International Star Inc. (OTC PINK:ILST) Announces Strategy Implementation Update
International Star Inc. (OTC PINK:ILST) has provided an update on its global cannabis brand strategy implementation. The company has signed a term sheet with Budding Equity to launch a cannabis brand with celebrity partner Brad Williams, targeting an underserved market segment with premium products including flower, pre-rolls, edibles, and vapes.
The company is finalizing infrastructure in the UK, Germany, Australia, and anticipates Canadian operations by end of 2025. ILST is also in final stages of securing another major celebrity partnership, expected in Q2, along with appointing a new Chief Marketing Officer.
Their flagship brands, Fryday and Good Day, are undergoing rebranding with launches planned in Thailand, Nevada, and California in Q2. The Jay and Silent Bob Cannabis brands maintain stable sales in current markets, with expansion planned into Europe and Australia in 2025.
International Star Inc. (OTC PINK:ILST) ha fornito un aggiornamento sull'implementazione della sua strategia globale per il marchio di cannabis. L'azienda ha firmato un term sheet con Budding Equity per lanciare un marchio di cannabis in collaborazione con la celebrità Brad Williams, rivolgendosi a un segmento di mercato poco servito con prodotti premium tra cui fiori, preroll, edibili e vaporizzatori.
L'azienda sta ultimando le infrastrutture nel Regno Unito, Germania e Australia, e prevede operazioni in Canada entro la fine del 2025. ILST è inoltre nelle fasi finali per assicurarsi un'altra importante partnership con una celebrità, prevista per il secondo trimestre, oltre alla nomina di un nuovo Chief Marketing Officer.
I loro marchi di punta, Fryday e Good Day, stanno subendo un rebranding con lanci programmati in Thailandia, Nevada e California nel secondo trimestre. I marchi Jay and Silent Bob Cannabis mantengono vendite stabili nei mercati attuali, con piani di espansione in Europa e Australia nel 2025.
International Star Inc. (OTC PINK:ILST) ha proporcionado una actualización sobre la implementación de su estrategia global de marca de cannabis. La compañía ha firmado una hoja de términos con Budding Equity para lanzar una marca de cannabis con el socio famoso Brad Williams, apuntando a un segmento de mercado desatendido con productos premium que incluyen flores, prerollos, comestibles y vaporizadores.
La empresa está finalizando la infraestructura en Reino Unido, Alemania y Australia, y anticipa operaciones en Canadá para finales de 2025. ILST también está en las etapas finales de asegurar otra asociación importante con una celebridad, prevista para el segundo trimestre, junto con el nombramiento de un nuevo Director de Marketing.
Sus marcas principales, Fryday y Good Day, están en proceso de rebranding con lanzamientos planeados en Tailandia, Nevada y California en el segundo trimestre. Las marcas Jay and Silent Bob Cannabis mantienen ventas estables en los mercados actuales, con planes de expansión a Europa y Australia en 2025.
International Star Inc. (OTC PINK:ILST)는 글로벌 대마초 브랜드 전략 실행에 대한 업데이트를 제공했습니다. 회사는 유명인 파트너 브래드 윌리엄스와 함께 대마초 브랜드를 출시하기 위해 Budding Equity와 조건서를 체결했으며, 꽃, 프리롤, 식용 제품 및 베이프 등 프리미엄 제품으로 서비스가 부족한 시장 세그먼트를 겨냥하고 있습니다.
회사는 영국, 독일, 호주에서 인프라를 마무리 중이며 2025년 말까지 캐나다 운영을 예상하고 있습니다. 또한 ILST는 2분기에 예정된 또 다른 주요 유명인 파트너십 확보와 새로운 최고 마케팅 책임자(CMO) 임명을 막바지 단계에 두고 있습니다.
주력 브랜드인 Fryday와 Good Day는 리브랜딩 중이며 2분기에 태국, 네바다, 캘리포니아에서 출시할 계획입니다. Jay and Silent Bob Cannabis 브랜드는 현재 시장에서 안정적인 매출을 유지하고 있으며, 2025년 유럽과 호주로 확장할 계획입니다.
International Star Inc. (OTC PINK:ILST) a fourni une mise à jour sur la mise en œuvre de sa stratégie mondiale de marque de cannabis. La société a signé une lettre d'intention avec Budding Equity pour lancer une marque de cannabis avec le partenaire célèbre Brad Williams, ciblant un segment de marché peu desservi avec des produits haut de gamme incluant fleurs, pré-roulés, comestibles et vapoteuses.
La société finalise ses infrastructures au Royaume-Uni, en Allemagne et en Australie, et prévoit des opérations au Canada d'ici la fin 2025. ILST est également en phase finale pour sécuriser un autre partenariat majeur avec une célébrité, attendu au deuxième trimestre, ainsi que pour nommer un nouveau directeur marketing.
Leurs marques phares, Fryday et Good Day, sont en cours de rebranding avec des lancements prévus en Thaïlande, au Nevada et en Californie au deuxième trimestre. Les marques Jay and Silent Bob Cannabis maintiennent des ventes stables sur les marchés actuels, avec une expansion prévue en Europe et en Australie en 2025.
International Star Inc. (OTC PINK:ILST) hat ein Update zur Umsetzung seiner globalen Cannabis-Markenstrategie veröffentlicht. Das Unternehmen hat ein Term Sheet mit Budding Equity unterzeichnet, um eine Cannabis-Marke mit dem Promi-Partner Brad Williams zu lancieren, die sich an einen unterversorgten Marktsegment mit Premiumprodukten wie Blüten, Pre-Rolls, Esswaren und Vapes richtet.
Das Unternehmen finalisiert die Infrastruktur in Großbritannien, Deutschland und Australien und erwartet kanadische Aktivitäten bis Ende 2025. ILST befindet sich außerdem in den Endphasen der Sicherung einer weiteren bedeutenden Promi-Partnerschaft, die im zweiten Quartal erwartet wird, sowie der Ernennung eines neuen Chief Marketing Officer.
Ihre Flaggschiff-Marken, Fryday und Good Day, werden umgestaltet, mit geplanten Markteinführungen in Thailand, Nevada und Kalifornien im zweiten Quartal. Die Jay and Silent Bob Cannabis-Marken verzeichnen stabile Umsätze in den aktuellen Märkten, mit einer Expansion nach Europa und Australien im Jahr 2025.
- Expansion into multiple international markets (UK, Germany, Australia, Canada)
- New celebrity partnership with Brad Williams secured
- Additional major celebrity partnership in final stages
- Stable sales performance of Jay and Silent Bob Cannabis brands
- Strategic rebranding of flagship products with planned Q2 launch
- None.
Advancing Global Cannabis Brand Strategy: New Celebrity Partnerships and Market Expansion
LOS ANGELES, CA / ACCESS Newswire / April 17, 2025 / We are pleased to share a progress update on the execution of International Star Inc.'s global cannabis brand strategy. As we continue building a differentiated portfolio of celebrity-driven cannabis brands, we are excited to announce that Budding Equity LLC has signed a term sheet to launch a cannabis brand for Brad Williams as our newest celebrity partner. Brad's authenticity, humor, and cultural relevance make him a powerful addition to our platform, and his brand will speak directly to an underserved segment of the cannabis consumer market.
The strategy behind this new celebrity and brand centers around launching a full line of premium cannabis products-including flower, pre-rolls, edibles, and vapes-supported by bold, inclusive marketing and authentic storytelling. Initial product rollout will begin in select U.S. markets, with a focus on long-term global growth.
Alongside the domestic expansion planned across multiple states throughout 2025, global distribution efforts are progressing, with infrastructure currently being finalized in the UK, Germany, and Australia, and Canada anticipated to be operational by the end of 2025.
As part of our continued expansion, we are in the final stages of closing a major celebrity partnership, with a definitive agreement expected in Q2. This collaboration will serve as the foundation for another high-impact cannabis brand under the International Star Inc. umbrella.
In preparation for our next phase of growth, we are also bringing on a new Chief Marketing Officer, who will formally join the company upon the signing of the upcoming celebrity partnership. The CMO has been tasked with leading the launch of our upcoming cannabis brands and expanding our footprint across a broader product ecosystem, including papers, hemp-based products, drinks, and other complementary categories. An official announcement on the appointment is anticipated in the next quarter.
Meanwhile, our flagship cannabis brands, Fryday and Good Day, are undergoing a full rebranding initiative. A bold new brand identity is set to launch in Thailand in the 2nd Quarter of this year supporting our broader Asia-Pacific strategy. In the U.S., the newly refreshed versions of Fryday and Good Day will be relaunched in Nevada and California, in the 2nd Quarter as well.
As part of our ongoing strategic update, we're pleased to report that the Jay and Silent Bob Cannabis brands continue to perform steadily in our current markets. Sales remain stable, reflecting strong consumer loyalty and brand recognition. Looking ahead, we anticipate meaningful growth as we expand into Europe and Australia in 2025. Our team is actively pursuing opportunities in key states, and we remain confident in the brand's ability to scale and capture market share through targeted distribution and marketing efforts.
We remain focused on building a diverse, culture-driven cannabis portfolio and look forward to sharing more milestones in the months ahead.
About International Star Inc:
International Star Inc. (OTC PINK:ILST) operates through its wholly-owned subsidiary, Budding Equity ("BE") and its
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Forward-Looking Statement
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
SOURCE: International Star, Inc.
View the original press release on ACCESS Newswire
FAQ
What new celebrity partnership did ILST announce for their cannabis brand?
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