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Greene Concepts Drives Walmart Momentum With Steady Growth: Be Water Distribution Expands Across Virginia, North Carolina, South Carolina, and Georgia

(Very Positive)
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Greene Concepts (OTCID: INKW) reported strong Be Water growth in Walmart locations across Virginia, North Carolina, South Carolina, and Georgia.

Point-of-sale dollar sales rose 34% year-over-year, with year-to-date sales up 24%. Retail placement increased 148%, promotional markdowns fell to ~10% of sales, and in-stock rates reached 97.9%.

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Positive

  • POS dollar sales up 34% year-over-year
  • Year-to-date POS sales up 24%
  • Walmart retail placement growth of 148% for Be Water
  • Promotional markdown activity reduced to about 10% of sales from about 30%
  • Replenishment in-stock rates at 97.9% for Be Water products

Negative

  • None.

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Point-of-sale sales increase 34% year-over-year as expanded retail presence drives continued brand growth

MARION, NC / ACCESS Newswire / June 30, 2026 / Greene Concepts, Inc. (OTCID:INKW), owner and operator of a 60,000-square-foot bottling facility in Marion, North Carolina, and producer of the premium artesian spring water brand Be Water™, today announced continued retail growth within Walmart stores carrying the Company's premium artesian water products.

Recent retail performance data indicates point-of-sale (POS) dollar sales increased 34% compared to the same period last year. Year-to-date POS sales increased 24%. Average retail pricing also continued to strengthen, contributing additional growth beyond volume gains alone.

The primary driver of this performance has been expanded distribution. Walmart locations carrying Be Water increased across Virginia, North Carolina, South Carolina and Georgia, representing a 148% growth in retail placement and significantly expanding customer access to the brand.

Greene Concepts also reported continued improvements in inventory productivity and retail execution. Promotional markdown activity declined to approximately 10% of sales compared to approximately 30% during the prior-year period. Product availability remained strong, with replenishment in-stock rates reaching 97.9%.

"Our continued expansion within Walmart reflects the progress Greene Concepts has made in growing awareness of the Be Water brand while maintaining operational discipline," said Lenny Greene, Chief Executive Officer of Greene Concepts. "We are encouraged by the sales growth, improving inventory performance, and expanding retail presence. As additional stores continue to ramp, our focus remains on supporting our retail partners and introducing more consumers to our premium artesian water sourced from the Blue Ridge Mountains of North Carolina."

Be Water is bottled at the source from artesian springs and aquifer formations beneath North Carolina's Blue Ridge Mountains. Greene Concepts believes its combination of expanded distribution, strong product availability, and growing consumer awareness positions the brand for continued growth.

Follow Greene Concepts, Inc. on Social Media at: X - @GreeneConcepts, Facebook - @inkw2025, Instagram - Greene Concepts, Inc. and Be Water

About Be Water™

Be Water™ is an American artesian spring water brand sourced from certified artesian wells and a naturally replenished aquifer formed nearly one billion years ago beneath the Blue Ridge Mountains and bottled at the source in Marion, North Carolina by Greene Concepts Inc. (OTCID: INKW).

Naturally filtered through layers of ancient bedrock, Be Water™ absorbs naturally occurring minerals and electrolytes-including calcium, magnesium, and silica-that create its smooth taste and natural alkalinity. The water is gently filtered and ozone-treated to ensure purity while preserving its inherent character, with nothing added and nothing stripped away.

Nature-not machines-defines its purity and balance.

Be Water™ is bottled in premium BPA-free bottles designed with a durable 22-gram construction and priced for everyday hydration, bridging the gap between luxury imported waters and commodity bottled tap water. Bottled in Marion, North Carolina, Be Water™ reflects American craftsmanship, transparency, and responsible aquifer stewardship.

In addition to its flagship brand, Greene Concepts operates a 60,000-square-foot bottling facility providing private-label and co-packing services for select beverage partners.

About Greene Concepts, Inc.

Greene Concepts, Inc. (https://www.greeneconcepts.com) is a publicly traded company whose purpose is to provide the world with high-quality, healthy and enhanced beverage choices that meet the nutritional needs of its consumers while refreshing their mind, body and spirit. The Company's flagship product, Be Water™, is a premium artesian bottled water that supports total body health and wellness. Greene Concepts' beverage and bottling plant is located in Marion, North Carolina, and their water is ethically sourced from spring and artesian wells that are fed from a natural aquifer located deep beneath the Blue Ridge Mountains. Greene Concepts continues to develop and market premium beverage brands designed to enhance the daily lives of consumers.

Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a few uncertainties and risks that could significantly affect the company's current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, because of new information, future events or otherwise.

CONTACT:
Greene Concepts, Inc.
Investor Relations
IR@greeneconcepts.com

SOURCE: Greene Concepts Inc.



View the original press release on ACCESS Newswire

FAQ

What did Greene Concepts (OTCID: INKW) announce on June 30, 2026 about Be Water sales?

Greene Concepts announced strong Be Water sales growth in Walmart stores. According to Greene Concepts, point-of-sale dollar sales increased 34% year-over-year and year-to-date sales rose 24%, supported by expanded Walmart distribution and improved retail execution across four southeastern states.

How much did Greene Concepts Be Water Walmart POS sales grow year-over-year for INKW?

Be Water Walmart point-of-sale dollar sales grew 34% year-over-year. According to Greene Concepts, this increase was supported by expanded retail placement, stronger average retail pricing, and solid product availability, reflecting continued momentum for its premium artesian spring water brand in Walmart locations.

How has Walmart distribution for Greene Concepts Be Water expanded in 2026 for INKW shareholders?

Walmart distribution for Be Water expanded significantly across four states. According to Greene Concepts, Walmart locations carrying Be Water in Virginia, North Carolina, South Carolina, and Georgia increased enough to represent 148% growth in retail placement, greatly broadening customer access to the brand.

What does 148% growth in retail placement mean for Greene Concepts Be Water at Walmart?

The 148% growth in retail placement means many more Walmart stores now stock Be Water. According to Greene Concepts, this broader distribution across Virginia, North Carolina, South Carolina, and Georgia is a key driver of higher point-of-sale sales and growing brand presence.

How did promotional markdown activity and pricing change for Greene Concepts Be Water at Walmart?

Promotional markdown activity decreased while average retail pricing strengthened. According to Greene Concepts, markdowns declined to about 10% of sales from about 30% a year earlier, with firmer pricing contributing additional growth beyond pure volume gains for Be Water at Walmart.

What inventory productivity metrics did Greene Concepts report for Be Water in Walmart stores?

Greene Concepts reported high in-stock performance for Be Water at Walmart. According to Greene Concepts, replenishment in-stock rates reached 97.9%, supporting strong product availability and helping sustain the sales growth generated by the expanded distribution footprint across the southeastern United States.

Where is Greene Concepts Be Water sourced and bottled for Walmart distribution?

Be Water is sourced and bottled in North Carolina’s Blue Ridge Mountains. According to Greene Concepts, the premium artesian spring water comes from springs and aquifer formations beneath the Blue Ridge Mountains and is bottled at its 60,000-square-foot Marion, North Carolina bottling facility.