TruGolf Holdings, Inc. (NASDAQ: TRUG) generates a steady stream of news around its indoor golf simulators, launch monitors, and golf technology platforms. As a golf technology company in the electronic gaming and multimedia industry, TruGolf issues updates on product launches, commercial partnerships, franchise expansion, and capital markets activity that are relevant to investors, golf facility operators, and technology-focused golfers.
News coverage for TruGolf often highlights new products and platforms, such as the LaunchBox portable launch monitor and the TruGolf RANGE indoor driving range concept. The company’s announcements describe how these systems use simulation engines like E6 CONNECT and E6 APEX, advanced shot data capture, and analytics to create immersive practice and play experiences. TruGolf also reports on its role in major golf broadcasts, including its simulation engine powering Sky Sports Golf’s award-winning visual storytelling for The Open Championship at Royal Portrush.
Investors following TRUG news will see regular financial updates, including quarterly results, margin trends, and commentary on balance sheet restructuring and Nasdaq listing compliance. The company has reported on actions such as a one-for-fifty reverse stock split, exchanges of notes into equity and preferred stock, and registration statements covering securities held by selling securityholders.
Another key theme in TruGolf’s news is the expansion of its TruGolf Links franchise program and large-scale commercial projects. Releases describe franchise openings in the Chicago area, a flagship TruGolf Links Center in Cherry Hill, New Jersey, and TruGolf’s exclusive technology supply role for the Golf Everywhere facility in Flower Mound, Texas. Together, these stories provide insight into how TruGolf is deploying its technology across simulators, range concepts, and franchised locations. For readers interested in TRUG, this news feed offers a focused view of the company’s product evolution, commercial footprint, and regulatory disclosures over time.
Polymath, which has agreed to be acquired by TruGolf Holdings (TRUG), announced a collaboration with CineCity Studios to explore tokenized film investment.
The proposed platform would use digital securities representing investment interests in film and entertainment opportunities. Polymath would provide technology for issuance, investor onboarding, compliance and ongoing administration. The proposed strategy is expected to evaluate opportunities across the film-finance lifecycle and different financing structures.
The vehicle remains under development, with final investment parameters, structure and offering terms subject to legal, regulatory and commercial review. No securities are currently being offered through this announcement. Polymath's acquisition agreement with TruGolf was announced on August 18, 2026; the transaction remains subject to customary closing conditions.
TruGolf Holdings (TRUG) announced the first installation of its indoor TruGolf Range platform at Lucid Golf in New Albany, Indiana. The installation includes the company’s TruGolf AI Coach experience.
The platform allows up to 5 players to practice simultaneously on one screen. Each hitting bay offers slow-motion replay of club and ball interaction, ball-flight data, and AI analysis of swing tendencies. AI Coach uses shot data and tendencies to provide insights, instructions, and drills. TruGolf Range will also feature structured training, skills challenges, and games.
TruGolf (TRUG) and Polymath will present at the ThinkEquity Conference in New York on October 15, 2026.
TruGolf Chairman and Interim CEO Brenner Adams and Polymath Interim CEO and CFO Natalie Hirsch will discuss TruGolf's golf technology business and its proposed acquisition of Polymath. Management also plans to hold one-on-one meetings with investors.
TruGolf (TRUG) reported progress on its pending Polymath acquisition and a 1-for-10 reverse split effective September 29, 2026.
TruGolf agreed in August to acquire Polymath, whose technology includes the Polymesh blockchain. On September 23, Chairman Brenner Adams became interim CEO after founder Chris Jones resigned, and Jay Heller joined the board. TruGolf Links and Polymath plan equipment leasing funded through tokenized securities and fractional franchise ownership opportunities for qualified franchisees, targeted for the first quarter of 2027.
Polymath partnered with High Ridge Trust and, with Polymesh, joined the STO Foundation as founding partners; the foundation becomes the Tokenized Asset Foundation on October 1. TruGolf RANGE was installed at its first location in New Albany, Indiana, on September 24. It lets up to 5 players practice simultaneously on one screen and provides practice analytics. The reverse split applies to Class A common stock.
TruGolf Holdings (TRUG) announced a 1-for-10 reverse split of its Class A common stock, with split-adjusted trading beginning September 29, 2026.
Outstanding Class A shares will fall from approximately 12.44 million as of September 25 to approximately 1.24 million. The stock will continue trading on the Nasdaq Capital Market under TRUG with a new CUSIP number, 243733607. Authorized Class A shares will be proportionately reduced to 10 million; par value will remain unchanged.
TruGolf (TRUG) announced on September 23, 2026, that founder Chris Jones resigned as CEO and director, with Brenner Adams named interim CEO.
Adams is TruGolf’s board chairman, and the company is searching for a long-term CEO. The board appointed Jay Heller to replace Jones as a director. Heller is CEO of K Lab and spent 18 years at Nasdaq, including as vice president and head of capital markets and IPO execution.
Adams said TruGolf is progressing toward closing its previously announced acquisition of Polymath. He also plans to focus on the virtual golf business, improve efficiency and develop global partnerships.
TruGolf Holdings (TRUG) announced two new financing initiatives for TruGolf Links franchisees that are planned to use Polymath’s tokenization technology. These initiatives are tied to TruGolf’s previously announced agreement, dated August 18, 2026, to acquire Polymath, which is expected to close by the end of the fourth quarter of 2026, subject to customary conditions.
The first initiative is an equipment leasing plan for qualified TruGolf Links franchise candidates, funded through a tokenized offering on the Polymath platform. The second is an early-stage plan to help qualified candidates create tokenized offerings that allow investors to participate in fractional franchise ownership. Both initiatives are expected to be in place by the first quarter of next year, assuming completion of the Polymath acquisition, and are intended to address capital access challenges for franchisees.
TruGolf Holdings (TRUG) has appointed a new regional developer for the greater Las Vegas area and confirmed its first co-branded venue with Dill Dinkers Pickleball.
Local entrepreneurs Greg Louie, Paul Wong and Chris Lang, already regional developers for Dill Dinkers in Las Vegas, will open a second Dill Dinkers site on Craig Road in NW Las Vegas that will include a TruGolf Links Executive franchise in the same facility. This first co-branded location will feature nine indoor pickleball courts and four TruGolf Links simulator bays, combining indoor golf with pickleball in one venue.
The Executive model delivers TruGolf’s simulator technology, courses and interactive games without a full sports bar or restaurant and can operate 24/7/365. TruGolf Links positions the concept as a way to meet rising golf demand in Las Vegas by providing a flexible, indoor alternative and an additional revenue stream when paired with pickleball clubs.
Polymath announced a partnership with High Ridge Trust to link Polymath’s tokenization technology with High Ridge’s regulated institutional digital-asset infrastructure.
The collaboration combines Polymath’s tools for issuing, managing and ensuring compliance of regulated digital securities with High Ridge’s custody, client-directed trading and other institutional services for tokenized assets. The partners aim to make institutional participation in tokenized markets more practical by aligning blockchain-based securities with traditional safeguards, clear responsibilities and controls. The announcement follows Polymath’s August 18, 2026 agreement to be acquired by TruGolf Holdings (TRUG), intended to bring its blockchain and tokenization infrastructure to U.S. public markets, subject to customary closing conditions.
TruGolf (TRUG) signed a legally binding Memorandum of Understanding with TruGolf Canada Inc., effective August 25, 2026, appointing it exclusive master distributor and strategic platform partner in a defined territory.
The MOU covers a range of TruGolf Products, including simulator systems, launch monitors, RANGE by TruGolf systems and E6 software offerings. TruGolf Canada will collaborate with TRU Nations Golf Inc. under separate arrangements focused on Indigenous community engagement and market development. The parties plan to negotiate a definitive long-form distribution agreement in good faith within 45 days, with the MOU expiring automatically if no final agreement is signed within 180 days unless both sides agree to extend.