Illumina Leads the Way With Its Steps Against Cancer Campaign

Rhea-AI Summary

Illumina concluded its global 'Steps Against Cancer' campaign, running from September 29 to October 27. The company served as presenting sponsor for the Making Strides Against Cancer event in San Diego on October 28, where Chief Commercial Officer Everett Cunningham spoke about the company's dedication to oncology innovation. The campaign included multiple worldwide events, from Singapore's Race Against Cancer to educational sessions in England, engaging hundreds of employees who participated in 5K walks, fundraisers, and awareness activities during Breast Cancer Awareness Month. The initiative aligns with Illumina's corporate social responsibility focus on community engagement and their commitment to advancing preventive healthcare and personalized medicine.

Positive

• Strengthened brand visibility through major sponsorship of Making Strides Against Cancer event
• Enhanced corporate social responsibility profile through global employee engagement
• Expanded community outreach across multiple international markets

Negative

• None.

Hundreds of participants across multiple events worldwide contributed to the monthlong effort

Originally published on Illumina News Center

NORTHAMPTON, MA / ACCESSWIRE / October 31, 2024 / Illumina employees have been showing their commitment to early cancer detection and advancing research and treatment by getting involved in the company's recently concluded Steps Against Cancer campaign. From September 29 to October 27, the worldwide campaign invited employees to join in local and virtual events, building community and supporting organizations that are dedicated to fighting cancer.

As part of this initiative, Illumina was the proud presenting sponsor of the Making Strides Against Cancer event in San Diego on October 28. The event brought together participants from across the region, including Illumina employees who walked in solidarity with cancer survivors and other supporters. Chief Commercial Officer Everett Cunningham delivered an inspiring message at the event about the company's ongoing dedication to oncology innovation and research, saying: "Illumina is all about days like this-advancing solutions in oncology and connecting with the community. We couldn't be more honored to support the American Cancer Society. Illumina is sponsoring this event for the first year, and we are so proud to be a part of this special day."

Throughout the month of October, employees were encouraged to post photos of themselves wearing pink in honor of Breast Cancer Awareness Month and participate in events, like the Race Against Cancer in Singapore and the Breast Cancer Lunch & Learn with Addenbrooke's Charitable Trust in England. With each opportunity, we reinforced Illumina's commitment to improving health care and enabling a deeper understanding of diseases that impact millions of lives.

This year's campaign was more than just a series of events-it directly reflected a pillar of our corporate social responsibility program: community. By engaging employees in 5K walks, educational sessions, and fundraisers, the company underscored the importance of collaboration in the global fight against cancer.

As we wrap up the campaign, we look back on the incredible impact our employees made across the globe. Hundreds of participants and multiple events demonstrated that Illumina's commitment to transitioning from "sick care" to preventive health care and personalized medicine is stronger than ever. Together, we are taking bold strides toward a future that holds better cancer treatment and improved quality of life for all.

Illumina Chief Commercial Officer Everett Cunningham (center, in headband) joins the Making Strides Against Cancer walk in San Diego. Photo by Kristy Walker

View additional multimedia and more ESG storytelling from Illumina on 3blmedia.com.

Contact Info:
Spokesperson: Illumina
Website: https://www.3blmedia.com/profiles/illumina
Email: info@3blmedia.com

SOURCE: Illumina

View the original press release on accesswire.com

FAQ

When did Illumina (ILMN) conduct its Steps Against Cancer campaign in 2024?

Illumina conducted its Steps Against Cancer campaign from September 29 to October 27, 2024.

What major cancer awareness event did Illumina (ILMN) sponsor in San Diego?

Illumina was the presenting sponsor of the Making Strides Against Cancer event in San Diego on October 28, 2024.

What international events were part of Illumina's (ILMN) cancer awareness campaign?

The campaign included the Race Against Cancer in Singapore and the Breast Cancer Lunch & Learn with Addenbrooke's Charitable Trust in England.