichannel campaign spanning CTV, Digital Out-of-Home (DOOH), programmatic display, and Meta platforms—delivering the new illumin identity to live audiences, brands, and agencies worldwide.
Built to Disrupt, with the Customer at the Core
From its earliest days, illumin has been an innovator and a disruptor, challenging the status quo of the demand-side platform (DSP) category. Born with the customer in mind, illumin understands that marketers, especially challenger brands competing against deeper-pocketed rivals, need more than incremental improvements. They need a partner willing to make every advertising dollar work harder to drive measurable results.
“We are a company built to challenge conventions,” said Bridget Westerholz, illumin’s Senior Vice President of Marketing. “Our playful takeover of Advertising Week New York was a celebration designed to embody that DNA. illumin’s new brand is the culmination of a larger company transformation towards agentic AI and driving proven outcomes for customers – no matter their size, to make their media dollars work smarter and harder.”
illumin’s new identity reinforces its focus on market-leading technology and innovation. The Company’s unified journey advertising platform provides real-time, data-driven insights and AI-powered optimization that flows into usable intelligence that brands and agencies can utilize to control the success of their marketing campaigns.
Recent platform enhancements include the capability for customers to:
- Launch campaigns up to
40% faster with a more streamlined workflow; - Create and edit campaigns, tactics, creatives, and audiences in one place;
- Take bulk actions that apply across your entire campaign; and
- Utilize a new, first-of-its kind forecasting tool, providing advanced intelligence down to a tactical level.
“Over the past year, we’ve reengineered illumin into a platform that is faster, smarter, powered by AI and more customer-centric than ever before,” said Simon Cairns, CEO of illumin. “This brand transformation is more than cosmetic—it’s a statement of intent. We’re here to challenge the category, empower marketers, and set a new standard for what’s possible in programmatic advertising.”
illumin Turns Heads at Advertising Week
Photo Caption: illumin Holdings Inc. (TSX: ILLM; OTCQB: ILLMF) today unveiled a new brand identity and its rallying tagline, “See More. Achieve More.” taking over the streets around Advertising Week New York.
About illumin:
illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel—connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.
Disclaimer with regard to forward looking statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, the Company does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
For further information, please contact:
| Lyndsie Wise Senior Director, Product Marketing illumin Holdings Inc. 704-232-1350 lyndsie.wise@illumin.com | David Hanover Investor Relations – U.S. KCSA Strategic Communications 212-896-1220 dhanover@kcsa.com |
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c4f65127-40eb-4a05-8db7-4f2019dd67cc
FAQ
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