illumin Ignites Bold New Era with Brand Overhaul and Platform Upgrades, Lighting Up New York During Advertising Week

Rhea-AI Summary

illumin (OTCQB: ILLMF) unveiled a new brand identity and tagline, “See More. Achieve More.”, with a high‑impact Advertising Week New York takeover on October 7, 2025.

The company launched a global omnichannel campaign across CTV, DOOH, programmatic display, and Meta to introduce a unified journey advertising platform and AI‑powered solutions. Announced platform enhancements include launching campaigns up to 40% faster, combined campaign/tactic/creative/audience editing, bulk actions across campaigns, and a new tactical‑level forecasting tool.

The repositioning emphasizes AI optimization, faster workflows, and a single platform for programmatic, email, and social execution.

Positive

• Campaigns can launch up to 40% faster
• Unified platform for programmatic, email, and social execution
• AI‑powered forecasting down to tactical level
• Global omnichannel launch across CTV, DOOH, programmatic, and Meta

Negative

• None.

“See More. Achieve More.” Activation Dominates New York Streets and Kicks Off Global, Omnichannel Campaign to Showcase New Identity and AI-powered Solutions

TORONTO, Oct. 07, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM; OTCQB: ILLMF) today unveiled a new brand identity and its rallying tagline, “See More. Achieve More.” taking over the streets around Advertising Week New York.

The brand reveal stormed the streets of New York during Advertising Week, where illumin unleashed five massive mobile digital billboards through Times Square, Hudson Yards, SoHo, Midtown, and the Javits Center—sending an unmistakable signal that a new era has begun driven by its unified journey advertising platform and AI-powered solutions.

This high-impact takeover was the launch pad for a global omnichannel campaign spanning CTV, Digital Out-of-Home (DOOH), programmatic display, and Meta platforms—delivering the new illumin identity to live audiences, brands, and agencies worldwide.

Built to Disrupt, with the Customer at the Core

From its earliest days, illumin has been an innovator and a disruptor, challenging the status quo of the demand-side platform (DSP) category. Born with the customer in mind, illumin understands that marketers, especially challenger brands competing against deeper-pocketed rivals, need more than incremental improvements. They need a partner willing to make every advertising dollar work harder to drive measurable results.

“We are a company built to challenge conventions,” said Bridget Westerholz, illumin’s Senior Vice President of Marketing. “Our playful takeover of Advertising Week New York was a celebration designed to embody that DNA. illumin’s new brand is the culmination of a larger company transformation towards agentic AI and driving proven outcomes for customers – no matter their size, to make their media dollars work smarter and harder.”

illumin’s new identity reinforces its focus on market-leading technology and innovation. The Company’s unified journey advertising platform provides real-time, data-driven insights and AI-powered optimization that flows into usable intelligence that brands and agencies can utilize to control the success of their marketing campaigns.

Recent platform enhancements include the capability for customers to:

• Launch campaigns up to 40% faster with a more streamlined workflow;
• Create and edit campaigns, tactics, creatives, and audiences in one place;
• Take bulk actions that apply across your entire campaign; and
• Utilize a new, first-of-its kind forecasting tool, providing advanced intelligence down to a tactical level.
  
  

“Over the past year, we’ve reengineered illumin into a platform that is faster, smarter, powered by AI and more customer-centric than ever before,” said Simon Cairns, CEO of illumin. “This brand transformation is more than cosmetic—it’s a statement of intent. We’re here to challenge the category, empower marketers, and set a new standard for what’s possible in programmatic advertising.”

illumin Turns Heads at Advertising Week

Photo Caption: illumin Holdings Inc. (TSX: ILLM; OTCQB: ILLMF) today unveiled a new brand identity and its rallying tagline, “See More. Achieve More.” taking over the streets around Advertising Week New York.

About illumin:

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel—connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Disclaimer with regard to forward looking statements

Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, the Company does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.

For further information, please contact:

Lyndsie Wise Senior Director, Product Marketing illumin Holdings Inc. 704-232-1350 lyndsie.wise@illumin.com

David Hanover Investor Relations – U.S. KCSA Strategic Communications 212-896-1220 dhanover@kcsa.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c4f65127-40eb-4a05-8db7-4f2019dd67cc

FAQ

What did illumin (ILLMF) announce on October 7, 2025?

illumin unveiled a new brand identity and tagline “See More. Achieve More.” and launched platform upgrades and a global omnichannel campaign.

How much faster can customers launch campaigns on illumin's updated platform?

The company says customers can launch campaigns up to 40% faster using the streamlined workflow.

What new platform features did illumin announce for ILLMF investors?

New features include unified campaign creation/editing, bulk actions across campaigns, and a first‑of‑its‑kind tactical forecasting tool.

When and where did illumin reveal its rebrand and campaign for ILLMF?

The rebrand and Advertising Week takeover occurred in New York during Advertising Week, with five mobile billboards across Times Square, Hudson Yards, SoHo, Midtown, and the Javits Center.

Which channels are included in illumin’s global omnichannel campaign?

The campaign spans CTV, Digital Out‑of‑Home (DOOH), programmatic display, and Meta platforms.