illumin proves programmatic performance in real time, putting marketers back in control
Rhea-AI Summary
illumin (OTCQB: ILLMF, TSX: ILLM) announced a major upgrade to its advertising platform on Jan 27, 2026 that ties programmatic activity to in-market business outcomes while budgets remain active. The company reports up to 50% audience reach extension, a 40% lift in Connected TV performance, and 25% lower retargeting costs. New features—Canvas, AI-powered Insights, and Impact—embed performance visibility into workflow to enable real-time optimization, reduce operational handoffs, and expand access to curated sports and Connected TV inventory. The updated platform is available immediately, with further enhancements planned through 2026.
Positive
- Audience reach extended by up to 50%
- Connected TV performance improved by 40% lift
- Retargeting costs reduced by 25%
- Platform available today with continued enhancements through 2026
- Integrated features (Canvas, AI Insights, Impact) enable real-time campaign optimization
Negative
- None.
News Market Reaction
On the day this news was published, ILLMF declined 0.61%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
TORONTO , Jan. 27, 2026 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM, OTCQB: ILLMF) (“illumin” or the “Company”) today announced a major upgrade of its advertising platform that delivers clear proof of programmatic performance, connecting advertising activity directly to meaningful business outcomes while budgets are active.
The results are meaningful and measurable. illumin’s ecosystem extends audience reach up to
For years, marketers have been led to believe that advertising dollars directly translate to business outcomes. In reality, fragmentation, delayed insight, and disconnected measurement have made that difficult to prove at scale or with accuracy, leaving teams to justify results after the fact. illumin’s platform upgrade eliminates post-campaign explanation by unifying execution, supply, its industry-leading Identity Graph, and measurement into a single platform built for in-market learning.
“The expectation that advertising should connect to real business outcomes isn’t new,” said Simon Cairns, Chief Executive Officer of illumin. “What’s changed is the urgency to make that achievable while campaigns are still live, not after they end. illumin’s focus has been on giving agencies and brands the ability to see what’s working and act immediately.”
Marketers reach results faster, launch campaigns more efficiently across the open web, and unlock incremental third-party reach. illumin is also expanding access to premium media offerings, including curated sports and Connected TV packages designed to give marketers greater reach, stronger engagement, and more control over high-impact inventory.
Designed for in-market decisions, not post-campaign explanation
New platform enhancements, including Canvas, AI-powered Insights, and Impact, work together as one operating system designed for speed, scale, and control. Rather than adding more tools, illumin embeds performance visibility directly into the workflow, enabling marketers to move faster, learn sooner, and make confident decisions without relying on separate measurement layers.
“Marketers don’t need more data or delayed post-campaign insights,” said Bridget Westerholz, Chief Marketing Officer of illumin. “They need clear performance signals they can trust while campaigns are live. Our platform is built to support that kind of decision-making.”
Designed to be nimble, the platform allows teams to pivot, optimize, and reallocate spend in the market, replacing rigid workflows with continuous decision-making. By reducing operational handoffs and preserving signals across the campaign lifecycle, illumin enables marketers to see performance trends as they emerge and respond quickly.
The future of programmatic advertising isn’t more complexity or more dashboards, it’s clarity at the moment decisions are made. illumin’s platform evolution brings performance, insight, and action closer together, empowering marketers to move faster, stay in control, and turn advertising investment into measurable business impact.
The updated platform is available today, with continued enhancements planned throughout 2026.
About illumin
illumin is a strategic advertising platform built to help marketers see more and act faster across the open web. By reducing fragmentation and keeping campaigns connected, illumin helps brands and agencies get more from every campaign. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit www.illumin.com
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Disclaimer in regard to Forward-looking Statements
Certain statements included herein constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic, and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, the Company does not intend and undertakes no obligation to update any forward-looking statements to reflect, in particular, new information or future events. For more complete information about the Company, please read our disclosure documents filed on SEDAR+ at www.sedarplus.com.
For further information, please contact:
Lyndsie Wise
Senior Director, Product Marketing illumin Holdings Inc.
704-232-1350
lyndsie.wise@illumin.com
David Hanover
Investor Relations – U.S.
KCSA Strategic Communications
212-896-1220
dhanover@kcsa.com
FAQ
What did illumin (ILLMF) announce on January 27, 2026?
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