Greene Concepts' BE WATER(TM) Takes Center Stage at National Indoor Climbing Expo

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Greene Concepts (OTC PINK:INKW) showcased its BE WATER™ brand at the 2025 Indoor Climbing Expo (ICE) in Chattanooga, Tennessee, through a sponsorship collaboration with Aiguille Climbing Center. The national event featured climbing wall manufacturers, gym owners, routesetters, and industry professionals.

BE WATER™ gained exposure through strategic placement, including sponsorship of free morning coffee for attendees, product sampling, and brand placement on the official expo t-shirt. CEO Lenny Greene highlighted the event's success in expanding brand recognition beyond the Chattanooga region, supported by national promotion through the Climbing Business Journal.

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MARION, NC / ACCESS Newswire / May 21, 2025 / Greene Concepts Inc. (OTC PINK:INKW) is pleased to announce its recent sponsorship collaboration with Orlando, FL's Aiguille Climbing Center at the 2025 Indoor Climbing Expo ("ICE") held at the Chattanooga Convention Center in Chattanooga, Tennessee. This national event brought together a dynamic mix of climbing wall product manufacturers, gym owners and management, routesetters, and industry professionals.

BE WATER™, Greene Concepts' flagship artesian spring water brand, received high visibility throughout the event. Be Water sponsored the free morning coffee available to attendees featuring a Be Water poster encouraging attendees to also enjoy a free bottle of Be Water at another adjacent booth. The official expo t-shirt also featured the Be Water logo embedded into the custom designed shirt.

Lenny Greene, CEO of Greene Concepts, shared his enthusiasm: "I am very pleased with BE WATER's presence at the Indoor Climbing Exposition. The event offered an energetic atmosphere full of workshops, panels, climbing clinics, and community engagement. BE WATER drew strong attention through product samples, creative T-shirt designs and placing the brand in front of thousands of new potential customers."

Mr. Greene added: "The Indoor Climbing Exposition was a tremendous success for BE WATER. The exposure helped amplify our brand well beyond the Chattanooga region, aided by national promotion through the Climbing Business Journal. Our collaboration with Aiguille Climbing Center brought great synergy and visibility to both companies. We're committed to supporting future events that promote health, wellness, and adventure while expanding brand recognition for BE WATER and our partners."

Follow Greene Concepts, Inc. on Social Mexia (X) at: @GreeneConcepts

About Greene Concepts, Inc.
Greene Concepts, Inc. (http://www.greeneconcepts.com) is a publicly traded company whose purpose is to provide the world with high-quality, healthy and enhanced beverage choices that meet the nutritional needs of its consumers while refreshing their mind, body and spirit. The Company's flagship product, BE WATER, is a premium artesian bottled water that supports total body health and wellness. Greene Concepts' beverage and bottling plant is located in Marion, North Carolina, and their water is ethically sourced from spring and artesian wells that are fed from a natural aquifer located deep beneath the Blue Ridge Mountains. Greene Concepts continues to develop and market premium beverage brands designed to enhance the daily lives of consumers.

Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a few uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, because of new information, future events or otherwise.

CONTACT:
Greene Concepts, Inc.
Investor Relations
IR@greeneconcepts.com

SOURCE: Greene Concepts Inc.

View the original press release on ACCESS Newswire

FAQ

What was Greene Concepts' (INKW) role at the 2025 Indoor Climbing Expo?

Greene Concepts sponsored the event through its BE WATER™ brand, offering free product samples, sponsoring morning coffee, and having its logo featured on the official expo t-shirt.

Where was the 2025 Indoor Climbing Expo featuring INKW's BE WATER held?

The expo was held at the Chattanooga Convention Center in Chattanooga, Tennessee.

Who attended the Indoor Climbing Expo where INKW's BE WATER was featured?

The event brought together climbing wall product manufacturers, gym owners and management, routesetters, and industry professionals.

What marketing strategies did INKW use to promote BE WATER at the climbing expo?

BE WATER was promoted through free product sampling, sponsorship of morning coffee with branded posters, and logo placement on the official expo t-shirt.