illumin Welcomes Adtech Leader Brian Garrigan as Chief Revenue Officer to Champion Customer Growth and Innovation
illumin (OTCQB: ILLMF) appointed Brian Garrigan as Chief Revenue Officer effective October 15, 2025. Garrigan brings more than a decade of adtech sales leadership and will report to CEO Simon Cairns. He will oversee global sales, account management, and client success and focus on expanding illumin’s reach across North America, Latin America, and Europe. Management cites his track record of building teams that deliver double-digit growth and strengthening client partnerships to scale illumin’s programmatic and CTV platform.
illumin (OTCQB: ILLMF) ha nominato Brian Garrigan come Chief Revenue Officer con effetto 15 ottobre 2025. Garrigan porta con sé oltre un decennio di leadership nelle vendite adtech e riferirà al CEO Simon Cairns. Superfriverà vendite globali, gestione account e successo dei clienti e si concentrerà sull'espansione di illumin nello Nord America, America Latina ed Europa. Il management cita il suo track record nel costruire team che raggiungono crescita a due cifre e nel rafforzare le partnership con i clienti per scalare la piattaforma programmatic e CTV di illumin.
illumin (OTCQB: ILLMF) ha nombrado a Brian Garrigan como Chief Revenue Officer con efecto 15 de octubre de 2025. Garrigan aporta más de una década de experiencia en liderazgo de ventas en adtech y reportará al CEO Simon Cairns. Supervisará las ventas globales, la gestión de cuentas y el éxito del cliente, y se centrará en ampliar la alcance de illumin a través de Norteamérica, América Latina y Europa. La dirección destaca su historial de formar equipos que logran un crecimiento interanual de dos dígitos y de fortalecer las asociaciones con los clientes para escalar la plataforma programática y CTV de illumin.
illumin (OTCQB: ILLMF)가 Brian Garrigan을 Chief Revenue Officer로 임명하였으며 2025년 10월 15일부로 효력을 발생합니다. Garrigan은 10년이 넘는 광고기술(adtech) 영업 리더십을 보유하고 있으며 CEO Simon Cairns에게 보고합니다. 그는 글로벌 판매, 계정 관리 및 고객 성공을 감독하고 illumin의 도달 범위를 북미, 라틴 아메리카 및 유럽까지 확대하는 데 집중할 것입니다. 경영진은 두 자릿수 성장과 고객 파트너십 강화를 통해 illumin의 프로그래매틱 및 CTV 플랫폼을 확장한 실적을 강조합니다.
illumin (OTCQB: ILLMF) a nommé Brian Garrigan au poste de Chief Revenue Officer à compter du 15 octobre 2025. Garrigan apporte plus d'une décennie d'expérience en leadership des ventes adtech et relèvera directement du PDG Simon Cairns. Il supervisera les ventes mondiales, la gestion des comptes et le succès client et se concentrera sur l'expansion de la portée d'illumination à travers l'Amérique du Nord, l'Amérique latine et l'Europe. La direction souligne son historique de constitution d'équipes qui réalisent une croissance à deux chiffres et de renforcement des partenariats clients pour faire évoluer la plateforme programmatique et CTV d'illuminn.
illumin (OTCQB: ILLMF) hat Brian Garrigan mit Wirkung zum 15. Oktober 2025 zum Chief Revenue Officer ernannt. Garrigan bringt mehr als ein Jahrzehnt Führungserfahrung im Adtech-Vertrieb mit und berichtet an CEO Simon Cairns. Er wird den globalen Vertrieb, das Account Management und den Kundenerfolg überwachen und sich darauf konzentrieren, die Reichweite von illumin in Nordamerika, Lateinamerika und Europa auszubauen. Das Management verweist auf seine Erfolgsbilanz beim Aufbau von Teams, die zweistellige Wachstumsraten liefern, und darauf, Kundenpartnerschaften zu stärken, um Illumins programmatische und CTV-Plattform zu skalieren.
illumin (OTCQB: ILLMF) عيّن بريان غاريغان كمدير الإيرادات التنفيذي اعتباراً من 15 أكتوبر 2025. يجلب غاريغان أكثر من عقد من قيادة المبيعات في تكنولوجيا الإعلانات وسيُقدم تقاريره إلى الرئيس التنفيذي سيمون كيرنز. سيتولى الإشراف على المبيعات العالمية وإدارة الحسابات ونجاح العملاء ويركز على توسيع نطاق illumin عبر أمريكا الشمالية وأمريكا اللاتينية وأوروبا. تشير الإدارة إلى سجله في بناء فرق تحقق نمواً مزدوج الرقم وتقوية شراكات العملاء لتوسيع منصّة illumin البرمجية وCTV.
illumin (OTCQB: ILLMF) 任命 Brian Garrigan 为首席收入官，自 2025年10月15日起生效。Garrigan 拥有超过十年的广告科技（adtech）销售领导经验，将直接向 CEO Simon Cairns 汇报。他将负责全球销售、账户管理与客户成功，并专注于通过 北美、拉丁美洲和欧洲 扩大 illumin 的覆盖范围。管理层称赞他组建实现两位数增长的团队的记录，并通过加强与客户的合作关系来扩大 illumin 的程序化购买和 CTV 平台。
- Appointed Brian Garrigan as CRO effective Oct 15, 2025
- Garrigan has more than a decade of adtech sales leadership
- Track record of delivering double-digit growth
- Mandate to expand across North America, Latin America, Europe
- None.
TORONTO, Oct. 15, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM; OTCQB: ILLMF), a leading advertising technology company empowering marketers to see more and achieve more, today announced the appointment of Brian Garrigan as Chief Revenue Officer (CRO) effective immediately. He will report to illumin’s CEO, Simon Cairns.
A proven adtech leader, Brian Garrigan brings more than a decade of experience leading high-performing sales organizations and driving scalable growth across enterprise, mid-market, and channel sales. Most recently, as SVP of Sales at Simpli.fi, he helped transform the company from an early-stage startup into a category leader recognized for its innovation in programmatic media and CTV.
In his new role, Garrigan will oversee global sales, account management, and client success at illumin. He will focus on expanding illumin’s reach across North America, Latin America, and Europe while strengthening client relationships and revenue performance.
“Brian’s experience leading growth at scale and his ability to build strong, collaborative teams will be key as we continue to expand,” said Simon Cairns, CEO of illumin. “He understands how to create lasting client partnerships and a culture that thrives on performance and partnership which is exactly what illumin stands for.”
“Joining illumin at a pivotal moment is an incredible opportunity,” said Garrigan. “Marketers want smarter, more transparent ways to plan and activate media. illumin’s technology delivers exactly that by connecting CTV and programmatic in ways that create real value for clients. I’m thrilled to be part of this next chapter and help scale a platform built around innovation and customer success.”
Garrigan has a proven track record for developing teams that consistently deliver double-digit growth while maintaining a customer-first mindset. At illumin, he will focus on expanding enterprise partnerships, deepening channel relationships, and reinforcing a culture centered on people, process, and performance.
“I’ve always believed that growth comes from putting people first,” Garrigan added. “At illumin, my goal is to help our teams and clients succeed together. That combination of collaboration, accountability, and measurable outcomes is what drives lasting results.”
About illumin
illumin is redefining programmatic advertising by empowering marketers to achieve transformative results through its unified, customer-centric platform. Built around the open web, illumin connects programmatic, CTV, email, and social channels within a single view — turning complex data into clear, actionable insights. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. Learn more at illumin.com.
Disclaimer with regard to forward looking statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, the Company does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
For further information, please contact:
Steve Hosein
Investor Relations
illumin Holdings Inc.
416-218-9888 x 5313
investors@illumin.com
David Hanover
Investor Relations – U.S.
KCSA Strategic Communications
212-896-1220
dhanover@kcsa.com
FAQ
Who is the new CRO at illumin (OTCQB: ILLMF) and when did they start?
What responsibilities will Brian Garrigan have at illumin (ILLMF)?
Which regions will illumin (ILLMF) prioritize under the new CRO?
What experience does Brian Garrigan bring to illumin (ILLMF)?
How did illumin’s CEO describe the impact of the CRO hire (ILLMF)?
Will the CRO appointment change illumin’s product focus on CTV and programmatic (ILLMF)?
