Greene Concepts' BE WATER(TM) Takes Center Stage at National Indoor Climbing Expo
Greene Concepts (OTC PINK:INKW) showcased its BE WATER™ brand at the 2025 Indoor Climbing Expo (ICE) in Chattanooga, Tennessee, through a sponsorship collaboration with Aiguille Climbing Center. The national event featured climbing wall manufacturers, gym owners, routesetters, and industry professionals.
BE WATER™ gained exposure through strategic placement, including sponsorship of free morning coffee for attendees, product sampling, and brand placement on the official expo t-shirt. CEO Lenny Greene highlighted the event's success in expanding brand recognition beyond the Chattanooga region, supported by national promotion through the Climbing Business Journal.
Greene Concepts (OTC PINK:INKW) ha presentato il suo marchio BE WATER™ alla 2025 Indoor Climbing Expo (ICE) a Chattanooga, Tennessee, attraverso una collaborazione di sponsorizzazione con l'Aiguille Climbing Center. L'evento nazionale ha riunito produttori di pareti da arrampicata, proprietari di palestre, tracciatori di percorsi e professionisti del settore.
BE WATER™ ha ottenuto visibilità grazie a una collocazione strategica, che includeva la sponsorizzazione del caffè mattutino gratuito per i partecipanti, la distribuzione di campioni di prodotto e la presenza del marchio sulle magliette ufficiali dell'expo. Il CEO Lenny Greene ha sottolineato il successo dell'evento nel far crescere il riconoscimento del marchio oltre la regione di Chattanooga, supportato da una promozione nazionale tramite il Climbing Business Journal.
Greene Concepts (OTC PINK:INKW) presentó su marca BE WATER™ en la Indoor Climbing Expo (ICE) 2025 en Chattanooga, Tennessee, mediante una colaboración de patrocinio con Aiguille Climbing Center. El evento nacional contó con fabricantes de muros de escalada, dueños de gimnasios, trazadores de rutas y profesionales de la industria.
BE WATER™ obtuvo visibilidad gracias a una ubicación estratégica, que incluyó el patrocinio del café matutino gratuito para los asistentes, muestreo de productos y la colocación de la marca en la camiseta oficial de la expo. El CEO Lenny Greene destacó el éxito del evento en ampliar el reconocimiento de la marca más allá de la región de Chattanooga, respaldado por la promoción nacional a través del Climbing Business Journal.
Greene Concepts (OTC PINK:INKW)는 2025년 테네시주 채터누가에서 열린 실내 클라이밍 엑스포(ICE)에서 BE WATER™ 브랜드를 Aiguille Climbing Center와의 후원 협력을 통해 선보였습니다. 이 전국 행사에는 클라이밍 벽 제조업체, 체육관 운영자, 루트 세터 및 업계 전문가들이 참여했습니다.
BE WATER™는 참가자들에게 무료 아침 커피 후원, 제품 샘플링, 공식 엑스포 티셔츠에 브랜드 노출 등 전략적 위치 선정으로 노출도를 높였습니다. CEO 레니 그린은 이 행사가 채터누가 지역을 넘어 브랜드 인지도를 확장하는 데 성공했으며, Climbing Business Journal을 통한 전국 홍보가 이를 뒷받침했다고 강조했습니다.
Greene Concepts (OTC PINK:INKW) a présenté sa marque BE WATER™ lors de l'Indoor Climbing Expo (ICE) 2025 à Chattanooga, Tennessee, grâce à une collaboration de parrainage avec l'Aiguille Climbing Center. Cet événement national a réuni des fabricants de murs d'escalade, des propriétaires de salles, des ouvreurs de voies et des professionnels du secteur.
BE WATER™ a bénéficié d'une visibilité grâce à un placement stratégique, incluant le parrainage du café matinal gratuit pour les participants, des échantillons de produits et la présence de la marque sur le t-shirt officiel de l'expo. Le PDG Lenny Greene a souligné le succès de l'événement pour accroître la notoriété de la marque au-delà de la région de Chattanooga, soutenu par une promotion nationale via le Climbing Business Journal.
Greene Concepts (OTC PINK:INKW) präsentierte seine Marke BE WATER™ auf der Indoor Climbing Expo (ICE) 2025 in Chattanooga, Tennessee, durch eine Sponsoring-Kooperation mit dem Aiguille Climbing Center. Die nationale Veranstaltung brachte Hersteller von Kletterwänden, Fitnessstudiobetreiber, Routenbauer und Branchenprofis zusammen.
BE WATER™ erhielt Sichtbarkeit durch strategische Platzierung, darunter die Sponsoring des kostenlosen Morgenkaffees für die Teilnehmer, Produktproben und die Platzierung der Marke auf dem offiziellen Expo-T-Shirt. CEO Lenny Greene betonte den Erfolg der Veranstaltung bei der Erweiterung der Markenbekanntheit über die Region Chattanooga hinaus, unterstützt durch nationale Promotion über das Climbing Business Journal.
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MARION, NC / ACCESS Newswire / May 21, 2025 / Greene Concepts Inc. (OTC PINK:INKW) is pleased to announce its recent sponsorship collaboration with Orlando, FL's Aiguille Climbing Center at the 2025 Indoor Climbing Expo ("ICE") held at the Chattanooga Convention Center in Chattanooga, Tennessee. This national event brought together a dynamic mix of climbing wall product manufacturers, gym owners and management, routesetters, and industry professionals.
BE WATER™, Greene Concepts' flagship artesian spring water brand, received high visibility throughout the event. Be Water sponsored the free morning coffee available to attendees featuring a Be Water poster encouraging attendees to also enjoy a free bottle of Be Water at another adjacent booth. The official expo t-shirt also featured the Be Water logo embedded into the custom designed shirt.
Lenny Greene, CEO of Greene Concepts, shared his enthusiasm: "I am very pleased with BE WATER's presence at the Indoor Climbing Exposition. The event offered an energetic atmosphere full of workshops, panels, climbing clinics, and community engagement. BE WATER drew strong attention through product samples, creative T-shirt designs and placing the brand in front of thousands of new potential customers."
Mr. Greene added: "The Indoor Climbing Exposition was a tremendous success for BE WATER. The exposure helped amplify our brand well beyond the Chattanooga region, aided by national promotion through the Climbing Business Journal. Our collaboration with Aiguille Climbing Center brought great synergy and visibility to both companies. We're committed to supporting future events that promote health, wellness, and adventure while expanding brand recognition for BE WATER and our partners."
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About Greene Concepts, Inc.
Greene Concepts, Inc. (http://www.greeneconcepts.com) is a publicly traded company whose purpose is to provide the world with high-quality, healthy and enhanced beverage choices that meet the nutritional needs of its consumers while refreshing their mind, body and spirit. The Company's flagship product, BE WATER, is a premium artesian bottled water that supports total body health and wellness. Greene Concepts' beverage and bottling plant is located in Marion, North Carolina, and their water is ethically sourced from spring and artesian wells that are fed from a natural aquifer located deep beneath the Blue Ridge Mountains. Greene Concepts continues to develop and market premium beverage brands designed to enhance the daily lives of consumers.
Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a few uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, because of new information, future events or otherwise.
CONTACT:
Greene Concepts, Inc.
Investor Relations
IR@greeneconcepts.com
SOURCE: Greene Concepts Inc.
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